Lexi Petrakis Email & Phone Number

United States

Philadelphia, Pennsylvania, United States

Clients: AstraZeneca, Amgen, and Merck-Proactively manage the MLR approval process for all DTC and HCP digital and social media advertising for a co-promote Respiratory biologic, ensuring deliverables receive timely approvals to effectively meet brand goals-Collaborate directly with Marketing brand and regulatory leads to ensure work complies with brand and compliance requirements-Oversee the development and implementation of paid and organic social media content for Amgen’s social media channels o Day-to-day client contact and internal team lead for Amgen social media channel management o Present comprehensive campaign updates to client on weekly status calls o Lead relations with US and Global Amgen contacts and vendors on campaign asset development-Assisted in digital marketing tactic development for Merck’s above-brand vaccine confidence portfolio

Penn State University

-Wrote and edited a published news profile on Penn State alumni for the PRSSA national Fall newsletter.-Conducted a variety of interviews with Penn State alumni gaining insight on how their involvement with PRSSA helped strengthen their PR skills and shape their career paths.-Grew networking skills by listening to and connecting with professionals in the public relations and marketing field.-Participated in weekly public relations campaign and resume workshops.

Philadelphia, Pennsylvania, United States

-Proofread and edited assets to support the account team with deliverables for a lupus drug on both the DTC and HCP side.-Assisted in developing, annotating, and reviewing MLR submissions through Veeva and observed MLR reviews with clients.-Provided weekly insights to the account manager on relevant ways to increase brand awareness and engagement.-Gained insight on how to maintain a strong client relationship through communication and organizational skills.

Wilmington, Delaware, United States

-Gained client-side experience by assisting in developing internal and external communications materials for six drugs within the respiratory and immunology portfolio-Assisted in the launch of a new flu vaccine campaign by developing external brand communications and traditional PR materials, increasing brand awareness in the flu vaccine space-Participated in a sales field ride to gain a broader understanding of where marketing and HCPs meet.

Berwyn, Pennsylvania, United States

-Gained agency experience through writing and editing press releases, pitches, fact sheets, blogs and compiling an earned media final reports for the National Dog Show sponsored by Purina. -Compiled and updated media lists using online software Meltwater for media tracking.

Lafayette Hill, Pennsylvania, United States

Bachelor'S Degree, Public Relations

International Studies, Accounting And Business/Management

Studied how old world innovations influence modern business.