Alexis H. Email & Phone Number

• Lead large ski conglomerate account that includes assisting with pass sale campaigns and destination wide marketing efforts and database enhancements• Manage a portfolio of clients, consulting on customer database management and marketing campaign strategy to achieve client KPIs• Work with product team on new feature launches to ensure internal teams are equipped with resources and ensure positive customer experience upon launch

• Worked cross-functionally with the implementation, development, and customer success teams to remove points of friction in the customer journey and ensure customer health• Drove product adoption and usage through multi-channel campaigns driven by customer and product analysis• Developed customer segments based on product usage and health scores to develop relevant content and deliver it at the right time in their lifecycle

Frisco, Co

• Responsible for development and execution of all brand campaigns and ongoing marketing efforts for five brands within the company• Measured campaign effectiveness and ROI, reporting out to stakeholders to inform future sale and product line efforts• Owned the strategy of all paid media and email campaigns to support the business objectives of all brands

Breckenridge, Co

• Developed and executed marketing plans and upsell strategies for major lines of business within the resort including ski school, lift access, food & beverage and summer operations• Managed internal stakeholder relationships and advised on strategy to meet business objectives and revenue targets• Managed product placement strategy for paid media, email and on-mountain outlets

Broomfield, Co

• Collaborated across multiple departments and resort teams to execute hospitality promotions and enterprise-wide campaigns• Developed and managed content including paid media, email, and sales collateral to drive lodging business across all resorts• Produced all media for group business, serving as primary point of contact for group sales team• Managed the Meetings & Events, RockResorts, Legendary Lodging and Iconic Weddings brands. This included developing all creative and media strategy, managing website content and executing efforts to increase brand awareness

Boulder, Co

• Worked with the account management teams to support clients' digital marketing campaigns, building and maintaining relationships between clients and their online communities• Created content and monthly social media calendars to support internal and external campaigns across all social media platforms• Compiled and analyzed data across social media platforms to conduct audits and monthly reports

Denver, Co

• Focused on development of the research and education market including market research for a targeted K-12 campaign. Worked with various media companies to establish the company in the education market and effectively launch our initiative.• Developed content including social, blog, infographics, and webinars to support both inbound and outbound marketing campaigns and sales enablement• Collaborated with multiple partners to execute strategic co-branded campaigns • Conducted an audit on partner opportunities and leads to accurately report and track them in Salesforce