Een HR-tech SaaS oplossing met talentgerichte kijk op Performance; erop vertrouwen dat medewerkers willen groeien. Erin geloven dat persoonlijke ontwikkeling voldoening geeft. Mensen inspireren en uitdagen het beste uit zichzelf te halen. En medewerkers de regie geven om zelf hun bijdrage en groei vorm te geven.

➤ Developed and executed comprehensive go-to-market strategies for email security solutions, with a strong emphasis on DMARC, DKIM, and SPF protocols.➤ Collaborate with product management to define and refine the product roadmap based on market needs and competitive analysis in the email security space.➤ Conduct market research and analysis to identify customer pain points, industry trends, and competitive landscape in email security.➤ Translate technical features and capabilities of email security solutions into compelling value propositions and messaging for different customer segments.➤ Create and deliver impactful product presentations, sales enablement materials, and collateral to support the sales team in effectively promoting email security offerings.➤ Partner with demand generation teams to develop targeted marketing campaigns, webinars, and events to generate awareness, drive demand, and capture leads for email security solutions.➤ Work closely with the content marketing team to produce high-quality thought leadership content, including white papers, case studies, blog posts, and videos, to educate the market on the importance of email security and establish the company as a trusted authority.➤ Collaborate with cross-functional teams, including engineering, sales, and customer success, to gather customer feedback and insights, and leverage them to refine product positioning and roadmap.➤ Subject matter expert on email security, staying up-to-date with the latest industry trends, regulations, and best practices, and effectively communicate this knowledge internally and externally.➤ Monitor and analyze market trends, competitive activities, and customer feedback to identify opportunities for product differentiation and improvements.➤ Measure and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns, product launches, and overall email security market penetration.

As one of the first employees, I played a significant role in the startup.➤ Monitor and report on key performance metrics, such as user acquisition, conversion rates, engagement, and retention, to track the success of product-led growth initiatives.➤ Develop and execute retention strategies to drive customer loyalty, reduce churn, and increase customer lifetime value.➤ Contribute to product positioning, messaging, and go-to-market strategies to ensure successful product launches and drive market adoption.➤ Develop and execute product-led growth marketing strategies to drive user acquisition, activation, and expansion, with a strong focus on product management principles.➤ Collaborate with product management and engineering teams to define and refine product roadmaps, prioritize feature development, and ensure seamless user experiences.➤ Conduct user research, analyze user behavior, and apply UX/UI best practices to create intuitive interfaces that optimize user engagement and satisfaction.➤ Implement data-driven CRO strategies to optimize conversion rates and maximize user value at each stage of the user journey.➤ Collaborate with cross-functional teams, including design, engineering, marketing, and customer success, to ensure consistent alignment and execution of product and marketing initiatives.➤ Analyze market trends, competitive landscape, and user feedback to inform product decisions and identify opportunities for innovation and differentiation.➤ Conduct A/B testing and data analysis to drive continuous optimization of product features, user experiences, and marketing campaigns.➤ Collaborate with customer success teams to understand customer needs, address pain points, and drive customer satisfaction through product enhancements.

Unlocking travel wisdom - We are travellers who helped a lot of our friends to help them discover great places around the world. This got us thinking, why don't we connect the world to help each other finding the best gems out there? Yes, there’s loads of information available, but it’s scattered everywhere and it's anonymous. TripGems launched in June 2013 and is based in Amsterdam, the Netherlands. Our mission is simple: make the hidden travel gems in the world more accessible, with a little help of our friends. And friends are quickly made on the road.What is the first thing you do when you start planning for a trip? Collect information. TripGems.com brings this collective travel wisdom together. It allows you to find out how much you have seen of the world, build your own travel timeline, interact with your friends, and get deals on your next destination! Featured on:• Web Summit 2013 ALPHA Program• Skift.com• Los Angeles Times• Accenture Innovation Award 2013https://www.frankwatching.com/nieuws/tripgems/https://skift.com/2013/09/30/five-travel-startups-tap-data-to-create-seamless-planning-and-booking-services/#4https://www.news.com.au/travel/travel-advice/travel-tools-to-help-you-find-hidden-gems/news-storyhttps://www.tnooz.com/article/startup-pitch-tripgems-2/✔ Rapid prototyping for MVP's✔ CRO / A/B testing - conversion king - (Visual Website Optimizer, Optimizly, Hotjar and Google Analytics)✔ UX / GUI design (Photoshop, Illustrator, InDesign)✔ SEO specialist (Semrush, ahrefs, Sreamingfrog, MOZ, Google Analytics)

eFuture (founders of VakantieVeilingen.nl) a former incubator for start-ups & scale-ups in the Netherlands. In my role, I was responsible for growth.Customer portfolio:Email Service Provider e-ngine, Happybee - LoisirsEncheres.com - VideovanSint - Wikimia - Voordeelvanger - Lokalinc - Jiggy - Dealdigger - Santavideo - Mysteryland - CLUSE - JAAP - Groupdeal - Hyves Games - Speurders - Watch2day - Vouchervandaag - De Club van Sinterklaas - Citytijger - Goossens wonen en slapen ➤ Apply UX/UI engineering expertise to design and develop intuitive user interfaces that optimize user engagement and satisfaction.➤ Develop and execute comprehensive product-led growth marketing strategies to drive user acquisition, activation, and expansion, leveraging product marketing principles.➤ Develop and execute retention strategies to drive customer loyalty, reduce churn, and increase customer lifetime value.➤ Collaborate with cross-functional teams, including product management, engineering, and design, to define and refine product roadmaps, prioritize feature development, and ensure seamless user experiences.➤ Implement data-driven Conversion Rate Optimization (CRO) strategies to optimize key conversion metrics and maximize user value at each stage of the user journey.➤ Align product and marketing initiatives to maximize business impact and ensure consistent messaging across all touchpoints.➤ Conduct user research, analyze user behavior, and leverage UX/UI best practices to enhance user experiences and drive customer satisfaction.➤ Monitor and analyze key performance metrics, such as user acquisition, conversion rates, engagement, and retention, to track the success of product-led growth initiatives.➤ Conduct A/B testing and data analysis to drive continuous optimization of product features, user experiences, and marketing campaigns.

Happybee - LoisirsEncheres.com - VideovanSint - Wikimia - Voordeelvanger - Jiggy - Dealdigger - Santavideo - Groupdeal - Hyves Games - Speurders - Watch2day - Vouchervandaag - De Club van Sinterklaas - Citytijger - Goossens wonen en slapen - Vakantieveilingen - AJAX en vele e-mail gathering campagne's

🚀 Significant Contribution to the Launch of Vakantieveilingen.nl 🚀=💡 How I Added Value:🎨 UX/GUI Design & Wireframing: As one of the initial team members, I was responsible for developing the foundational user experience and interface of the platform. My strategic wireframes and interactive user flows laid the groundwork for an intuitive and user-friendly online auction environment.📧 E-mail Marketing: From the outset, I established the email marketing strategy, creating engaging HTML/CSS email templates to drive customer engagement and conversions.🚀 Viral Campaigns & Content Marketing: I played a key role in conceiving and managing the very first viral campaigns, quickly establishing the brand in the market and reaching a wide audience. Additionally, I developed content marketing strategies to create valuable and relevant content, strengthening the brand image.📈 Online Lead & Branding Campaigns: As an art director for digital marketing campaigns, I set up and managed several online lead and branding campaigns during the initial phase. These campaigns contributed to customer acquisition and establishing a strong industry presence.💼 Team Leader & Mentor: Throughout the startup phase, I took on a leadership role, directing and guiding a team of interns. I developed their talents and contributed to our team's growth.Emesa is the leading e-commerce company that enables consumers to search, compare and book good travel & leisure packages e.g. holidays, day trips, concerts, musicals and beauty and wellness. Emesa operates 5 destination sites in the online travel & leisure market VakantieVeilingen.nl®, ActievandeDag.nl, ActievandeDag.be, InpakkenenWegwezen.nl, Aladoo.deweekly reaches over 5 million inhabitants of the Netherlands, who have subscribed to the e-mail newsletters. The websites of Emesa have more than 95 million visitors per year.