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🛠️ 𝐊𝐄𝐘 𝐒𝐊𝐈𝐋𝐋𝐒💻 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭Drove customer research & analysis, prioritization and development of top Microsoft adCenter features. Top features included: real time budgeting, site inclusion, and site exclusion, which was voted by US/EMEA sales & service teams as the #1, #5, and #8 most important features in the Spring 2009 release. Expected annual revenue increase: $150 MM.📈 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬Created and modeled a new licensing and distribution strategy for Windows Server, Web Edition that increased revenue by $5.5MM per year.📣 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠Managed a $5MM budget for Microsoft's enterprise software product, Windows Server. Extensive experience leading marketing campaigns, including a Novell-compete campaign which resulted in over 900 sales opportunities worth $15.8MM. Marketing experience range from online advertising, PR, direct mail campaigns, events, sales & marketing collateral, case studies, rebate programs, and social media.🛡️ 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩Managed an 8 person team responsible for Microsoft's US search advertising business, which generates over $1B in revenue per year. One person said, "Lewis always found time for me and provided valuable guidance." Another said, "Lewis empowers me with stretch projects, helping me achieve what I didn't think was possible."🎓 𝐄𝐃𝐔𝐂𝐀𝐓𝐈𝐎𝐍🌲🚜 BS Computer Science, Stanford University💨🏙️ MBA, Northwestern University, Kellogg School of Management🎥 𝐏𝐑𝐄𝐒𝐒Lewis has been featured in national and international media including:CNNABCCBSFOXUSA TodayThe AtlanticPC MagazineSeattle TimesThe New YorkerBusiness InsiderSan Francisco ChronicleSunday Times of London✉️ CONTACT INFOEmail me at lew3011(@) gmail(dot)com🏃♂️SPECIALTIESProduct Management, Product Development, Product Marketing, Data Analysis, Agile Project Management, Development, Program Management, Search Advertising, Display Advertising, Consumer Products, Enterprise Software, Product Planning, Database Marketing
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Cpo And CtoManagebetterCalifornia, United States -
Ceo & Interim CtoManagebetter Mar 2022 - PresentSeattle, Wa, UsManageBetter is a one-stop solution for assessing, coaching, and improving employee performance. It's a performance management platform built for busy leaders. Generate reviews without writing. Fast & effective. Our customers include Facebook, Amazon, Deloitte, Walmart and Home Depot.My responsibilities include:✅ Built a high-performing engineering team, recruiting top talent to drive innovation.✅ Spearheaded technology strategy, selecting key tools and platforms.✅ Ensured top-notch security and efficiency, including review of technical specs.✅ Crafted a robust database architecture, laying the foundation for scalable growth. -
CeoImpact Interview Jan 2011 - PresentSeattle, Washington, UsImpact Interview is an executive coaching practice that helps individuals get their dream jobs. (https://www.impactinterview.com) -
Director Of Product Management And MarketingMicrosoft Nov 2009 - Dec 2010Redmond, Washington, UsManaged an 8 person team responsible for Microsoft’s US search advertising business, which generates over $1B in revenue per year. Key responsibilities included:PRODUCT MANAGEMENTWorked closely with engineering to propose and prioritize new adCenter features and roadmap. Developed detailed business cases, balancing revenue and customer satisfaction goals. Expected annual increase from new features: +$100MM annually.MARKETINGDeveloped marketing strategy, positioning, and messaging. Ran marketing and sales force initiatives including online advertising, sales collateral, reseller programs, and customer optimizations. Expected annual revenue impact: +$24 MM.P&L MANAGEMENTMonitored and analyzed key metrics in the advertiser marketplace weekly, driving engineering improvements in the long-term and tactical sales improvements in the short-term, which was rolled out to 100+ sales people.BUSINESS DEVELOPMENTDrove two key critical partnerships: migrating Yahoo to Microsoft’s advertiser platform and increasing Publicis Worldwide’s search advertising spend. The Yahoo partnership increased Microsoft’s annual revenue by more than $1B year. Publicis’ partnership is expected to increase Microsoft revenue by more than $30MM per year. -
Group Product ManagerMicrosoft Mar 2008 - Nov 2009Redmond, Washington, UsManaged a 3 person team responsible for adCenter’s Revenue & Relevance (R&R) product planning efforts, focused specifically on Search Ads, Ads Quality and Search Syndication. Key results:PRODUCT MANAGEMENTDrove market research, analysis, prioritization, & evangelism for several top adCenter features. Top features included: real time budgeting, site inclusion, and site exclusion, which was voted by US/EMEA sales & service teams as the #1, #5, and #8 most important features in the Spring 2009 release. Expected annual revenue increase: $150 MM.ANALYSIS & EXPERIMENTATIONPerformed weekly analysis on new A/B experiments. Launched new experiments and recommended go/no-go decisions on new features.PROGRAM MANAGEMENTLed Project Quash, an ad quality initiative sponsored by Qi Lu. Initiative included 100s of participants that spent 1000s of man hours to improve ad relevancy. Partnering with 172 advertisers, the team reviewed 8.8MM keywords and made hundreds of thousands of changes. Improved relevancy by 3.6%. MARKETING COMMUNICATIONSImproved R&R communication deliverables and process. New deliverables included: weekly R&R sales call, weekly newsletter, launch calendar, and product briefs. Over 150 newsletter subscribers. Received kudos from sales, service, & business management.
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Product Marketing ManagerGoogle Jul 2006 - Mar 2008Mountain View, Ca, UsResponsible for new AdWords & Google Talk product launches. Key deliverables included:MARKETING STRATEGY & GO-TO-MARKET PLANSCreated and implemented the marketing strategy for AdWords Editor, a desktop app that drives a large portion of Google’s $10.7B in annual revenue. Deliverables included: communications plan, marketing collateral, sales training, and an online seminar with 524 attendees, 31% higher than previous seminars.MARKET RESEARCHInitiated market research to understand AdWords Editor’s market impact. Quantified benefits and cost savings to Google and its customers. MARKETING CAMPAIGNSLed Google Talk’s marketing efforts, including search engine marketing, case studies, PR, video demos, and sales training; Marketing campaigns increased Google Talk’s total downloads by 15%HONORSWon Google's prestigious Executive Management Group (EMG) award for his work on AdWords Editor. EMG award recipients are finalists for the Founders’ Award (http://snipurl.com/1r62e). -
Product ManagerMicrosoft Jun 2004 - Jul 2006Redmond, Washington, UsWINDOWS SERVERManaged four direct reports and a $5MM marketing budget to drive Windows Server sales in the US medium business segment. Key results included a competitive marketing campaign that resulted in over 900 sales opportunities worth $15.8MM, including $5.1MM in closed revenue. Key deliverables: business plan, campaign plan, messaging & positioning strategy, demand generation, rebate program, event management, channel partnerships, and marketing collateral.MSN HOTMAILDeveloped product strategy for MSN Hotmail, an e-mail service with over 380MM users; Worked closely with engineering, product design, and marketing to drive feature prioritization & development.
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Product ManagerCplane, Inc. 2000 - 2002PRODUCT MANAGEMENTDeveloped product requirements for a new workflow process that reduced the customer’s provisioning cycle times by more than 15% and increased order processing rate by nearly 20%.PARTNERSHIP STRATEGYDefined and executed CPLANE’s software and systems integrator alliance strategy, generating over $20 million in revenue opportunities. Key partnerships included Oracle, Portal, Riversoft, and Xacct
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E-Citi Global Management AssociateCiti 1999 - 2000New York, New York, UsPARTNERSHIP STRATEGYInitiated, evaluated and negotiated partnerships that increased CitiWallet spending by 25%.
Lewis C. Lin Skills
Lewis C. Lin Education Details
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Stanford UniversityComputer Science -
Northwestern University - Kellogg School Of ManagementFinance
Frequently Asked Questions about Lewis C. Lin
What company does Lewis C. Lin work for?
Lewis C. Lin works for Managebetter
What is Lewis C. Lin's role at the current company?
Lewis C. Lin's current role is CPO and CTO.
What is Lewis C. Lin's email address?
Lewis C. Lin's email address is un****@****ord.edu
What is Lewis C. Lin's direct phone number?
Lewis C. Lin's direct phone number is (206) 395*****
What schools did Lewis C. Lin attend?
Lewis C. Lin attended Stanford University, Northwestern University - Kellogg School Of Management.
What are some of Lewis C. Lin's interests?
Lewis C. Lin has interest in Mobile, Clean Technology, Education, Health Care, Science And Technology, Consumer Internet, Enterprise Software.
What skills is Lewis C. Lin known for?
Lewis C. Lin has skills like Product Management, Product Marketing, Strategic Partnerships, Strategy, Analytics, Enterprise Software, Program Management, Business Development, Entrepreneurship, Management, Agile Project Management, Competitive Analysis.
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