Executive responsible for driving Snowflake’s AI ambitions across marketing, including: AR, PR, demand generation, product marketing, content marketing, and ABM.Lead marketing executive on the Snowflake AI strategic team reporting to the CEO and CTO - driving strategic realignment to generate and close AI pipeline as well as AI consumption revenue at existing customers.Initiated Snowflake’s AI Newsletter, its first AI virtual hackathon series, and helped launch its engineering blog series. Originated major SDR campaigns for targeted outreach to existing customers.Led product marketing team for generative AI and ML, including over 10 product launches.Up-leveled Snowflake AR relationships, including managing the CEO and Head of AI Product’s presentation to the Gartner AI Group.

TruEra is the leader in AI Observability and LLM Observability. Acquired by Snowflake in May 2024.Named "Marketing Executive of the Year"- Bronze Award, American Business Awards, 2023 (Stevie Awards)Drive marketing collaboration and business development partnerships with key AI ecosystem players such as OpenAI, Intel, Nvidia, HPE, AWS, Google, Pinecone, LlamaIndex, Zilliz, and more.Created and optimized analyst relations program that has resulted in TruEra mentions in over 55 Gartner reports since 2021, as well as mentions in reporting by Forrester, IDC, and CB Insights. TruEra named to Gartner report: Cool Vendors for AI Governance, 2021.PR coverage secured in leading publications such as the Financial Times, Tech Crunch, VentureBeat, Inside Big Data, Corporate Compliance Insights, American Banker, and more.Won multiple industry awards, such as: - Fast Company Most Innovative Companies, 2021- Fast Company World Changing Ideas, 2022 *and* 2023- AI Breakthrough Award, 2023- Tech Trailblazers, AI Award, Runner Up, 2023Expanded revenue pipeline over 10x, helping to win major enterprise customers such as AES, Harper Collins, and leading banks in the US and Europe.Created robust educational, devrel, community marketing, and content marketing programs. - On-demand Udemy course on AI testing and evaluation has over 4,500 students and is revenue generating for TruEra. - On-demand course with DeepLearning.AI has over 20,000 registrants since launch in Dec 2023. - Three hackathons focused on Generative AI application creation and testing have driven over 6,000 registrations in total.Drove new brand strategy resulting in significant increase in inbound inquiries and site traffic, as well as increased social media presence by over 10x across social media properties.Beyond CMO responsibilities, also conduct activities more typical of a COO, including some legal, facilities, finance, and HR responsibilities for the company.

Data.AI provides mobile market and application analytics via a SaaS platform.Responsible for overall marketing strategy, execution, branding, product marketing, communications, and demand generation for a $100mm+ revenue mobile analytics company with major global presence in the US, Europe, and Asia. Commanded a marketing budget in double digit millions and a team of dozens.- Led global demand generation teams to three consecutive quarters of record pipeline creation, with leaner team and budget than in prior years. Exceeded overall demand gen targets in all quarters.- Revamped digital marketing and marketing operations to streamline and optimize nurture marketing, focusing on adoption and conversion of free users to paid.- Led major redesign of keystone “State of Mobile” annual market report, resulting in record downloads and #1 ranking in global share of voice for PR and social media, versus competition.- Revamped product marketing organization, hired key roles, and introduced new discipline and process to the deliverables, leading to what was called the most well-integrated and planned product launch process in the history of the company by sales leadership. Helped launched three new upsell solutions and was planning the messaging, positioning, and launch plans of two major product releases for 2020.- Increased the effectiveness of marketing operations and reporting, to better capture and nurture qualified leads and transform them into qualified opportunities and sales. - Transformed major 2020 in-person events to digital events due to coronavirus concerns, leading to the global execution of the “Top Publisher Awards,” resulting in tens of thousands of global visitors in the first week, instead of a series of small live events in APAC for hundreds.

- Recognized Big Data thought leader within SAP, working on Big Data product marketing strategy, market positioning, go to market strategy, and new product introductions.- Recently promoted to Strategic Projects and Demand Gen advisory position for the office of the COO, Platform and Technology GCO, helping to deliver against multi-billion revenue targets across major product lines for data management, analytics, integration, and application development platforms.- As part of SAP Cloud Platform group Go-to-Market team, driving sales enablement, solution marketing, messaging, and campaign support for hundreds of millions in revenue.- Selected to launch major new Big Data solution, SAP Data Hub, within first year at SAP- Oversaw marketing operations, campaign, media, and collateral integration with SAP after acquisition of Altiscale by SAP- As part of Altiscale leadership team, helped exceed first 12 month revenue targets as new SAP business unit

Altiscale provided a Hadoop and Spark-based Big Data processing platform in the cloud.Established marketing strategy and new brand identity. Built the web/social presence, created lead generation approach, ran marketing operations and sales operations. Hired and managed product marketing, event marketing, leadgen/marketing operations, and design teams, and helped run telemarketing outreach. Hired and managed PR firm.Successfully acquired by SAP, September 2016.Won Red Herring North America Hot 100 startup award.Altiscale marketing team won a Merit Award in the International Design Competition run by HOW magazine for the Altiscale brand redesign, announced March 2017.Won Marketing Executive of the Year, Bronze Award, by the American Business Awards (Stevies) in 2016.

C3 AI is a leading provider of enterprise-class, SaaS software for AI application development.Responsible for: marketing strategy, messaging and positioning, lead generation, partner marketing, public relations, analyst relations, social media, web presence, SEO, SEM, collateral and sales tools, telemarketing/teleprospecting, events strategy and execution.C3 AI (then C3 Energy) won 2011 GoingGreen Global Award, 2014 GridEdge 20 Award.Won 2012 Web Award for launch of C3 website.

A leading provider of SaaS software for business intelligence, Birst was recently named a "Challenger" in the Gartner BI magic quadrant.Responsible for marketing strategy, branding, lead generation, PR/AR, social media, web presence, SEO/SEM, collateral, sales tools, and telemarketing.Successfully launched major new product line and company rebranding.Led company to win Red Herring North America 2009 Award, Red Herring Global 2010 Award, TDWI Best Practices Award, 2010 CRN award, and 2011 JMP Securities Hot 100 Award. Won 2009 Web Award for successful relaunch of Birst.com.Won 2010 Marketer of the Year, American Business Awards (Stevies)

Mobile applications company.Responsible for branding, web presence, advertising, press relations, collateral, lead generation, and events. As a direct to consumer business, marketing drove all subscriber signups.

Mobile applications company.

Enterprise class CRM software solution provider.

Led evaluation of companies in online advertising/media, online financial markets, RFID, and enterprise software. Market analysis, company evaluation and due diligence, budgeting and forecasting, legal review.

Work in software, biotechnology, retail grocery, magazine distribution.