Lex Reed Email and Phone Number

Serve on the agile scrum leadership team of four with CTO, product owner, and lead engineer; co-lead discovery process for new features for web-based SAAS product for healthcare case management. Coordinate research activities and lead design sprints to uncover product solutions for state agencies and programs across the US. Expedited developer/coding process and eliminated design inconsistencies by creating the company’s first-ever style guide, asset component library, and new design process in Jira; established consistency across the website’s internal components by designing dedicated Figma prototypes; granted access to stakeholders and successfully unified process for coding design and quality assurance. Produce wireframes, prototypes, and final designs in Figma and groom user story tickets in Jira for handoff to developers. Lead continuous improvement initiatives on features, collaborating with users and developers weekly to refine products. Conduct user feedback research sessions; design research questions and screen for ideal users to interview; conduct usability tests to understand individual product use; create user journey map to visualize pain points and desired improvements. Reduced report generation process from 15 hours per week to mere seconds by designing a bespoke dashboard feature for new clients that provides instant metrics snapshots, eliminating the need to generate reports. Radically improved workflow for healthcare clients by designing a bespoke service log experience that optimizes the tracking and visualizing of hundreds of patients’ service hours while improving communication between healthcare providers and patients’ guardians.

Spearheaded UX design and transition to web cloud for the company’s highest-grossing product, a legacy SaaS records management tool law firms use worldwide. Designed concepts to improve the product, identified pain points in user flow, and utilized the existing design system to ensure consistency. Collaborated with the research team to determine test questions and build prototypes for testing innovative designs. Worked closely with product owner and product manager; collaborated with UX researcher to run prototype tests and solicit feedback; partnered with developer team in Ireland to implement product updates. Updated action bar design, enabling clients to manage the record destruction process digitally; redesigned legal record review and destruction workflow, completing ten years of backlogged data entry in six months and saving one year of manhours. Enabled real-time processing and digitization of incoming records and reduced existing records' backlog. Utilized and maintained style guide for records manager product to unify the style guides across iManage’s suite of products; collaborated with all nine UX groups across products to synthesize and align individual style guides across a suite of products. Facilitated PO’s vision and quarterly goals for records manager product by presenting to director-level law firm leadership, determining research and design timelines, and delivering completed designs to developers in Ireland. Founded company’s first Employee Resource Group; utilized design thinking workshop practices to lead volunteers in chartering the group’s mission, vision, and values and led the group to achieve established objectives, focusing on diversity, equality, and inclusion.

As a freelance UX Designer, I provided full digital product creation and consulting support, from small projects like UI asset design to larger projects like heuristic evaluations and category taxonomy creation.Successfully increased conversion across client’s portfolio of brands by leading e-commerce and taxonomy project for this national e-learning organization. Served as a consultant with a three-month contract hired to conduct a heuristic evaluation of the company’s existing e-commerce website to determine the probable cause of sales drop after the merger of two different brands’ shopping sites in their portfolio. Developed and conducted research activities, including user interviews and Google Analytics research; identified that users did not understand products offered on the website; presented internal leadership teams with the root cause of e-commerce issues. Created new product page component designs with a focus on category taxonomy. Crafted training materials for the product team outlining best practices for e-commerce category taxonomy and site architecture based on consumer expectations to improve the user navigation experience in order to boost sales.

Taking lead on the homepage redesign; advocating the customer's perspective to win the buy-in of the CMO, allowing us to make important changes just in time for our first big media campaign.

As a consultant to CNH Industrial I quickly learned the complex international standards for Tractor and Sugar Cane Harvester touch interface controls in order to communicate designs to developers in Italy and customer insights to product leaders on site.

An internship with a startup for social impact; taking a digital product from discovery and design thinking phases through prototype and longitudinal testing.

First team member to present changes to our productivity metrics that were driven by data I collected on myself and friends willing to participate. It helped focus our work on solving underlying problems rather than symptoms.