Lexi Thayer Email & Phone Number

Glendale, Ca, Us

* Manage the production of templates for our productized assets, ensuring all templates are aligned with a marketing strategy that will increase the trade's brand awareness, community support, lead generation, etc.*Oversee copywriting inputs, providing guidance and direction to AI tools to ensure all content meets our quality standards and is checked for plagiarism and duplicate content.*Utilize AI tools to automate and streamline the content production process, while also exploring new AI tools to stay up-to-date with the latest developments in the content marketing industry.*Work closely with the Productized Assets team to manage the content delivery process, analyze campaign performance and trends, optimize content for target audiences, review copy for accuracy, and manage analytics.

Glendale, Ca, Us

Glendale, Ca, Us

Glendale, Ca, Us

* Customized and ran live demo-based training for SMB & Enterprise Customers* Promoted end-user adoption and minimized resistance to new software, providing change-management style coaching* Improved efficiency, self-enabling monthly release updates, and managing tenant configurations for training purposes* Oversaw five training programs, managing facilitator's guide, and participant's guide

Glendale, Ca, Us

* ServiceTitan is the leading software for the trades (HVAC, Plumbing, Electrical, and Landscaping)* Managed a portfolio of 10-15 customers at a time to facilitate their ServiceTitan tenant* Trained customers on the core functionalities of the ServiceTitan platform* Worked cross-functionally with multiple departments, including Sales and Customer Success, to* ensure smooth handoffs before and after onboarding* Facilitated ongoing education with customers by attending and leading trainings

Charlotte, Nc, Us

* Oversaw campaigns in Verizon Media, Linkedin, and Google's digital advertising platforms; spanning* paid search, social and programmatic media, and other website-based programs* Provided optimization support for digital programs* Developed marketing plans through research and recommendations* Built digital and programmatic media reports shared department-wide

Atlanta, Georgia, Us

* Managed a portfolio of 20-30 customers at a time to conduct their instance of Terminus’ account-based marketing platform* Acted as an extension of customers' internal marketing team by providing strategic insight on account-based marketing initiatives* Executed & and administered digital advertising campaigns through the platform and developed custom reports to evaluate results during the onboarding timeframe* Monitored client records by hitting onboarding services milestones using Terminus project management and professional service software automation

Atlanta, Georgia, Us

Atlanta, Georgia, Us

• Guide and educate customers through their adoption of Account Based Marketing during their onboarding period• Manage a portfolio of customer onboarding projects, to ensure a successful completion of each project • Collaborate with Sales and Customer Success to ensure smooth transition before and after onboarding

Atlanta, Georgia, Us

• Responsible for the ongoing management of your Terminus campaigns.• Deliver actionable reporting that you can use to gauge the success of your campaigns and facilitate the adoption of your Account-Based Marketing efforts.• Partners with AdOps and Customer Success for ongoing optimization.

Atlanta, Georgia, Us

• Created display and mobile ads while compiling custom reports on campaign performance.• Developed, planned, and launched marketing campaigns.• Responsible for the ongoing management of ad campaigns and created optimizations for up to 50 customers at a time.• Developed Ad Creative Playbooks for multi-department use that provide customer insights regarding their brand, target audience, and campaign objectives.

Atlanta, Georgia, Us

• Validated and corrected company information to help with our cookie matching database. • Monitored advertising campaign performance. (CTR, CPC, and Conversion Rate)• Built technical skills and marketing knowledge in Account-Based Marketing.

Gainesville, Georgia, Us

Developed personal styling experience by assisting clientele selecting clothing items and recommending accessories to match their purchases. Helped on average 50 customers per day by responding to inquires and finding products.Trained and mentored new associates on procedures and sales techniques.

New York, New York, Us

• Held position while enrolled as a full-time student at Kennesaw State University • Managed Facebook and Pinterest accounts by utilizing HootSuite scheduling software.• Wrote weekly articles pertaining to hard news, entertainment and feature stories.• Trained new staff on how to utilize the Odyssey writing dashboard.

Fort Myers, Fl, Us

Consulted with clients to determine needs, utilize personal styling appointments and find best-fit items.Managed proper merchandise display, ensuring strategic placement of items to maximize purchases.Provided information on upcoming events and sales by cold calling clients.

Journalism And Emerging Media, Communication, Journalism, And Related Programs

Bachelor Of Science (B.S.), Communication, Journalism, And Related Programs