Lex Gowans Email & Phone Number

Santa Fe, Nm, Us

Santa Fe, New Mexico, United States

Santa Fe, New Mexico, United States

• Creates engaging digital ad campaigns for 16 clients of varying businesses to increase revenue & brand awareness• Makes informed product selection decisions based on a variety of inputs including market research, sales analysis, and feedback from clients• Communicates with vendors for sourcing, product development, cost negotiation, and problem solving• Establishes regular meetings with clients to update on progress and solicit feedback for creative & marketing• Conceptualizes storyboards for different video & print campaigns to showcase a stronger visual identity & brand personality for 16 clients • Strategizes Social media campaigns, content calendars, and writes ad copy which results in consistent successful engagement rates• Managed 1 intern- oversaw their work & approved their content schedules + copy for 8 brands• Directs photo/video shoots for 16 clients to create evergreen content- food, lifestyle, blue collar, architecture/design + more • Manages Google My Business, Google ads, Google analytics, and CRM email marketing for 16 clients• Created an S.O.P for pulling & analyzing date for a more streamline & productive process• Created an S.O.P for creative photo and video projects from the brainstorming to post production

Omaha, Nebraska, United States

Omaha, Nebraska, United States

• Curates a safe and open space for yogis of all levels • Guides yogis through an hour of heated asana to strengthen their body awareness, introduce healthy mental health habits, and build community • Creates intelligent sequences for a full body & mind workout• Develops strong connections with students which fosters a high clientele retention rate• Participates in workshops and regularly updates knowledge of human anatomy and of this sacred practice for continuous self improvement• Educates and coaches yoga instructors in the Power Life 200-hour training program

Omaha, Nebraska, United States

• Created engaging digital ad campaigns for 4 apartments and 3 restaurants to increase revenue and our online following • Conceptualized storyboards for 'day in the life' videos for each Nine Zero Properties' (NZP) apartment to showcase a stronger visual identity & brand personality• Strategized Social media campaigns, content calendars, and wrote ad copy which resulted in successful engagement rates• Project managed a team of graphic designers and photo/video creatives for all NZP and Dead Presidents Group (DPG) digital and print collateral • Directed photo/video shoots for NZP and DPG to create evergreen content- food, lifestyle, independent listing systems (ILS), architecture/design, and umbrella brand • Redesigned property websites for commercial and residential buildings- wrote copy, wire framed, developed content, and interfaced with vendors • Designed and executed a review & survey campaign for residential and commercial digital reputation that averaged a 2-star increase for each brand • Implemented the usage SEM Rush to monitor and adapt SEO marketing strategies • Managed Google My Business, Google ads, Google analytics, and CRM email marketing• Created an S.O.P for creative photo and video projects from the brainstorming to post production. • Integrated marketing platforms with Zapier for enhanced project flows and user experience while reducing time spent for both the marketing manager and consumers• Developed monthly meditation to provide pockets of mindfulness into the workday and support employees cross-functionally throughout the firm

Omaha, Nebraska, United States

• Produces creative photo & video ad campaigns • Manages visual aesthetics and brand identity on digital platforms to reach established client demographic • Designs and maintains websites• Manages social media accounts- content, copy, scheduling, ad campaigns • Photography & creative direction- food, lifestyle, fashion, and wellness• Email marketing• SEO targeted blog posts • Networking & hiring local talent

Omaha, Nebraska, United States

• Strategized creative content for organic social media posts/stories and paid ad campaigns • Organized photo/video shoots- scheduled projects, hired models, curated props/location, photographed & art directed, and edited the content• Established a digital asset management system to easily pull from for any business needs• As a creative director, I project managed a team of artists on design and visual merchandising store needs • Managed Shopify- designed a new website, fulfilled orders, and integrated social media platforms with our e-commerce shop for a breezy user experience • Organically grew social media following through unique and authentic content

Omaha, Nebraska

• Designed informational graphics for B2B and B2C outreach • Worked with local vendors to order business collateral • Assisted in developing the brand expectations of a start up company (Shred Vault)• Maintained an e-commerce management platform to ensure a smooth user experience and fulfilled orders daily• Managed all SEO marketing efforts• Wrote engaging, informative, and relevant blog posts to increase organic website traffic• Developed an S.O.P for social media management • Assisted customers with app errors and product complaints to maintain a happy customer base• Digital marketing- Google ads, Google My Business, and Google Analytics management • Attended trade shows + pop-up events to spread brand awareness and network within the information security industry

• Director• Box office marketing • Social media marketing • Project management• Creative concept • Photographer • Actor • Playwright

Fort Lauderdale, Florida, United States

• Social media management • Digital reputation management • Email marketing • Minor graphic design • Model + photographer • Visual merchandising • Creative content developer • Wholesale purchasing • E-commerce management + fulfill online orders• Maintain relevant fashion and brand knowledge • Traveled to music festivals in the renovated vintage Airstream boutique