Leonid Polyakov Email and Phone Number
I lift the sales and create recognizable brands.Unique marketing solutions for FMCG, B2C, B2B, B2G and retail.Extensive experience developing brands, beginning from positioning and strategy - to plan marketing, budgeting, strategic communications, visual image and retail support.
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Head Of Pr And Advertising DivisionЭлком-ЭлектроMoscow, Ru -
Head Of Pr & Advertising DivisionЭлком-Электро Sep 2018 - PresentМосква, Россия1. Reputation management;2. MICE & events;3. Website rebuild (300.000+ SKU);4. Creative (POS, gifts, video production);5. Digital communications (e-mail marketing, SMM). -
Digital Communications Department DirectorAccord Post Aug 2017 - Aug 2018Москва, Россия1. Direction and development of digital marketing services for clients:- Digital products creation;- Partnership research;- Leading the team of developers;- Pre-sale and budgeting;- Project management.2. Total marketing direction:- Branding;- Digital: targeted advert, SEO, SEM;- MICE and event marketing;- PR and SMM. -
Creative DirectorSkincare Innovations B.V. Jun 2016 - Dec 2016Москва, РоссияAdaptation of B2B products to world retail trading and development of creative solutions for new products and brands. The work was related to the formation of a culture of consumption of a new type of dermatological products (protective creams).It was done:1. Developed a competitive analysis;2. Defined the target audience, markets and distribution channels;3. Developed a product positioning strategy;4. Naming;5. Pricing;6. Restyling of packaging for retail stores;7. Design of promotional equipment;8. Plan and events of promotional events (digital, trade-marketing, cross-promo, co-branding);9. Organized support of products in social networks and the Internet;10. Ensure the promotion of products in profile and non-profile exhibitions;11. Vendors search and work with them (freelancers and marketing agencies).In addition to the upper:1. Manned the marketing department by missing specialists and planned their employment for a year;2. Developed the design of new devices (industrial design);3. Participated in making of a favorable image of the Skincare Innovations brand, as good employer and manufacturer of innovative products by international quality level standarts. -
Marketing DirectorNeologika Branding Agency 2012 - Jun 2016Москва, РоссияDirection customer projects at all stages of the following areas:1) Situational analysis of system and structure of sales, marketing mix;2) Development of strategic decisions to improve the profitability of enterprises;3) Preparation of marketing plan (branding, advertising, online) and a media plan + budgeting;4) Development of sales standards and sales scripts;5) Development and positioning correction;6) Brand communications;7) Corporate branding (standardization / correction of corporate identity);8) Retail-branding (clearance sales areas, stocks, POS, loyalty programs);9) FMCG (concepts, communications and design);10) Createing a web sites (prototyping, design, development, content and launch);11) Internet Marketing (creation, launching and monitoring promotional campaigns);12) Implementation of tasks by design (architecture) and construction of retail outlets;13) Law support for trademarks. -
Head Of Internet ProjectsBrandexpert Ostrov Svobody Dec 2006 - May 2012Москва, РоссияImplementation of internal web projects of branding agency:1. Creation, promotion and development of the profile of the portal for designers.2. Develop and launch their own agency projects.3. SEO: setting goals and keeping optimizer and copywriters.Management and implementation of client web projects:1. Briefing and prototyping;2. Writing a specification for the creation of sites;3. Development, debug and launch sites with team of designers, copywriters and developers$4. Quality control and timing control;5. Presentation of projects to clients and customer training.
Leonid Polyakov Skills
Leonid Polyakov Education Details
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Institute Of World Economics And Business, Branch Of People Friendship University Of RussiaMarketing And Sales Direction -
Авторское Право И Смежные Права
Frequently Asked Questions about Leonid Polyakov
What company does Leonid Polyakov work for?
Leonid Polyakov works for Элком-Электро
What is Leonid Polyakov's role at the current company?
Leonid Polyakov's current role is Head of PR and advertising division.
What schools did Leonid Polyakov attend?
Leonid Polyakov attended Institute Of World Economics And Business, Branch Of People Friendship University Of Russia, Российский Государственный Институт Интеллектуальной Собственности / Russian State Institute Of Intellectual Property.
What skills is Leonid Polyakov known for?
Leonid Polyakov has skills like Branding And Identity, Graphic Design, Art Direction, Website Development, Marketing, Creative Services, Trademarks, Корпоративный Брендинг, Архитектура Бренда, Проведение Тренингов, Маркетинговые Коммуникации, Развитие Бренда.
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