Developed full-funnel marketing strategies that supported both Linn’s personal brand as a lifestyle influencer and Linn's online personal fitness training business, Empower YouCollected crucial intel about consumers, culture, media, and category; analyzed core insights and translated those into an actionable strategic platformManaged online social communities; worked with in-house customer insights and data to optimize the most meaningful brand interactions Briefed and collaborated closely with the creative team on campaigns to achieve consistent brand expressions

• Identified appropriate local businesses for a potential blog feature opportunity to include: Lil Pop Shop and United By Blue.• Created insightful interviews and stylish blog content to attract audience • Worked alongside with team members to monitor all social media platforms to include: taking and editing photos, creating original and catchy captions• Participated in honeygrow’s promotional events, samplings, and honeybombings as an informed team member; helped opening honeygrow’s University City location

• Conducted and maintained internal reporting systems: proposal log, portfolio forecast, property list, and buyers inquiries • Researched current and potential hospitality management opportunities • Conducted media analysis to evaluate the advertising dollars spent by top competitors to evaluate company’s position among other companies across the country • Prepared research projects relating to prospective property data, major hotel brands, and current property information • Contributed to company’s feasibility analysis to include: geographic mapping, economic statistics, and demand generator research • Maintained company’s website and blog to provide a consistent media message. Assisted in drafting press releases and website updates• Assisted in general office administration; supervised visitor reception, directed multiple phone lines, distributed mail, managed the Development Department’s client and company contact system and maintained work flow notes in an organized manner