• Responsible for managing Franchise, Franchisee, and Small business digital marketing programs across a wide range of business verticals and marketing channels focusing on elevating inbound growth • Manage, track, and report on meaningful metrics to clients, using custom in house automated dashboard platform to insure continuous business growth MoM and YoY• Execute key product initiatives for our in house automated digital marketing tool SimpliAd, continuing to advance the products capabilities and benefits to clients- 2021 Above & Beyond award recipient

• Responsible for suite of global e-commerce offerings, including our premium membership loyalty program (500k Members), insurance, gear sales website, and other consumer-focused products • Manage, track, and report on meaningful metrics to stakeholders, including ownership of detailed monthly KPI reports and process revenue share agreements for B2B partners • Champion the creation of promotional assets for print, web, and tradeshows with other ACTIVE teams• Execute key e-commerce strategies towards improving B2C customer acquisition, retention, and communications• Leverage analytical data from Google Analytics and in-house tools to optimize commerce marketing efforts• Manage Affiliate marketing to increase membership direct trials by leveraging affiliate channels such as Commission Junction, Pepperjam, Rakuten, with an average growth of 50% MoM• Develop and improve consumer personas and perform competitive research on an ongoing basis• Assist in new partner/vendor research, evaluation and recommendation

• Develop key relationships with agencies, affiliates, and publishers and end clients with the goal of maximizing potential revenue• Conduct client kick off calls, gather campaign assets, and work closely with Ad Operations team• Supervise client CPC, CPL, CPA, CPI, CPE, and email campaigns • Manage GameStop Loyalty program PowerUp XP Rewards, Peanut Labs, and e-Miles• Responsible for upselling current high profile clients during campaign delivery, providing consultative and strategic direction for clients to achieve positive ROI • Proactively provided detailed reporting to clients• Oversee UX for monetized loyalty programs to insure member retention

• Maintain detailed and up‐to‐date records on lead activity in CRM to ensure effective lead development and nurturing• Prospect and qualify inbound and outbound leads and nurture customer buying cycle• Promote inbound marketing process • Perform website SEO audits to provide clients a deeper insight into traffic generation• Manage client accounts and handle client relations• Manage OpenSaaS platform to prospects through phone calls and email marketing communication. • Work with clients to better understand the Drupal inbound marketing website application software

• Responsible for commercial crew maintenance tasks• Assisted Director and other commercial supervisors• Responsible for keeping Agency clients happy during commercial shoot• Arranging lunches and transportation reservations• Overall Production supportCompanies shoots include: Dodge, Chick-fil-A, Fridays, ESPN, GE

• Liaison between Ad Agency and Television Station • Manage multiple Agency television advertisement campaigns• Assisting Account Executives with negotiation, securing and managing orders for television airtime• Maintaining orders once placed including revisions due to program changes and/or pre-empted spots• Work with stations on available inventory to find acceptable program replacements using Nielsen ratings