Lewis Lee Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Implemented FPD (First Party Data) server side migration within programmatic stack from Krux to Tealium CDP- Built out a thriving Programmatic Guaranteed offering that utilises a non Google centric adtech stack, and developed to become a million dollar product with double digit YoY growth for the last 3-4 years- Working closely with internal/ external development and engineering teams to deliver revenue growing projects that create efficiency and consistency within the ever changing digital environment- Developing and implementing a forward thinking adtech strategy, working with delivery and product teams to manage roadmaps, and seeing through tech enhancements from ideation to completion- Building up business cases for key adtech/ programmatic initiatives within the business- Delivering new programmatic products customised to take advantage of our unique tech stack and meet market demand

Sydney, New South Wales, Australia

- Programmatic tech stack management and enhancement, Yield analysis and optimisation- Supply side audience and data management | First Party Data architecture and integration- Onboarding new partners in a multi faceted and unique programmatic set up (building up programmatic capabilities in a custom ad server environment)- Working closely with multiple industry leading SSP's and tech vendors to deliver on revenue goals- Supply side audience and data management | First Party Data architecture and integration- Programmatic tech stack management and enhancement, Yield analysis and optimisation- Working with key SSP partners to enhance ad tech stack and provide greater efficiency- Working with key ad tech vendors to provide top of class ad experience- In depth knowledge of SAS ad server and Google Ad Manager- Experienced in Prebid header bidding, ORTB, Server to Server integrations- Magnite Demand Manager power user- Experienced in HTML, CSS, Javascript- Experienced in Display, Video (VAST) and Native ad serving and delivery

Sydney, Australia

- Programmatic integration and set up, including working with vendors such as AppNexus and Google DBM- Outstream and native video specialist, including working with vendors such as TEADs- Viewability optimisation and measurement on site, working with vendors such as IAS and MOAT- Working closely with internal products and develeopment teams to test and deploy new advertising products- Winner of the Carsales 2017 Extra Mile Away Award

Currently working across clients such as American Express and Lenovo. Predominantly working across performance display campaigns within Amex building a high level of understanding of optimising campaigns to reach quarterly goals. Also progressing in a planner/ buyer role looking after Lenovo.

- Weekly and monthly administration of the Reckitt Benckiser and Allianz accounts- Also worked across Hasbro, Visa and Elizabeth Arden - Liaising with clients and media representatives - Analyzing raw data and drawing informed recommendations - Working with online specialists to implement successful strategy in the best interest of the clients

Responsibilities/ Skills: - Verbal and written communications skills - Confidence in talking to a wide range of people

Bachelor Of Commerce (B.Com.), Marketing And Advertising

Activities and Societies: UTS Business Society UTS Marketing SocietyCredit Average Results

Higher School Certificate