Lexi Tollefsen

Lexi Tollefsen Email and Phone Number

Global Brand Director at Grailed @ Grailed
Lexi Tollefsen's Location
New York, New York, United States, United States
Lexi Tollefsen's Contact Details

Lexi Tollefsen work email

Lexi Tollefsen personal email

n/a

Lexi Tollefsen phone numbers

About Lexi Tollefsen

www.lexi-tollefsen.com | Experienced brand marketer and creative/content strategist focused on building innovative, culture-defining brands at key inflection points. I am passionate about crafting a brand's identity, promoting operational excellence and fostering teams that feel energized by their work.

Lexi Tollefsen's Current Company Details
Grailed

Grailed

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Global Brand Director at Grailed
Lexi Tollefsen Work Experience Details
  • Grailed
    Global Brand Director
    Grailed Mar 2024 - Present
    New York, Ny, Us
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  • Grailed
    Director Of Brand Marketing
    Grailed Apr 2022 - Mar 2024
    New York, Ny, Us
    Lead an incredible team across social, campaigns, partnerships, influencer, PR, events and digital/print editorial. Launched Grailed’s first national brand awareness campaign expanding into the womenswear space. Campaign spanned out of home advertising, social, influencer, PR and paid media content. Led the brand during the acquisition by GOAT Group in 2022.
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  • Grailed
    Brand Manager
    Grailed Mar 2020 - Mar 2022
    New York, Ny, Us
    Led brand campaigns and partnerships, featuring top-tier brands (e.g. Slam Jam) and talent (Jaden Smith, Jerry Lorenzo, Tommy Ton, Greg Lauren, Pusha T & more).
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  • Comme Si
    Brand Advisor
    Comme Si Feb 2020 - Present
    New York, Ny, Us
    Marketing, brand, growth and creative advisory for luxury accessories brand made in Italy. Work spans campaign strategy, messaging and product naming, content strategy, editorial and print and more.
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  • Pattern
    Senior Marketing Manager
    Pattern Jun 2019 - Mar 2020
    New York, Ny, Us
    Led the GTM marketing strategy for the first brand in the Pattern D2C home goods portfolio across OOH, social, influencer, PR and IRL events.
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  • Rent The Runway
    Brand Marketing Manager
    Rent The Runway Aug 2018 - May 2019
    Brooklyn, New York, Us
    Led a creative and strategic team across social, content and campaigns during RTR's $1B valuation. Launched campaigns for key strategic B2B partnerships with WeWork and Goldman Sachs, RTR retail expansion and more.
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  • Rent The Runway
    Product Marketing Manager
    Rent The Runway Mar 2017 - Jul 2018
    Brooklyn, New York, Us
    Spearheaded rebrand of RTR’s premium subscription, spanning positioning, brand voice and art direction. Led GTM strategy for product expansion initiates and feature launches, such as RTR's maternity subscription, the brand's first subscription referral program and more.
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  • Rent The Runway
    Content Strategist
    Rent The Runway Jun 2016 - Mar 2017
    Brooklyn, New York, Us
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  • The Huffington Post
    Branded Content Strategist
    The Huffington Post May 2016 - Jul 2016
    New York City, Ny, Us
    Brought to life large-scale content sponsorships for brands such as San Pellegrino, Ebay, SK-II and Disney. Served as editorial lead alongside product team to launch first-ever Amazon feature integration into the HuffPost CMS.
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  • The Huffington Post
    Editorial Fellow
    The Huffington Post Jul 2015 - Apr 2016
    New York City, Ny, Us
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  • Johnson & Johnson
    Marketing & Brand Management Intern
    Johnson & Johnson Jan 2014 - Aug 2014
    New Brunswick, Nj, Us
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  • Christie'S
    Business Development Externship
    Christie'S Feb 2012 - Feb 2012
    London, England, Gb
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Lexi Tollefsen Skills

Marketing Strategy Brand Management Content Strategy Creative Direction Digital Media Chinese Fashion Journalism Lifestyle Project Management Consumer Insight Vocal Jazz

Lexi Tollefsen Education Details

  • Princeton University
    Princeton University
    Minor In East Asian Studies With China Emphasis
  • University Of The Arts London
    University Of The Arts London
    Fashion & Sustainability

Frequently Asked Questions about Lexi Tollefsen

What company does Lexi Tollefsen work for?

Lexi Tollefsen works for Grailed

What is Lexi Tollefsen's role at the current company?

Lexi Tollefsen's current role is Global Brand Director at Grailed.

What is Lexi Tollefsen's email address?

Lexi Tollefsen's email address is le****@****led.com

What is Lexi Tollefsen's direct phone number?

Lexi Tollefsen's direct phone number is +191843*****

What schools did Lexi Tollefsen attend?

Lexi Tollefsen attended Princeton University, University Of The Arts London.

What skills is Lexi Tollefsen known for?

Lexi Tollefsen has skills like Marketing Strategy, Brand Management, Content Strategy, Creative Direction, Digital Media, Chinese, Fashion, Journalism, Lifestyle, Project Management, Consumer Insight, Vocal Jazz.

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