Lexi Steele Email & Phone Number

Denver, Colorado, United States

Broomfield, Co, Us

Englewood, Co, Us

Englewood, Co, Us

In this role, I create and implement yearly brand plans and 3-year strategies based in consumer and category insights for both of Sling TV’s core products - Sling TV (vMVPD) and Sling Freestream (FAST). I work cross-functionally with media partners, agency partners, and retention and go-to-market teams to execute marketing campaigns that drive both brand awareness and conversion goals across digital media and linear TV channels. Highlights: - Having spearheaded an extensive RFP to identity a new 5-year Big Idea and Agency of Record for the Sling TV business (October 2022-June 2023) - Led a brand architecture exploration upon the release of Sling’s newest product, Sling Freestream - Contributed to a brand/product positioning and visual identity refresh - Voted company-wide Most Valuable Player (June 2022) by peers and leadership

Englewood, Co, Us

After proving the value of cross-channel advertising to the business, I hired a direct report to lead operations and analytics while I focused on strategy and creative development. During this time, I was able to make drastic improvements to the program including securing guaranteed media buys with DISH media sales, acquiring co-marketing funds from programming partners to cover creative costs, and implementing quantitative research studies to optimize video creatives based on consumer insights.

Englewood, Co, Us

As the first person hired for this new role at the company, I was tasked with standing up a brand new marketing channel — cross-channel ads. I served custom video ads to current Sling TV subscribers that drove content engagement and monetization business goals. My role included onboarding and managing a new creative agency partner, and executing campaigns holistically including strategic planning,briefing, creative development, audience segmentation, trafficking, testing, and reporting. After 1 year in the role, I was able to prove out the value of the marketing channel with an overall 2.34 ROMI, and incremental lift in both customer retention (20.5K customers saved) and upsell (1.2K customers upsold).Highlight: Voted the Marketing department's Most Valuable Player in April 2021 by peers and leadership

New York, New York , Us

At Viacom (now Paramount), I developed, pitched, and executed mutually beneficial co-marketing campaigns in partnership with various cable, satellite, OTT, and subscription VOD partners that leveraged IP across all Viacom brands. I also served as the Nickelodeon brand liaison, maintaining the brand’s message, image, and strategy in the execution of all distributor marketing campaigns and marketing materials. Highlight: having had the opportunity to work on SpongeBob’s 20th Anniversary campaign.

New York City, Ny, Us

In this role, I maintained and monitored Golf Channel, NBCSN, and NBC Sports linear television media deals, managing ad inventory for major clients like Geico, CaptialOne, and Subway. I coordinated with media agencies and internal pricing, planning and advertising operations teams to ensure proper maintenance of advertiser schedules & budgets.Highlight: One of the five top-performing ASRs selected to manage multi-million dollar linear TV media deals during 2018 PyeongChang Olympics

New York City, Ny, Us

Columbia, Charlotte, Charleston, Orlando And Washington, D.C., Us