Lexi Maynard Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

• A full-service marketing research firm that helps companies make decisions on product development, consumer and business experience, and marketing/communications
• Maintain all responsibilities of Director of Qualitative Recruitment role in addition to the following:
• Moderate discussion boards, focus groups, and interviews among consumer, B2B, and professional audiences

Matthews, North Carolina, United States

• Managed project plans, timelines, recruitment, and other logistics on all qualitative studies
• Worked closely with clients and team members to effectively meet project objectives and milestones, uncover patterns and trends, analyze key findings, and advise client on potential next steps
• Developed proposals, screeners/surveys, discussion guides, comprehensive reports, and video highlight reels
• Analyzed and reported on quantitative and qualitative data collected from self-programmed surveys
• Worked with companies of various sizes and industries on product/ad development, journey mapping, segmentation, usability, brand awareness and satisfaction, and competitive analysis
• Led and trained a team of recruiters and qualitative analysts, oversaw all client communications and team activity

Matthews, North Carolina

• Worked cross-functionally with both qualitative and quantitative teams on dynamic project initiatives and designs
• Operated in Excel to analyze raw data, created disposition reports, and evaluated crosstabs to determine statistical significance and calculate NPS
• Communicated directly with prospective and current clients to explain capabilities and ensure project goals were met

Chapel Hill, North Carolina

• Led the recruitment team during membership selection
• Used spreadsheets to ensure that chapter members achieved a fair and respectful recruitment process

Chapel Hill, North Carolina

• Successfully managed a $20,000 budget to plan new member events and bid day
• Educated 60 new members about the sorority’s history and mentored them throughout their transition to university life

Greensboro/Winston-Salem, North Carolina Area

• A global nonprofit organization that seeks to help families in need by providing housing and education programs
• Coordinated 8 events on social media to help the organization plan builds and fundraise
• Utilized Excel to organize donor, volunteer, and sponsor information
• Sought assistance from local businesses for donations toward fundraising events
• Corresponded with employees across divisions to ensure families had smooth transitions into new homes

Bachelor'S Degree, Bs, Psychology And Ba, Political Science

Activities and Societies: Alpha Chi Omega Sorority, Student Government Environmental Committee

Psychology And Italian, Sophomore

Education record

Activities and Societies: Student Government: Student Body Vice President, Underclassman President, Secretary; Varsity Lacrosse, National.