Lex Taylor Wan, M.S. Email & Phone Number

Boston, Ma, Us

Seattle, Washington, Us

Leading global creative and brand strategy and creation, defining positioning, voice, messaging, and consistency for this SaaS organization- Managing and hiring a team of creatives including design, video, copy, and social- Simultaneously managing, writing, and designing for a variety of pipeline generating campaigns — resulting in millions of dollars in pipeline generated- Executive producer of video efforts, resulting in more than 1,000,000 views and increased engagement- Established the Outreach Insights Group, creating powerful marketing content inspired by proprietary data and market research — more than doubling conversion rates - Increased social SOF by 794% against competitors with 246% more engagement- Event creative, including Sales Kickoff and Unleash (our proprietary conference), along with external conferences

Boston, Massachusetts, Us

Led international marketing content strategy and creation, specializing in turning proprietary SaaS data into marketing stories - Managed, hired, and led the creative content team of writers and designers - Creating content based on RepTrak's proprietary data, generating $53.5M of marketing sourced pipeline in 2022- Generated 30% increase in leads YoY, while nurturing through funnel- Doubled organic search traffic YoY- Boosted web users by 15% YoY, with a 14% increase in new users

Boston, Massachusetts, Us

- Sourced $44.5M worth of pipeline in a single year- Generated 42% increase in leads YoY- Increased web traffic 114%, with 112% increase in web users- Increased conversions 317%

Boston, Massachusetts, Us

Oversaw all marketing strategy, operations, and budget on an international basis • Generated all content including blogs, web content, social media posts, video content, lead generating pieces, etc. • Coordinated all agency relationships and communications• Launched entirely new website, increasing SEO traffic by 17% and doubling average amount of time spent on the site• Managed all social channels, doubling social traffic to the blog• Created all email campaigns, tripling open rates and increasing email traffic to blog seven-fold• Organized conference and event management, communicating with vendors and preparing teams and materials worldwide• Created customer communications and onboarding materials

Business Psychology Specialist providing dynamic and reliable information to your audience, keeping them engaged and intrigued. Specializing in: Web Content (including blog entries, web pages, biographies, etc)NewslettersPress ReleasesSocial Media PostsWhite PapersResearchEmail CampaignsCorresponding Hashtags

Boston, Massachusetts, Us

Writing, editing, and managing content assets to support the Global Sales Marketing team

London, London, Gb

Via staffing firm Creative Circle, served as a temporary employee for the Arup Boston office• Assisted with marketing and communications materials• Coordinated and wrote RFPs and other proposals, includingdesign elements

Orange, Ca, Us

Served as the Content Leader for Corporate Headquarters, guiding all internal and externalcontent through conception, strategy, creation, design, and distribution.• Created and executed monthly and annual marketing strategies and contentinitiatives for overall organization, including six business lines• Produced all written marketing materials for all internal and external communicationpieceso Including: email marketing pieces, eBooks, White Papers, newsletters, articles,blog posts, social media posts, press releases, infographics, videos, and moreo Managed and maintained content distributiono Generated content for an audience of over 20,000 business customerso Recognized and featured by major organizations and publicationsincluding the OC Register, AFWA, FEI, ASA, and more.• Managed and submitted all awards and considerations, winning more than 15national and local recognitions within a single year.

Santa Ana, Ca, Us

Assisted with research coordination and brainstorming, understanding and utilizing qualitative and quantitative research in a cultural context.

Orange, Ca, Us

Researched, designed, conducted, & analyzed personal research experiment

Performing research for motivational speaker Nancy Solari for her speaking engagements and workshops, and assisting with the production of her radio show.

Master Of Science In Applied Psychology, Consumer Psychology

Psychology, Leadership And Organizational Studies