Leading publicity and marketing strategies for some of Philadelphia's favorite bars and restaurants including Ambra, Kiddo, Libertee Grounds, Rex at the Royal, Sor Ynez, Southwark, and Wilder. Lending some TLC and elbow grease to support various other accounts in hospitality and food and beverage, and most importantly, having a fab time along the way.

Managed account strategy related to creative production and influencer partnerships for CPG brands such as Sun-Maid, Del Real, Herr's, and Lucky Leaf.

Franklin Mortgage & Investment Co. - April 2022 - Secured Grand Opening coverage totaling more than 6.4 million impressions - Related Social Media posts garnered 224.4k+ impressions and 4k+ engagements - Franklin Mortgage's Instagram accrued 1,600+ followers within 3 days of announcement - Sold out reservations with 150+ parties on wait list for opening weekend

Notable Accomplishments- Worked with a diverse roster of clients spanning the food & beverage, hospitality, finance, and cannabis industries, developing a high-level of insight for each respected trade- Coordinated Grand Opening events in Philadelphia, PA, Atlanta, GA, Houston, TX, and Huntington, WV- Mitigated crisis communications for developer facing protests- Capitalized on timely holidays and relevant stories to secure broadcast features for clients - Pitched long-lead story ideas for secured national coverage Clients included: Crumbl Cookies, Alinea Invest, Shawnee Mountain, Alterra Property Group, Iron Hill Brewery, TerraLeaf, Emancipet, Oliver Heating & Cooling, Cozette Pizza, Red Rabbit, Ardent Credit Union and Chester Upland School District

Oversaw client communications, including email marketing campaigns and social media posts. Organized transition to new booking software a complete with all patient documents, records, and visit history. Configured and launched new database for Chinese herb and herbal formula ordering. Coordinated appointment scheduling and explained services and offerings to guests. Managed inventory tracking and ordering. Launch included measuring and uploading inventory, formula measurements, and assisting with customer profiles and customer troubleshooting. Maintained a busy and inviting office environment.

Oversaw daily operations on behalf of Founder, Sandy Weston. Developed Sandy’s personal brand across multimedia platforms, expanding engagement growth by 175% from December 2015-August 2016. Coordinated public speaking engagements and appointments, and facilitated corporate partnerships and agreements. Managed Group Exercise instructor hires and auditions, attendance, and promotions. Responsible for member appreciation events and member communication via social media and email marketing.

Maintained a clean, safe and friendly spa environment at all 3 massage.philly locations; Bella Vista, Fairmount Ave., and Rittenhouse. Assisted clients with all booking and membership requests, solely advancing membership by 49% at newest Rittenhouse location January-April 2015. Mentored new receptionists and organized staff scheduling and payroll. Managed opening and closing responsibilities, laundry schedule, and inventory updates, and register balances.

Managed outreach to local publications and via social media to generate interest for host families for foreign exchange students, and regional host family supervisors known as International Exchange Coordinators. Led applicants through qualification process and performed reference checks. Facilitated introductions and built relationships between qualified applicants, field associates, Regional Placement Managers to ensure application completion and performance success. Salesforce software experience.

Fostered relationships as a liaison between Emerson College, alumni and parents in order to increase awareness and participation regarding the Emerson Annual Fund, which benefits priority needs on campus. Developed pitching skills and was recognized for driving the most credit card pledges and as Team MVP.

Created social content for national real estate brand with more than 150,000 followers. Facilitated entries for OMMA-nominated "Down With Debt" campaign. Participated in weekly status meetings. Managed news/social media tracking and competitive reports for clients. Developed media lists and social audits for use in planning national campaigns and measuring success. Experience with Facebook analytics, Cision, Radian6, and NetBase social insight platform.Clients included: Century 21 Real Estate and MassMutual Life Insurance

Prepared media coverage mock-ups. Organized the Tidy Cats “No More PU Tour” campaign review booklet. Created media lists and partnership and event announcements for social media. Researched and drafted monthly competitor deep dives, participated in creative brainstorm sessions, and assisted the Research & Insights team. Clients included: Tidy Cats, Lindt Chocolate, Timberland, Canyon Creek Ranch.