Lewis Pennock Email & Phone Number

Nashville, Tn, Us

Nashville, Tn, Us

Responsible for a suite of products, taxonomy service, and API integrations, focused on creating value from HealthStream's data assets.

Nashville, Tn, Us

Lead internal and customer facing initiatives aimed at improving learning platform performance and enhancing customer experience.

La Vergne, Tennessee, Us

• Provided operations and technology leadership for Ingram’s Commercial Sales division, aligning IT and business function resources from across the organization to execute sales strategies for National Accounts, Ingram’s International customer base, and thousands of Independent book stores. • Oversaw Product Management for ipage, Ingram’s B2B Ecommerce and self-service platform for retail, library, and academic markets. Set priorities across multiple stakeholder groups, managed the product roadmap within an Agile environment, and developed platform strategies to grow sales, improve UI/UX, expand into new global markets, and reduce customer care interactions.• Supported the technical and operational execution of growth initiatives with major on-line retailers, including Target.com, Walmart.com, Indigo, Barnes and Noble, and 10+ years working across Amazon's global business and engineering teams.• Developed and executed strategies to improve the availability, accuracy, and discoverability of Ingram’s 14M product catalog, delivered via ONIX, EDI, API, and proprietary metadata technologies to customers globally. Led the development of a rules based catalog engine to configure and deliver custom merchandised product catalogs, coordinated custom pricing solutions, and oversaw initiatives to support multiple currencies to support a global customer base.

La Vergne, Tennessee, Us

• Responsible for business development, sales, account management, channel acquisition, and digital content licensing negotiations with retail, library, and academic sales channels for CoreSource Plus, Ingram’s digital content distribution platform, serving channels including Amazon, Apple, Google, Overdrive, VitalSource, Hoopla, EBSCO, Gardners, ProQuest, and Kobo• Developed content licensing frameworks for academic and library markets that normalized widely varying publisher access models into a single digital catalog with simplified transactional terms.• Assisted in bringing the Aerio ecommerce platform into Ingram following the company’s acquisition, including developing sales strategy and pricing, management of operations, product direction, and business development.• Oversaw the initial product launch and management of a joint Ingram, Lightning Source, and VitalSource offering that delivered a direct-to-student manufactured on demand print companion to a digital textbook purchase. Coordinated content licensing, pricing, technology integrations, and fulfillment logistics needed to bring solution to market.

La Vergne, Tennessee, Us

• Led business development and strategic planning efforts for Ingram’s Consumer Direct Fulfillment e-commerce program for on-line retail, academic, and publisher sales channels. Created sales strategies for existing accounts, responsible for the customer acquisition pipeline, negotiated agreements, set pricing, oversaw new customer onboarding, and provided leadership to the account management team• Responsible for new channel development, sales, and led account management for Ingram’s outsourced ebook fulfillment program, including management of the electronic catalog, customer integrations, and oversight of the digital rights fulfillment technology that supported the program• Served as the product owner for a newly launched ecommerce offering to support publisher’s direct to consumer sales efforts. Set pricing, established go-to-market strategy, oversaw the sales pipeline, and managed vendor relationship with the enterprise ecommerce solution selected for the platform • Spearheaded the creation of a new web service electronic ordering interface as an alternative to EDI, initially targeted at new entrants to on-line book selling, but now utilized by both upstart and enterprise level customers.• Oversaw business development and integrations for Ingram’s industry leading book metadata licensing service, available via download and API.

Us

• Engaged with the CIO and SVP of industry leading wholesaler to manage the evaluation and selection process of an enterprise Ecommerce solution. Consulted internally and with customers to define business and technology needs and establish go-to-market strategy.

Nashville, Tennessee, Us

Sitemason is a software as a service (SaaS) based proprietary content management system (CMS) that offers small to medium sized organizations a suite of tools to manage web sites and other on-line content.

Nashville, Tn, Us

Hammock Publishing is a custom publisher of magazines, newsletters, and digital media meeting the strategic needs of corporations and national associations.Recommended in-house and third party custom new media products for clients, Managed new web site launches. Developed experience in in-house research of emerging technologies including RSS and XML, weblog platforms, and content management systems

Nashville, Tn, Us

Smalbusiness.com was launched as a startup to establish an on-line knowledge sharing community for small business owners. We set out to be kind of like a Facebook or LinkedIn for small business owners, except that neither of those existed yet - we were truly ahead of our time. I oversaw the implementation of the technology suite utilized to launch the platform, contributed to Product development, hired developers and database administrators, and managed IT vendor relationships with software and hardware providers and our co-location provider.

Master Of Business Administration - Mba

B.S., Economics

Education record