Lewis C. Lin Email & Phone Number

California, United States

Seattle, Wa, Us

ManageBetter is a one-stop solution for assessing, coaching, and improving employee performance. It's a performance management platform built for busy leaders. Generate reviews without writing. Fast & effective. Our customers include Facebook, Amazon, Deloitte, Walmart and Home Depot.My responsibilities include:✅ Built a high-performing engineering team, recruiting top talent to drive innovation.✅ Spearheaded technology strategy, selecting key tools and platforms.✅ Ensured top-notch security and efficiency, including review of technical specs.✅ Crafted a robust database architecture, laying the foundation for scalable growth.

Seattle, Washington, Us

Impact Interview is an executive coaching practice that helps individuals get their dream jobs. (https://www.impactinterview.com)

Redmond, Washington, Us

Managed an 8 person team responsible for Microsoft’s US search advertising business, which generates over $1B in revenue per year. Key responsibilities included:PRODUCT MANAGEMENTWorked closely with engineering to propose and prioritize new adCenter features and roadmap. Developed detailed business cases, balancing revenue and customer satisfaction goals. Expected annual increase from new features: +$100MM annually.MARKETINGDeveloped marketing strategy, positioning, and messaging. Ran marketing and sales force initiatives including online advertising, sales collateral, reseller programs, and customer optimizations. Expected annual revenue impact: +$24 MM.P&L MANAGEMENTMonitored and analyzed key metrics in the advertiser marketplace weekly, driving engineering improvements in the long-term and tactical sales improvements in the short-term, which was rolled out to 100+ sales people.BUSINESS DEVELOPMENTDrove two key critical partnerships: migrating Yahoo to Microsoft’s advertiser platform and increasing Publicis Worldwide’s search advertising spend. The Yahoo partnership increased Microsoft’s annual revenue by more than $1B year. Publicis’ partnership is expected to increase Microsoft revenue by more than $30MM per year.

Redmond, Washington, Us

Managed a 3 person team responsible for adCenter’s Revenue & Relevance (R&R) product planning efforts, focused specifically on Search Ads, Ads Quality and Search Syndication. Key results:PRODUCT MANAGEMENTDrove market research, analysis, prioritization, & evangelism for several top adCenter features. Top features included: real time budgeting, site inclusion, and site exclusion, which was voted by US/EMEA sales & service teams as the #1, #5, and #8 most important features in the Spring 2009 release. Expected annual revenue increase: $150 MM.ANALYSIS & EXPERIMENTATIONPerformed weekly analysis on new A/B experiments. Launched new experiments and recommended go/no-go decisions on new features.PROGRAM MANAGEMENTLed Project Quash, an ad quality initiative sponsored by Qi Lu. Initiative included 100s of participants that spent 1000s of man hours to improve ad relevancy. Partnering with 172 advertisers, the team reviewed 8.8MM keywords and made hundreds of thousands of changes. Improved relevancy by 3.6%. MARKETING COMMUNICATIONSImproved R&R communication deliverables and process. New deliverables included: weekly R&R sales call, weekly newsletter, launch calendar, and product briefs. Over 150 newsletter subscribers. Received kudos from sales, service, & business management.

Mountain View, Ca, Us

Responsible for new AdWords & Google Talk product launches. Key deliverables included:MARKETING STRATEGY & GO-TO-MARKET PLANSCreated and implemented the marketing strategy for AdWords Editor, a desktop app that drives a large portion of Google’s $10.7B in annual revenue. Deliverables included: communications plan, marketing collateral, sales training, and an online seminar with 524 attendees, 31% higher than previous seminars.MARKET RESEARCHInitiated market research to understand AdWords Editor’s market impact. Quantified benefits and cost savings to Google and its customers. MARKETING CAMPAIGNSLed Google Talk’s marketing efforts, including search engine marketing, case studies, PR, video demos, and sales training; Marketing campaigns increased Google Talk’s total downloads by 15%HONORSWon Google's prestigious Executive Management Group (EMG) award for his work on AdWords Editor. EMG award recipients are finalists for the Founders’ Award (http://snipurl.com/1r62e).

Redmond, Washington, Us

WINDOWS SERVERManaged four direct reports and a $5MM marketing budget to drive Windows Server sales in the US medium business segment. Key results included a competitive marketing campaign that resulted in over 900 sales opportunities worth $15.8MM, including $5.1MM in closed revenue. Key deliverables: business plan, campaign plan, messaging & positioning strategy, demand generation, rebate program, event management, channel partnerships, and marketing collateral.MSN HOTMAILDeveloped product strategy for MSN Hotmail, an e-mail service with over 380MM users; Worked closely with engineering, product design, and marketing to drive feature prioritization & development.

PRODUCT MANAGEMENTDeveloped product requirements for a new workflow process that reduced the customer’s provisioning cycle times by more than 15% and increased order processing rate by nearly 20%.PARTNERSHIP STRATEGYDefined and executed CPLANE’s software and systems integrator alliance strategy, generating over $20 million in revenue opportunities. Key partnerships included Oracle, Portal, Riversoft, and Xacct

New York, New York, Us

PARTNERSHIP STRATEGYInitiated, evaluated and negotiated partnerships that increased CitiWallet spending by 25%.

Bachelor'S In Engineering, Computer Science

Master Of Business Administration, Marketing, Strategy, Finance