Lexie Li Email & Phone Number

Carpinteria, CA, US

New York City Metropolitan Area

• Managing curriculum updates across Articulate Rise, Canvas, Google Slides, and in-house CMS, enhancing instructional quality for a professional development program at eight U.S. universities
• Leading learner and stakeholder analyses via focus groups and surveys, collaborating with course designers, instructors, and operation teams to identify learning and program delivery gaps to implement data-driven.

New York City Metropolitan Area

- Developing, executing, and continuously refining an educational-focused media strategy across the web, social media, and newsletters for one of the leading U.S. academic education journals published by Teachers College, Columbia University- Designing and producing a wide range of print and digital communication materials, including social media posts.

New York City Metropolitan Area

Collaboratively developed instructional content and game mechanics for an educational board game focusing on Asian American and Pacific Islanders (AAPI) history and culture, integrating instructional theories to create an engaging gamified learning experience

New York City Metropolitan Area

- Collaborated with faculty to design and deliver a design thinking and research seminar, engaging 140+ students by developing prototypes, storyboards, and multimedia materials for learning activities and facilitating 8 sessions throughout the semester- Coordinated, filmed, and edited three 20-minute informational videos for internal publicity on faculty.

New York City Metropolitan Area

- Liaised with senior leadership and training specialists to develop and implement a 10-session online training program for 60+ security officers via Microsoft Teams and the UNDSS learning management system (LMS), ensuring global adoption of the department’s new strategic initiative across 131 countries- Initiated the integration of diverse learning.

New York City Metropolitan Area

- Led the development and implementation of internal (intranets, SharePoint, information sessions) and external (public websites and social media) communication strategies, markedly contributing to the responsible integration of AI for creative development, workflow optimization, and information security management - Produced multimedia content to.

New York City Metropolitan Area

- Designed, improved, and implemented a 10-session introductory coding class for 30+ middle school girls from underprivileged backgrounds across three schools in New Jersey, substantially improving their confidence in STEM subjects as per comparative assessment surveys before and after the program- Converted 15 hours of curriculum into a virtual format via.

Shenzhen, Guangdong, China

- Produced and edited videos and rich media articles to raise public awareness of accessibility difficulties for visually impaired communities on major Chinese media platforms such as WeChat, Bilibili, and Weibo

Tianjin, China

• Led development and execution of a cross-platform digital marketing strategy across WeChat, Weibo, and major financial news platforms, boosting brand visibility and engaging customers for future user conversion and.
• Designed user-centric UI/UX solutions for the company's website and app informed by user surveys and interviews, leading to a user base increase of 5,000+ post-launch after implementing the features in collaboration.
• Spearheaded the creation and growth of FUWU's TikTok presence, achieving a 3,000+ follower gain in the first month
• Scripted, shot, and produced 12 explanatory videos on finance and economic topics, simplifying concepts through engaging storytelling and visuals, achieving 8,000 views

Guangzhou, Guangdong, China

- Led customer research, competitor analysis, new media planning, event organization, and public relations coordination, targeting China’s upper class through communication strategies on social channels- Created promotion content including short videos and rich-text web articles across major social and digital channels such as WeChat, Weibo and Toutiao

Master Of Arts - Ma, Educational/Instructional Technology

Bachelor Of Management, International Business/Trade/Commerce

Bachelor Of Art, German Studies

Non-Degree, New Media And Digital Media

Non-Degree, German Language And Culture

High School Diploma