Matthew Lewsadder Email and Phone Number
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What I believe: Business should be a force for good. I am committed to building brands that elevate people, businesses, and communities.What I do: Founder and Managing Director of Brighttail, a B2B demand marketing agency. Author of Buystander Personas, a book on winning the hearts, minds, and wallets of out-of-market B2B buyers.Specialties: B2B Demand Creation, B2B Demand Generation, Brand Development & Design, Web Experience, Marketing Strategy & Transformation, B2B Content Marketing, Go-to-Market Strategies and Campaigns.Why work with me: With 15+ years of experience working with B2B technology firms, I have partnered with marketing leaders on rebrands for startups and multinational corporations, helped businesses rediscover growth in highly competitive markets, and assisted companies around the world with building and scaling successful demand-generation programs. I enjoy working with CEOs and B2B marketing executives to solve the major challenges facing their brands and believe that there’s nothing more rewarding than helping people and businesses unlock their full potential.If you want to chat, shoot me a DM.
Brighttail
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Founder & Managing DirectorBrighttail Feb 2016 - PresentSunnyvale, California, UsBrighttail is a full-service B2B marketing agency with core strengths in marketing strategy, branding, demand creation and generation, martech and web development. Our unique approach to providing marketing as a service (MaaS) gives B2B technology firms a fully integrated team of experts dedicated to achieving their growth ambitions. Founded in 2016, we proudly serve clients all around the world from our offices in Silicon Valley, Malaysia, and the United Kingdom.Contact us to learn more: https://brighttail.com or growth@brighttail.com. Clients: Immersion, Liquid Robotics, MessageMedia, NDG (Network Development Group), Inneos, Communardo, Crawford Group, 6kites, MegaChips, Gesytec, Maxim Integrated, Ricksoft, Avontus Software, Federated Wireless, Betacom, bitvoodoo, Digital Toucan, Randori, VeraCore, Advanced Call Center Technologies (ACT), LTSE Equity
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Manager, Brand & CreativeMaxim Integrated Oct 2015 - Feb 2016San Jose, Ca, Us -
Brand Strategy ManagerMaxim Integrated Feb 2014 - Sep 2015San Jose, Ca, UsResponsible for the ongoing management and evolution of the Maxim Integrated brand. This included providing creative direction to internal and external resources; planning and executing initiatives to drive brand awareness and engagement; and partnering with business units to increase alignment, guide positioning, and develop brand and content marketing programs.
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Senior CopywriterMaxim Integrated Sep 2012 - Feb 2014San Jose, Ca, UsOversaw the extension of brand messaging to product campaigns: set messaging and creative direction, drove alignment amongst stakeholders, and created content for everything from thought leadership to lead nurturing. Worked closely with senior leaders to help shift the company’s position from niche player to core provider in the automotive market. Managed internal and external writing resources to support integrated marketing campaigns and ongoing branding projects.
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CopywriterMaxim Integrated Apr 2011 - Sep 2012San Jose, Ca, UsStepped into role as Lead Writer for Maxim’s global rebranding campaign to help define the voice, visual identity, and vision of the new brand. Worked closely with external agencies, internal technologists, and a small team of passionate marketers to bring the brand’s story to life for employees and customers alike. Directly involved in the development of brand guidelines, employee communications, environmental branding projects, videos, an advertising campaign, and a technology microsite. Received Creativity Award (Platinum) for work on large-scale cafeteria mural presenting the brand’s vision.
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Senior EditorMaxim Integrated May 2009 - Apr 2011San Jose, Ca, UsAssumed increased responsibility for guiding messaging strategy for new products and technologies. Spearheaded a marketing program for green products and technologies, helping business units connect their product innovations to larger environmental concerns. Wrote white papers, PRs, web content, and presentation materials that effectively positioned Maxim as a thought leader within the emerging smart grid market. Collaborated in the design and delivery of a marketing course for business managers.
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EditorMaxim Integrated Jul 2006 - May 2009San Jose, Ca, UsJoined Maxim as an entry-level editor supporting a full range of internal and external communications: technical articles, product collateral, advertising and press releases, employee communications, executive presentations, and web content. Later, served on Maxim’s Branding Committee, helping to develop positioning strategies and creative concepts to support them.
Matthew Lewsadder Skills
Matthew Lewsadder Education Details
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The Johns Hopkins UniversityHistory -
University Of California, BerkeleyEnglish
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Santa Barbara City College
Frequently Asked Questions about Matthew Lewsadder
What company does Matthew Lewsadder work for?
Matthew Lewsadder works for Brighttail
What is Matthew Lewsadder's role at the current company?
Matthew Lewsadder's current role is Founder & CEO of Brighttail, B2B SaaS & Marketplace Marketing | Author of Buystander Personas | World’s Best Twin-Girl Daddy.
What is Matthew Lewsadder's email address?
Matthew Lewsadder's email address is m.****@****hoo.com
What is Matthew Lewsadder's direct phone number?
Matthew Lewsadder's direct phone number is +140860*****
What schools did Matthew Lewsadder attend?
Matthew Lewsadder attended The Johns Hopkins University, University Of California, Berkeley, Santa Barbara City College.
What are some of Matthew Lewsadder's interests?
Matthew Lewsadder has interest in Kayaking, Fly Fishing, Backpacking, Real Estate Investing, Cycling (Road And Cyclocross).
What skills is Matthew Lewsadder known for?
Matthew Lewsadder has skills like Copywriting, Product Marketing, Marketing Communications, Editing, Creative Direction, Marketing Strategy, Semiconductors, Marketing, Cross Functional Team Leadership, B2b Marketing, Brand Development, Strategy.
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