Matthew Lewsadder Email & Phone Number

Sunnyvale, California, Us

Brighttail is a full-service B2B marketing agency with core strengths in marketing strategy, branding, demand creation and generation, martech and web development. Our unique approach to providing marketing as a service (MaaS) gives B2B technology firms a fully integrated team of experts dedicated to achieving their growth ambitions. Founded in 2016, we proudly serve clients all around the world from our offices in Silicon Valley, Malaysia, and the United Kingdom.Contact us to learn more: https://brighttail.com or growth@brighttail.com. Clients: Immersion, Liquid Robotics, MessageMedia, NDG (Network Development Group), Inneos, Communardo, Crawford Group, 6kites, MegaChips, Gesytec, Maxim Integrated, Ricksoft, Avontus Software, Federated Wireless, Betacom, bitvoodoo, Digital Toucan, Randori, VeraCore, Advanced Call Center Technologies (ACT), LTSE Equity

San Jose, Ca, Us

San Jose, Ca, Us

Responsible for the ongoing management and evolution of the Maxim Integrated brand. This included providing creative direction to internal and external resources; planning and executing initiatives to drive brand awareness and engagement; and partnering with business units to increase alignment, guide positioning, and develop brand and content marketing programs.

San Jose, Ca, Us

Oversaw the extension of brand messaging to product campaigns: set messaging and creative direction, drove alignment amongst stakeholders, and created content for everything from thought leadership to lead nurturing. Worked closely with senior leaders to help shift the company’s position from niche player to core provider in the automotive market. Managed internal and external writing resources to support integrated marketing campaigns and ongoing branding projects.

San Jose, Ca, Us

Stepped into role as Lead Writer for Maxim’s global rebranding campaign to help define the voice, visual identity, and vision of the new brand. Worked closely with external agencies, internal technologists, and a small team of passionate marketers to bring the brand’s story to life for employees and customers alike. Directly involved in the development of brand guidelines, employee communications, environmental branding projects, videos, an advertising campaign, and a technology microsite. Received Creativity Award (Platinum) for work on large-scale cafeteria mural presenting the brand’s vision.

San Jose, Ca, Us

Assumed increased responsibility for guiding messaging strategy for new products and technologies. Spearheaded a marketing program for green products and technologies, helping business units connect their product innovations to larger environmental concerns. Wrote white papers, PRs, web content, and presentation materials that effectively positioned Maxim as a thought leader within the emerging smart grid market. Collaborated in the design and delivery of a marketing course for business managers.

San Jose, Ca, Us

Joined Maxim as an entry-level editor supporting a full range of internal and external communications: technical articles, product collateral, advertising and press releases, employee communications, executive presentations, and web content. Later, served on Maxim’s Branding Committee, helping to develop positioning strategies and creative concepts to support them.

Ph.D. Candidate, English, History

Ba, English

Education record