Lexie Gibbs Email & Phone Number

White Plains, New York, United States

White Plains, New York, United States

• Develops content, storytelling narratives, and messaging that reinforce brand values and resonate with the target audience.• Assists in maintaining and enhancing the brand identity and ensuring all media and creative outputs align with brand identity standards.• Collaborate closely with the entire marketing team to execute integrated marketing campaigns that promote the brand across various channels.• Ensures all media campaigns and content is aligned with brand strategy and is DISCUS compliant.• Conducts market research and analysis to gather insights into consumer behaviors, competitive landscape, and emerging trends.• Prepares reports and presentation for brand-related activities and performance metrics.

White Plains, New York, United States

• Assisted with media planning and reporting processes from campaign start to end.• Ensured DISCUS compliancy with all media placements.• Managed brand marketing budget and reported any budget findings, risks, or opportunities on a regular basis.• Assisted with executing brand partnerships.• Ensured all media and creative followed brand guidelines and assisted with asset development.• Communicated media plans to sales team for execution.• Worked closely with media agency on day to day functions.

Logan, Utah, United States

• Managed event logistics for 6+ events, both virtual and in person.• Recruited sponsors and donors for events and programs.• Created and maintained TikTok presence of over 1,350 followers and 13,000 likes in 3 months.• Cultivated relationships with donors leading to over $50,000 in donations.• Maintained a database with over 2,000 donors.• Raised over $100,000 through events and fundraising efforts.• Planned and executed the highest grossing auction CHS has had to date.• Designed and created engaging content for all platforms.• Coordinated with teams in marketing, PR, and event logistics.

Helped facilitate a Multimedia Bootcamp class during which I:• Graded student audio, photo and video projects• Assisted students with any questions regarding editing and the fundamentals of equipment• Conducted brainstorm sessions with students to discover new, creative ideas for projects• Explained the basics of software like Audacity and Adobe Premiere to students

Logan, Utah, United States

Cache Valley Hospital is part of HCA Healthcare, one of the largest health systems in the United States. • Collaborated in a team to create 2 campaign proposals: one for the Women's Center Open House and the other for their new Volunteer Program.• Wrote a media release to give to local and some statewide news outlets.• Conducted research throughout the community to better target audiences.• Organized social media posts for each campaign as well as performed a social media audit of Cache Valley Hospital's Instagram presence.

• Conducted a complete organizational audit of all social media channels including Facebook, Instagram and their website and provided feedback on what should change.• Organized and executed a social media campaign for a fundraising event that ended up raising over $2,000.

Utah State University

I served as president of Students United for Reproductive Freedom (SURF) at Utah State University. In this roll I helped to educate students on sex and reproductive rights as well as advocate for women's rights and issues, LGBTQ+ rights and issues etc.Along with this experience I have:• Organized and executed over 50 events throughout Northern Utah.• Recruited students to join the campus club and local emailing list.• Successfully navigated and diffused potentially hostile interactions.• Served as a spokesperson on multiple panels and at the local Women's March in 2019.• Diligently conducted weekly club meetings.• Collaborated with several other campus organizers in Utah and advised them in event logistics and strategies.• Managed an emailing strategy that improved open responses to 40%.• Collaborated with the university's Access and Diversity Center to amplify student engagement from diverse backgrounds.• Received leadership training in both Seattle, Washington and Detroit, Michigan. • Sat as a committee member of the Chocolate Festival that raised over $120,000 over three years.• Managed club Instagram and Facebook presence.• Created graphics used for events, social media and in the employee handbook.

During my time at Space Dynamics Laboratory I was able to work alongside some of the most brilliant minds to help create amazing events and improve employee moral. My work here included:• Assisted in organizing and executing over 13 events for employees, their families, outside customers and government officials. These events were attended by 30 to 1,500 people.• Oversaw event logistics including, seating charts, email confirmations through Outlook, catering, facilities, vendors and volunteers.• Conducted research for vendors, caterers, activities, supplies and equipment.• Performed cross price comparison analysis using Excel.• Created and managed multiple rosters and email lists.• Inventory Management for onsite and offsite storage.• Conducted administrative duties as assigned.

Lindon, Utah

• Provided technical support and customer service over the phone.• Consistently hit weekly goals.• Earned top customer ratings and was the highest rated representative on my team.• Handled high stress situations daily.

Highland, Utah

• Trained multiple employees. • Produced, baked and packaged goods.• Provided excellent customer service.• Helped to create dozens of new recipes.

Bachelor'S Degree, Journalism/Public Relations

Cosmetology/Cosmetologist, General

High School Diploma