- Oversee operational organization to streamline workflows and enhance team productivity.- Develop and maintain internal company infrastructure to support sustainable growth.- Design and implement comprehensive marketing strategies and materials, including pitch decks, one-page leave-behinds, informational booklets, and promotional box designs.- Create and execute business strategy documents to align company vision with actionable outcomes.- Lead project management efforts, overseeing multiple initiatives and managing cross-functional teams.- Craft sales strategies and tools to enhance client acquisition and engagement.- Manage website design, development, and ongoing maintenance to ensure a strong online presence.- Support hiring and recruitment processes, including drafting job descriptions and onboarding support staff to build a strong and efficient team.

As the owner of Lex Digital Marketing, I specialize in helping businesses elevate their online presence through strategic digital marketing and innovative web design. With a deep understanding of SEO, UX design, content strategy, and social media management, I partner with clients to create tailored solutions that drive engagement, increase visibility, and deliver measurable results.At Lex Digital Marketing, we pride ourselves on our ability to blend creativity with data-driven insights, ensuring that every project not only looks great but performs exceptionally well. From crafting compelling websites that capture your brand's essence to executing comprehensive marketing strategies that resonate with your target audience, we're here to help you succeed in the digital landscape.

Provide marketing strategy to Dental Choice and individually support marketing for 15+ offices across Alberta:• Strategy - 2017/18 Marketing Plan, 2018 Budget and Spending Strategy. (16 Marketing Plans specific to each Office)• Design - Posters, Online Media, Office Branding, Signage, Newspaper Ads, Newsletters, Facebook Ads (Adobe Illustrator, Adobe Photoshop, Adobe Acrobat)• Recruitment - Support Recruitment by providing Online Marketing, Print Materials, and Strategy.• Reporting - Monthly Stats, Reviews, Social Media Tracking, SEO Reports, Forms & Referral Tracking, Invoicing• Social Media - Managing Facebook, Facebook Ads, Instagram, Twitter, LinkedIn, Yelp Reviews, Google Reviews, RateMDs etc. Build Monthly SM Strategy, Create Graphics/Content, Post and Schedule Posts. • Blog - Write blogs on relevant topics, approve longforms• Events - Help plan and organize annual Event Opportunities specific to each Office.• Charity Relations - Work closely with the charity sponsored by Dental Choice, Free2BMe, to Plan Opportunities to Build Awareness.• Office Marketing - Take requests from Managers at the office level.• Project Management - Provide guidance and direction during new dentalchoice.ca website build. • Consultation - Work with affiliate offices to better their marketing strategies and offer support with marketing decisions.

• Business Development: Aid with the creation of business practices and develop marketing concepts to boost company visibility. • Project Management: Divide project workload between developers and designers and manage the process in a timely manor as well as keeping the client informed on the status of their requests.• Social Media: Create, manage and grow fan pages. Customize Social Media content, manage media posting, and write monthly analytic reports based on Insights. • Marketing: Develop marketing goals and build campaigns, timelines, and reports. Keep the brand, voice and company culture coherent throughout all media platforms.

SOFT LAUNCH FOR START UP COMPANY• Brand development (logo/voice/web design) • Product messaging• Marketing assets• Social media strategy and implementation• General assistance to company founders

Helped Quantus Mortgage Solutions develop and launch charity Community Key• Brand: Logo creation, typography and color coordination.• Concept Creation: Worked closely with the founders to develop a solid message and outlets to communicate the charity to our audiences• Website Development: Concept and implementation of Community Key brand. ( www.keyed.ca ) • Content: Back story and pamphlet content generation.

• Marketing: Provide brokerage with marketing strategies, graphic design, communications, social media, content creation, monthly newsletters, brand identity. • Social Media: Manage social media for the Quantus Mortgage Solutions as well as individual social media accounts for various individuals within the brokerage.• Graphic Design: Help develop the Quantus Brand and create a library of custom graphics. Create business cards and ad designs for individual brokers with their own brands. • Event Planning: Co-ordinate events by lining up venues and assembling activities. • Monthly Newsletters: Write and design a monthly newsletter and customize the canned newsletter to represent 25 different brokers. Ad in plug ins and landing pages to track clicks and interest levels. • Administration & Payroll: Conduct commissions payroll and filing when needed.• Contests and Promotions: Develop monthly contests, promotions, giveaways, and client appreciation tactics. Keep an overall theme throughout the year, and orchestrate the giveaways as well as their presentation to the public.

• Business Development: Design and implement service offerings such as Social Media packages, Marketing Direction, and E-marketing tactics. • Social Media: Create, manage and grow fan pages. Customize Social Media content, manage media posting, and write monthly analytic reports based on Insights. • E-marketing: Write press releases, sponsorship packages, and develop marketing campaigns for clients.

• Project Management: Divide project workload between developers and designers and manage the process in a timely manor as well as keeping the client informed on the status of their requests.• Account Management: Meet with clients to discuss current and future marketing goals. Develop client requests into viable ideas for monthly Campaigns. Then, create, strategize and implement campaigns and track return on marketing investments. • Social Media: Grow online fan bases by staying up-to-date on client’s competitive environments and completing a monthly analysis of each industry to provide and write contemporary content for newsletters, blogs, and websites. • Focus Groups: Find prospects and recruit leads as well as host live sessions. Create forms and code qualitative data.

• Social Media: Compile monthly social media content plans for each Social Media client, based on provided Creative Brief and previous month’s data and post daily content for each to try grow fan bases. Interact daily with each clients’ target audience by taking action on all new Facebook & Twitter Likes, Comments, Shares, Tweets,• Manage Content: Create and post blog articles to client websites; promote through social channels as appropriate. Develop, write, and track email newsletters and lists and manage any artwork needs for social media properties.

• Lead Generation: Speak to customers about the benefits of Search Engine Optimization, visibility reports, and other marketing tools available for their online media. Educate clients on products and create incentive to purchase by developing strong interpersonal relationships. Create and maintain lead sheets. • Website Analysis: Walkthrough the front end of websites and test for glitches in functionality and visibility in relation to industry competitors.

SAIT Polytechnic; business administration (marketing)

• Commission based direct sales (door to door): Educate customers on current electricity & gas rates. Adapt to each prospect customers needs in order to make a sale. Read and process numbers based on sales, and register cites ID’s using a TPV system. (Third Party Verification)• Field Management: Train new employees, motivate my team, and lead prep meetings.

Volunteered as a receptionist to gain work experience