As the Global Marketing Director for MAX60, I spearheaded the successful launch of the brand, establishing it as a premier name in the world of cricket.My role involved developing and executing a comprehensive global marketing strategy that resulted in major press placements in Forbes, Times of India, and other key media outlets. Through innovative social media campaigns, we connected with over 24 million cricket fans on the MAX60 Instagram page, creating a thriving online community. We drove partnerships with key broadcasting providers such as FOX Australia, Sony Sports India, TNT Sports UK & more. In addition to global efforts, I led extensive on-the-ground localized marketing in the Cayman Islands, utilizing a mix of out-of-home (OOH) advertising, radio, TV, and digital channels to maximize reach and engagement. My focus was on creating impactful, multi-channel campaigns that resonated with both local and international audiences, contributing to MAX60’s rapid growth and success.On top of this, key focuses on design & creative were a big focus of mine as Global Marketing Director. I was overseeing creative work from day 1, ensuring every asset was on brand both internally & externally.

BMP SPORTS IS A BOUTIQUE AGENCY FOR CRICKET.Specialising in League Set Up, Sponsorship Maximisation, & Franchise Acquisition.

Developing and activating global marketing strategies for Stream Live.Main duties include:- Curation & Development of all marketing strategies for Stream Live, focusing on Digital, Print, OOH, Influencer & more- Development of Digital Business Strategy, Integrating Into the US Music Ecosystem- Activation Of Acquisition & Retention Strategies For App Userbase - Management of the marketing team- End-to-end management of asset creation- Hubspot CRM set-up & management - Intern management

Developing and activating global marketing strategies for Stream Live.Main duties include:- Curation & Development of all marketing strategies for Stream Live, focusing on Digital, Print, OOH, Influencer & more- Management of marketing team- End to end management of asset creation

As a freelance marketing specialist, I focus on:- Social Media Management- Social Media Strategy- Web Design & Development- Paid Social- SEM/SEO- PPC- Email Marketing- Graphic Design- Video ProductionPrevious Clients I have worked with include:- Eurosport (Roland Garros)- Eurosport (Winter Olympics 2022)- ATP San Diego- World Team Tennis- Little Dot Studios- News UK- Stream Live- KoKast Inc.- Dancing Seahorse

Strategy Development: Craft and implement comprehensive marketing strategies that enhance brand awareness, generate leads, and support sales efforts. Collaborate with senior management to align marketing goals with business objectives.Campaign Management: Design, execute, and manage multi-channel marketing campaigns. Utilize a mix of digital and traditional marketing tools including SEO, PPC, email marketing, content creation, and social media to drive engagement and conversions.Content Creation: Lead content development to ensure consistent and compelling messaging across all platforms. Work closely with the creative team to produce high-quality materials such as brochures, press releases, website content, and more.Market Research: Conduct thorough market research to understand customer trends, competitor activities, and market opportunities. Use insights to refine strategies and improve customer engagement.Analytics and Reporting: Regularly analyze and report on the performance of marketing campaigns and initiatives. Use data to optimize future marketing efforts and improve ROI.Team Leadership: Manage a diverse team of marketing professionals. Provide mentorship, set clear goals, and foster an environment of collaboration and creativity.Stakeholder Engagement: Work closely with other departments, including sales, product development, and customer service, to ensure a unified approach to customer satisfaction.Budget Management: Oversee the marketing budget, allocate resources efficiently, and ensure that marketing activities deliver maximum return on investment.Achievements:Successfully increased brand awareness by 25% within the first year through targeted digital marketing campaigns and strategic partnerships.Led a digital transformation project that improved lead generation by 40% through enhanced SEO and content marketing strategies.Developed and launched a customer loyalty program that resulted in a 30% increase in repeat customers.

- Develop overarching marketing strategies through collaboration with the team, identifying short-term and long-term goals for the marketing department- Oversee and grow the marketing department, consistently identifying & focusing on revenue opportunities within our sector- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an quarterly marketing budget, expenditure spending and other financial considerations- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team- Assist with creative team as/when required to aid with content creationDaily and Monthly Responsibilities- Lead the development of our marketing plans working closely with external agencies, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing community- Manage conception, development, and implementation of marketing plan and strategies- Regular meetings with company executives to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysisCreative Software Required- Figma - Adobe Photoshop- Adobe XD

Creation & management of all marketing for KoKast. Duties include:- Website design & build, with integrated payment system for sales- Social Media Marketing / Community Management- Creating & overseeing the company marketing strategy, covering digital, direct & display marketing- Paid social ads- Display/Native ads- Management of all PR- TV Advertising (US)- Radio Advertising (US + UK)- OOH (US + UK)- Weekly & Monthly reporting to stakeholders

Paid Social Media Specialist For RunFestRun 2022. - Development Of Paid Social Media Strategy- Asset Creation- Community Management - General Marketing Assistance- Website Updates

Founder of Little Music Management.We help new musicians and bands with creating an online presence through social media, PR work and tour booking.We are a team of 3:-Myself managing all social media, PR and tour booking.-Matthew Lindsay organising all admin work and building our website.-Tom Baines on all imagery, graphic design, photography and videography for each artist we work with.Our aim is to put the power of media in the hands of the artist - giving every artist the opportunity to create a fanbase suited to their music.

-Managing all social media channels for 4 clients - Facebook, Twitter, Instagram, LinkedIn, YouTube and Medium -Working on engagement of users and generating, publishing, and sharing engaging content regularly-Monitoring SEO and web traffic metrics-Working with partners to design co-branding SM campaigns-Contributing to the design of Recruitd's wider SM strategy and implementing it to align with business goals-Communicating with followers, responding to queries in a timely manner and monitoring customer reviews-Suggesting and implementing new features to develop brand awareness-Experience with Final Cut Pro, Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator & Adobe Lightroom

Part-Time customer service consultant.

Musician: Lewis Murphy.Singer/songwriter, part of a band.

Formerly a music manager; booking tours, running PR campaigns, dealing with a roster of videographers/photographers. My aim was to help upcoming bands start to find their feet in the industry, helping them to tour and gather circuit experience.