Built and leads a team of LDRs that plays a central role in the lifecycle of leads across Marketing and Sales. Responsible for ideation and execution of sound lead-development strategies and ensuring best practices in lead generation and lead follow ups are applied.

Marketing communications consulting with experience across the marketing spectrum – communications, brand management, and traditional, digital, and account-based marketing. Effectively execute integrated marketing communications strategies to increase awareness and sales of innovative programs to internal distributors, prospects, and clients of all sizes in a variety of industries.Strengths include the ability to effectively communicate to and between all levels in the organization, from executives to creative to technical to end-users. Adapt knowledge about products and services to apply and test marketing methodologies, adapting the best ones to achieve desired outcomes.Key Competencies:Marketing StrategyMarketing CommunicationsInternal & External CommunicationsBrand ManagementAccount-Based MarketingLead GenerationEmail MarketingDirect MarketingDigital MarketingProject ManagementEvent ActivationClient Industries:Employee BenefitsWorkers' CompensationProperty & CasualtyFinance | BankingAerospace and DefenseTechnologyFood Service - Restaurants and DistributionHealth Care and HospitalsManufacturing

Direct traditional and digital marketing programs for national employee benefits practice and brand manage exclusive product for 5th largest insurance broker in the U.S. Account-Based Marketing and Predictive Lead Generation: Directed seven-month multichannel, content marketing, lead generation campaign. Email Campaigns: Managed multichannel campaigns to targeted audiences in multiple verticals.Brand Launch, Refresh, and Management: Coordinated launch and implementation of CarePlus from regional brand into new, rebranded national employee benefit solution, including brand management, website development, collateral development, and internal and external communications. Coordinated brand refresh of Precept and ProView brands, including website development, collateral development, and internal and external communications. Inside Sales: Manage MQLs and SQLs, tracking activities and opportunities on accepted leads.Employee Benefit Communications: Increased agent adoption of employee benefit communication design and production services by 225%, with more than 266,000 impressions in 2017. Developed multichannel wellness challenges for employers, resulting in 83% completion rate and 81% healthy habit improvements. Directed monthly wellness newsletter production, with a circulation of more than 1.6 million annual impressions. Revenues exceeded expenses in 2017, through revenue stream created by sale of custom communications projects.Websites: Launched new website and increased visits by 20% for www.careplusbenefits.com. Developed registration-based site and achieved 53% agent adoption. Directed refreshes for www.preceptgroup.com and www.proviewbenefits.com. Event Activation: Organized national educational webinars for up to 1,000 national clients, prospect, and staff. Trade show activation and coordination with all elements. Internal Communications: Intranet content management; employee surveys; employee events; culture campaigns.

Established and implemented marketing plans, advertising, public relations, internal and external communications, and event planning for employee benefits consulting firm.Marketing Communications – Developed and implemented strategic marketing plans for all service/product lines, including:Collateral design and production (sales brochures; direct mail and email campaigns)Public relations (industry recognition awards; coordinate interviews with executives and industry reporters)Client communication campaigns (monthly newsletters; annual satisfaction survey)Online and Social Media Marketing – Developed social media strategy and maintained company social media sites (LinkedIn, Facebook, YouTube); managed content on website; created, maintained, and contributed to company blog.Event Coordination – Organized educational seminars and webinars for clients and prospects; coordinated logistics for conferences and trade shows.Sales – Orchestrated collateral for sales team, including sales reports; request for proposal (RFP) responses; sales presentations.Internal Communications – Developed bi-weekly employee newsletter; coordinated and analyzed annual employee survey; managed distribution of other internal communications.Operations – Managed department expenses below budget every year.

Coordinated media and collateral, and trafficked advertising and production materials for B2B clients in niche B2B advertising and PR agency. Managed editorial calendars, including contacting editors to obtain interviews and editorial coverage for clients.Coordinated editorial meetings and organized collateral (schedules, briefing information, press kits, etc.) for trade shows and conferences.Wrote article published in national trade magazine and news releases for B2B clients.Trafficked advertising and production materials (print ads, direct mail pieces, collateral).