◙ Email: lmcneice@outlook.comCommercially astute and revenue-driven Director with 20 years’ success delivering new market entry strategies across Europe, the Americas and Asia through high-impact business development and marketing campaigns (in line with budgets of €5M+). Initiates, develops and implements innovative growth strategies whilst leveraging global market insight. Global mind-set, strong cultural awareness and multilingual skills (English, Spanish and French) gained through international experience.• Delivers commercially focused business solutions, strategic plans, and campaigns based on Business Intelligence gathered via market research and competitor analysis to aid informed decision-making supporting new product launches and opening new channels to market.• Adopts a motivational leadership style to engage and inspire top-performing sales and marketing teams of up to 6 staff.• Demonstrates in-depth analytical and strategic ability to facilitate operational and procedural planning.• Prepares and implements effective product marketing presentations whilst defining effective strategies and tactics.• Defines procedures to improve success rates for business acquisition and development during difficult economic times.• Teaches Leadership, Management & Motivation as Associate Professor at a leading Spanish business school.CORE COMPETENCIES Business Growth | Strategic & Operational Planning | Presentations | Key Account | Revenue Optimisation| Influencing and Negotiation | Relationship-Building | Stakeholder Engagement | Performance Monitoring Staff |Leadership | Financial Management | Budgetary Controls | Marketing Campaign Leadership | Marketing Communications (Marcoms)