Lexi Thayer Email and Phone Number
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Skilled Product Marketer with experience in the digital marketing, advertising, and trades industries. Thorough understanding of launching mobile, video, and display campaigns, as well as, building technical skills and marketing knowledge in Account-Based Marketing. Efficient in managing a subset of accounts in the trades (HVAC, Plumbing, Electrical, Water Treatment and Landscaping) by training customers on the core functionality of their CRM.
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Product Marketing ManagerServicetitan Jun 2023 - PresentGlendale, Ca, Us* Manage the production of templates for our productized assets, ensuring all templates are aligned with a marketing strategy that will increase the trade's brand awareness, community support, lead generation, etc.*Oversee copywriting inputs, providing guidance and direction to AI tools to ensure all content meets our quality standards and is checked for plagiarism and duplicate content.*Utilize AI tools to automate and streamline the content production process, while also exploring new AI tools to stay up-to-date with the latest developments in the content marketing industry.*Work closely with the Productized Assets team to manage the content delivery process, analyze campaign performance and trends, optimize content for target audiences, review copy for accuracy, and manage analytics. -
Marketing Pro Content SpecialistServicetitan Jun 2023 - PresentGlendale, Ca, Us -
Success Training SpecialistServicetitan Jan 2022 - Jun 2023Glendale, Ca, Us -
Training SpecialistServicetitan Sep 2021 - Jun 2023Glendale, Ca, Us* Customized and ran live demo-based training for SMB & Enterprise Customers* Promoted end-user adoption and minimized resistance to new software, providing change-management style coaching* Improved efficiency, self-enabling monthly release updates, and managing tenant configurations for training purposes* Oversaw five training programs, managing facilitator's guide, and participant's guide -
Smb Implementation ManagerServicetitan Dec 2020 - Sep 2021Glendale, Ca, Us* ServiceTitan is the leading software for the trades (HVAC, Plumbing, Electrical, and Landscaping)* Managed a portfolio of 10-15 customers at a time to facilitate their ServiceTitan tenant* Trained customers on the core functionalities of the ServiceTitan platform* Worked cross-functionally with multiple departments, including Sales and Customer Success, to* ensure smooth handoffs before and after onboarding* Facilitated ongoing education with customers by attending and leading trainings -
Digital Activation ManagerRed Moon Marketing Jun 2022 - Aug 2022Charlotte, Nc, Us* Oversaw campaigns in Verizon Media, Linkedin, and Google's digital advertising platforms; spanning* paid search, social and programmatic media, and other website-based programs* Provided optimization support for digital programs* Developed marketing plans through research and recommendations* Built digital and programmatic media reports shared department-wide -
Implementation ConsultantTerminus Sep 2020 - Dec 2020Atlanta, Georgia, Us* Managed a portfolio of 20-30 customers at a time to conduct their instance of Terminus’ account-based marketing platform* Acted as an extension of customers' internal marketing team by providing strategic insight on account-based marketing initiatives* Executed & and administered digital advertising campaigns through the platform and developed custom reports to evaluate results during the onboarding timeframe* Monitored client records by hitting onboarding services milestones using Terminus project management and professional service software automation -
Abm Product Advisor IiTerminus Mar 2020 - Sep 2020Atlanta, Georgia, Us -
Customer Onboarding SpecialistTerminus Sep 2019 - Sep 2020Atlanta, Georgia, Us• Guide and educate customers through their adoption of Account Based Marketing during their onboarding period• Manage a portfolio of customer onboarding projects, to ensure a successful completion of each project • Collaborate with Sales and Customer Success to ensure smooth transition before and after onboarding -
Customer Platform Management AssociateTerminus Sep 2018 - Mar 2020Atlanta, Georgia, Us• Responsible for the ongoing management of your Terminus campaigns.• Deliver actionable reporting that you can use to gauge the success of your campaigns and facilitate the adoption of your Account-Based Marketing efforts.• Partners with AdOps and Customer Success for ongoing optimization. -
Digital Media ManagerTerminus Sep 2017 - Sep 2018Atlanta, Georgia, Us• Created display and mobile ads while compiling custom reports on campaign performance.• Developed, planned, and launched marketing campaigns.• Responsible for the ongoing management of ad campaigns and created optimizations for up to 50 customers at a time.• Developed Ad Creative Playbooks for multi-department use that provide customer insights regarding their brand, target audience, and campaign objectives. -
Advertising Operations AnalystTerminus Jan 2017 - Sep 2017Atlanta, Georgia, Us• Validated and corrected company information to help with our cookie matching database. • Monitored advertising campaign performance. (CTR, CPC, and Conversion Rate)• Built technical skills and marketing knowledge in Account-Based Marketing. -
Freelance Blogger And PhotographerLexi Thayer Photography Jan 2015 - Mar 2020
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Sales AssociateDress Up Corporation Sep 2016 - Nov 2016Gainesville, Georgia, UsDeveloped personal styling experience by assisting clientele selecting clothing items and recommending accessories to match their purchases. Helped on average 50 customers per day by responding to inquires and finding products.Trained and mentored new associates on procedures and sales techniques. -
Content Creator And Social Media DirectorOdyssey. Jul 2015 - Jun 2016New York, New York, Us• Held position while enrolled as a full-time student at Kennesaw State University • Managed Facebook and Pinterest accounts by utilizing HootSuite scheduling software.• Wrote weekly articles pertaining to hard news, entertainment and feature stories.• Trained new staff on how to utilize the Odyssey writing dashboard. -
Sales AssociateWhite House Black Market Jan 2015 - Apr 2015Fort Myers, Fl, UsConsulted with clients to determine needs, utilize personal styling appointments and find best-fit items.Managed proper merchandise display, ensuring strategic placement of items to maximize purchases.Provided information on upcoming events and sales by cold calling clients.
Lexi Thayer Skills
Lexi Thayer Education Details
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Kennesaw State UniversityAnd Related Programs -
Kennesaw State UniversityAnd Related Programs
Frequently Asked Questions about Lexi Thayer
What company does Lexi Thayer work for?
Lexi Thayer works for Servicetitan
What is Lexi Thayer's role at the current company?
Lexi Thayer's current role is Marketing Pro Content Specialist at ServiceTitan.
What is Lexi Thayer's email address?
Lexi Thayer's email address is le****@****app.com
What is Lexi Thayer's direct phone number?
Lexi Thayer's direct phone number is +191266*****
What schools did Lexi Thayer attend?
Lexi Thayer attended Kennesaw State University, Kennesaw State University.
What skills is Lexi Thayer known for?
Lexi Thayer has skills like Photography, Writing, Microsoft Office, Customer Service, Microsoft Excel, Powerpoint, Microsoft Word, Public Speaking, Social Media, Styling, Facebook, News Writing.
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