Lexi Ryan Email & Phone Number

Kansas City, Missouri, United States

In my current role as Senior Communications Manager at H&R Block, my responsibilities include:-Writing company announcements, feature articles and LinkedIn content. -Developing eye-catching media pitches during culturally relevant moments to earn top-tier placements. -Continuing to research how to shatter brand perceptions and show up in unexpected ways. -Serving as the external communications team liaison with the global consumer tax small and strategic group of decision-makers and campaign planners. -Co-manage our influencer marketing cohort with the external communication's team and our external agency.

Kansas City, Missouri, United States

In my role at Thinking Bigger Magazine, I collaborated with the Editor-in-Chief for creation and distribution of Thinking Bigger Media’s magazine while also offering public relations help to the same agency that also owned the magazine, including:-Wrote and edited short-form and long-form content for channels and media opportunities. -Established relationships with foundational partners, coordinated interviews and promoted digital content to key channels.-Worked on the magazine blueprint every month, and saw the magazine from start to finish with print vendors.

Kansas City, Missouri

Returning after a former internship, I joined the Kansas City Area Development Council as a full-time employee. I experienced some of the biggest highlights in my career at the No. 1 Economic Development Council in the country where I served as a primary member of KCADC's marketing team. I specifically: -Provided crucial connections between communications and design functions of the organization. -Supported KCADC's relationships with the regional creative community, local media, marketing partners, subject matter experts and influencers. -Was responsible for social media and e-communication tools that supported KCADC investor relations, business development and targeted initiatives.-Helped create, develop, and launch Kansas City’s global brand, “KC Heartland.” -Managed communication plans for large scale project announcements in the region.

Odessa, Missouri

For the same family that owned Black Box Coffee, I managed the social media for their brand new coffee shop. In this role, I: -Manage all social media accounts for Black Box Coffee in Odessa, Missouri.-Created a promotional calendar for additional advertisement and profit.-Led the brand, tone and engagement online to set a recognizable brand standard. -Assisted in brand events and networked to create loyal clients. -Earned top tier recognition on highly-followed accounts of Kansas City professional athletes, like Royals' players Peter Moylan, Whit Merrifield and Mike Moustakas in 2017 when we gained the address through social media outreach and sent a brand package.-Helped organize and advertise for business events, like popular trivia nights that were a hit in the small town.

Odessa, Missouri

I maintained several social media management roles before embarking on a full-time career. For Bailey&Watkins, I led the social presence at a family business, including the following roles: -Managed all social media accounts for fine leather studio in Kansas City that ships customized designs nationwide.-Created a portfolio of photography for use in social media and the business's website. -Networked to attract potential clients for custom product creations.

Maryville, Mo

As an original job offer for one semester, I earned the position as Media Relations Assistant for the remainder of my college career. While assisting the Communications Manager in this role, my projects consisted of: -Conducted interviews with students, professors and alumni for feature stories.-Utilized university archives to tell stories of past and present. -Wrote daily press releases for the University and the Northwest Digest newsletter. -Earned story placements in the Northwest Alumni Magazine.-Copy edited the Northwest Alumni Magazine.-Assisted with cover story interviews for the Northwest Alumni Magazine. -Earned local media placements with newsworthy stories.

Maryville, Mo

As a Social Media Intern for Northwest Missouri State University, I managed all of the university's social media accounts, while developing crucial skills that positioned me to be career ready. Additionally, I:-Developed unique opportunities to gain student interest and involvement. -Creatively captured students' interest and maintained followers through remarkable giveaways. -Utilized trends and current platforms to give the university visibility to students, alumni and future students.

Kansas City, Missouri

As an Events and Marketing Intern at the Kansas City Area Development Council, my responsibilities included:-Assisting the events director with KCADC initiative events by planning, communicating and coordinating with vendors, as well as compiling materials, mailings and onsite event set-up and break-down. -Developed a weekly social media editorial calendar for all of the brand's platforms that showcased Kansas City as a top place to live and work. -Wrote blogs and press releases on development in the Kansas City region, industry trends and job creation.-Utilized a content management system to manage website updates.-Researched and recruited creators for the "America’s Creative Crossroads" campaign for regional, national and international success.

Bachelor’S Degree, Public Relations

Activities and Societies: Lambda Pi Eta National Communication Honor Society- Secretary CommCats-member (communication club) Advanced PR.

High School

Activities and Societies: DECA, National Honor Society, Yearbook Staff, Newspaper Staff, Girls Golf, Dance Team.