- Conducted market research to gain consumer insight, analyze trends and competitor activities, in order to effectively position the shoe line- Developed the shoe concept of the company and worked with a team in fine-tuning the brand positioning and designs for the product- Sourced and worked closely with suppliers and manufacturers during the product development and design process to ensure excellent product quality- Set-up, monitored and managed the online presence of the brand, as well on-ground efforts (e.g. bazaars, photoshoots)- Meticulously prepared team schedules, financial reports and inventory reports to ensure that all deliverables are completed within the agreed timelines- Increased sales by 40% in three years

- Analyzed operational procedures of the Security Services and Trust department and developed a streamlined process to improve management of employee work hours- Assisted in processing bank transactions- Efficiently performed clerical duties such as mailing, filing, and processing forms

- Coordinated with concert equipment suppliers for mall events- Participated in the marketing plan for a new mall launch by creating and analyzing a survey on customer behavior and store preferences