Lew Klein Email and Phone Number
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Marketing and communications leader with over 20 years of experience in consumer, B2B and financial service brands. Strengths include strategic direction, team building and tactical execution across multiple business units. Track record for successfully integrating all phases of marketing including branding, web, advertising, media, public relations, promotions, in-store merchandising, collateral, packaging and trade shows. Complimentary skills in market research, customer acquisition and CRM. Strong analytical, verbal and written communication skills. Specialties: International corporate identity creation, award-winning print P.O.P. display developer, patented packaging designer, integrated advertising campaigns including DRTV cable television, radio and collateral.Email: lew.klein@sbcglobal.net
Carylon Corporation
View- Website:
- caryloncorp.com
- Employees:
- 20
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Director Of MarketingCarylon Corporation May 2017 - PresentGreater Chicago AreaHands-on leader who is responsible for the planning and execution of comprehensive marketing strategy including brand strategy, agency and vendor management and all marketing initiatives to promote all aspects of Carylon and its companies' products and services.
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Senior Marketing Communications ManagerWeil-Mclain, Marley Engineered Products Mar 2015 - May 2017Burr Ridge, IlAlong with Williamson-Thermoflo, responsible for leading overall communications strategy for three leading hydronic and electric heating companies and divisions of SPX Corp. Responsibilities consist of oversight of advertising, branding, tradeshows, public relations, media relations, copywriting, graphic design, collateral material, direct mail, website, social and mobile media content and cooperative partner’s identity programs. Manage a team of four internal specialists as well as outside agencies.
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Director Of MarketingTecta America Corp Sep 2011 - Mar 2015Rosemont, IllinoisReporting to the SVP, Sales & Marketing, responsible for planning, developing and implementing corporate marketing strategies to promote sustained market leadership and growth. Work closely with the local and National Sales team to strengthen lead generation through CRM and branding strategies; develop and implement leading edge technology to achieve best-in-class company communications. > Led website and intranet (SharePoint) platforms, developed two micro-sites to promote key market differentiators, TectaSolar.com and TectaGreen.com. Developed RFQ/RFS call-to-action campaign from website leads through CRM data collection at a rate of almost one every other day. > Oversaw the creation and implementation of the Past Performance Library, a resource to collect completed construction projects across the country. > Instituted email marketing campaigns both internally through company newsletter as well as promotions to targeted customer groups. -
Director Of Marketing & AdvertisingPreferred Risk Insurance Services, Inc. Jan 2009 - Sep 2011Bedford Park, IlResponsible for all external/internal communications, advertising and public relations for multiple insurance entities within the Preferred Risk family. Develop web marketing, email marketing, direct mail and phone campaigns to recruit new, independant insurance agents. Creating new customer-facing website to sell direct to auto insurance customers. Manage acquisition, active and retention agent and customer marketing programs. Manage 7 Marketing Managers as well as a Public Relations Manager, in-house Graphic Designer and internal print shop.
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Marketing Communications ConsultantL.A. Marketing Nov 2008 - Dec 2009Greater Chicago AreaHaving extensive knowledge and expertise in both strategic and tactical marketing communications programs, along with a vast network of industry and creative contacts developed over the last 15 years, I consulted with various agencies on marketing, business development and design projects. These projects include increasing sales, developing marketing studies to justify design solutions and creating alternative design ideas to present to both new and existing clients.
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Senior Manager, Marketing CommunicationsQuill.Com, A Staples Company Apr 2007 - Sep 2008Linconshire, IlReporting to the Director of Customer Development, responsibilities include all branded content online, in emails and in print media. Managed all public relations as well as internal and external communications. > Initiated the transition from primarily a print catalog producer to one of the top-30 e-tailers in the country with over 70% of all sales coming from the website. > Developed a new online community called “Office Living” to capture and retain key demographic audience, anticipating additional revenue. > 2 direct reports; a Public Relations Manager and a Marketing Manager who specializes in online marketing programs. Indirectly oversee the output of the internal Channel Marketing group consisting of 60 designers, editors, copywriters and production personnel. -
Director Of Marketing & AdvertisingSbli Mutual Life Insurance Company Mar 2006 - Apr 2007Chicago, IlReporting to the Executive Vice President of Sales and Marketing, directed all marketing communications, advertising and public relations activities for both S.USA (International) and SBLI USA (New York). > Launched national DRTV advertising campaign increasing leads by 62%. Over the course of a year generated over 24,000 qualified leads with a 24% closure rate, exceeding expectations. > Developed measurable local, regional and national marketing initiatives that result in over 30% of company sales. > Managed U.S. and Puerto Rico advertising agency with a total media budget of $4.3 million dollars. Departmental budget in excess of $7 million dollars including 5 people; a Public Relations Manager, Direct Mail Manager, 2 Marketing Specialists and a Marketing Coordinator.
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Marketing Communications ManagerItw Paslode Jan 1996 - Oct 2005Vernon Hills, IlPromoted to this position. Reporting to the National Marketing Manager, responsible for developing and implementing national advertising campaign in excess of $1 million. Managed overall department budget of $5 million. Supervised a department of 2 direct reports as well as outside ad agency and public relations firm. > Initiated first corporate identity program. $2 million program included market research that led to new corporate logo and message, corporate identity guidelines, advertising campaign, public relations, and national trade show participation. > Managed successful public relations efforts with yearly advertising equivalency representing more than 3-time return on investment equal to $500,000 in advertising. > Implemented and maintained real-time lead generation and CRM database program producing a yearly average of 50,000 warranty card returns and 10,000 plus leads contributing to over 10% in incremental sales. > Directed yearly premium incentive program that increased sales of merchandise to well over $150,000 annually. > Managed fulfillment and distribution of over $1 million in point-of-sales materials with more than 50 orders weekly. > Developed e-strategy, content and design of company's award-winning website. > Managed all aspects of 7 national trade shows (including the International Homebuilders Show) and 25 local events each year. > Received numerous awards including the 2001 Hardware Industry Packaging Expo Award, 2001 American Hardware Manufacturing Association (AHMA) Merit Award for Display Merchandising, and the 2005 Design of the Times Silver Award from the In-Store Marketing Institute. -
Marketing Services ManagerItw Brands Jan 1993 - Jan 1996Wood Dale, IlStart-up division of ITW selling exclusively to mass merchants including The Home Depot, Lowe's Companies, and Menards. Created all marketing materials, capabilities brochures and sales aids. Developed over 300 retail SKU's. Won numerous awards for P.O.P. development (Drummer Award among others). Also received first-ever and only Employee-of-the-Year Award in recognition of outstanding service for work connected to division launch in 1993.
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Marketing Services SpecialistItw Buildex May 1992 - Jan 1993Itasca, Il$100MM Division of ITW, Buildex manufactures and markets specialty fasteners primarily to the commercial construction market through specialty fastener distributors. -
Account ExecutiveKranzten Studios 1986 - 1987
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Adjunct Assistant ProfessorUniversity Of Illinois At Chicago 1984 - 1985
Lew Klein Skills
Lew Klein Education Details
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Industrial Design -
New Trier WestHigh School -
Finance, General
Frequently Asked Questions about Lew Klein
What company does Lew Klein work for?
Lew Klein works for Carylon Corporation
What is Lew Klein's role at the current company?
Lew Klein's current role is Director of Marketing at Carylon Corporation.
What is Lew Klein's email address?
Lew Klein's email address is le****@****bal.net
What is Lew Klein's direct phone number?
Lew Klein's direct phone number is +131265*****
What schools did Lew Klein attend?
Lew Klein attended University Of Illinois At Urbana-Champaign, University Of Miami - School Of Business, New Trier West, University Of Miami.
What are some of Lew Klein's interests?
Lew Klein has interest in Arts And Culture.
What skills is Lew Klein known for?
Lew Klein has skills like Marketing Strategy, Brand Management, Email Marketing, Marketing, Marketing Communications, Marketing Management, Lead Generation, Strategy, Advertising, Strategic Planning, Market Research, Leadership.
Who are Lew Klein's colleagues?
Lew Klein's colleagues are Theresa Calvert, Tiffany Killion Goble, Abby Roman, Woodrow Chartrand, David Novosad, Jackie Maloney, Annie Calvert.
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