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Lexy Khoo personal email
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Lexy Khoo is a COO at The Mantis Group. She possess expertise in media planning, digital strategy, marketing communications, media buying, integrated marketing and 18 more skills. She is proficient in Cantonese, Chinese and Malay. Colleagues describe her as "Lexy is a detailed planner who puts in the effort to make a great plan come to life. She is thorough in her understanding of the media she plans and books for her Clients. It was great working with her on cinema campaigns!" and "Lexy is a fantastic media professional. Driven, smart, committed and experienced in brand and retail media strategy, planning and implementation, Lexy is an excellent person to have on the team. Lexy was my go-to media person and was terrific to work with!"
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CooThe Mantis GroupToronto, On, Ca
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Operations LeadThe Mantis Group Jul 2023 - PresentToronto, Ontario, Canada
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ConsultantSelf-Employed Apr 2022 - Present
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Chief Of StaffSwitch Health Dec 2021 - May 2022Toronto, Ontario, CanadaAmidst the challenges of the pandemic, I took on the pivotal role of assisting the CEO with vital projects, underlining our commitment to global health:Import Operations: Spearheaded the intricate process of importing COVID-19 test kits from South Korea, ensuring timely availability and adherence to international standards.Test Processing: Led a dedicated team responsible for the meticulous documentation and processing of test results, upholding the highest standards of accuracy and reliability.Business & Product Development: Played a role in strategizing and evolving our product offerings and business avenues. -
Director, Office Of The CeoSwitch Health Mar 2021 - Dec 2021Toronto, Ontario, Canada
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Media DirectorCossette Media Oct 2018 - Mar 2021crafted to cater to the Toyota Canada Dealers Association. Beyond assembling a capable team and refining operational protocols, I steered our client into the future of data strategy. Under my leadership, we collaborated to establish a data clean room using Google Ads Data Hub. But this innovation was more than just technological—it was a mindset. Urging our client to make informed, data-driven decisions. With the granular analytics and precise attribution capabilities of ADH, our campaigns were elevated, delivering clear and measurable outcomes. My role was not just about guidance but also about vision—ensuring we remained at the forefront of the industry and unyieldingly committed to our client's strategic goals. -
Media ManagerCossette Media Jun 2017 - Oct 2018Toronto, Canada Area
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Media SupervisorCossette Media May 2016 - May 2017Toronto, Ontario, Canada
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Senior Media PlannerCossette Media Apr 2015 - May 201632 Atlantic Avenue, TorontoI was entrusted with the oversight of key accounts, including the Egg Farmers of Canada, PokerStars, and General Mills. To enhance our operational efficacy and promote transparency, I pioneered the adoption of a standardized digital report template. Subsequent to this, a meticulous post-campaign digital report was compiled, providing critical insights that defined our strategic approach for the subsequent year. In an ever-evolving digital milieu, I was tasked with ensuring our clientele remained well-informed and abreast of digital channel developments. A particular focus was placed on refining our billing processes, ensuring utmost accuracy in client invoicing. Further, under my guidance, planners were directed to ensure that their media recommendations were in strict alignment with the presiding media strategy, and I undertook the responsibility of educating them in diverse operational areas, from research methodologies to digital reporting conventions.
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Channel ManagerMaxus Oct 2013 - Apr 2015Toronto, Canada AreaLed multi-channel campaigns for Bank of Montreal's Personal and Commercial Banking segments, introduced efficiency-boosting digital dashboards, achieved significant market savings for key campaigns, oversaw financials, contributed to media dollar forecasting, and mentored planners on a range of tools and strategies -
Senior AssociateExcelerator Media Nov 2011 - May 2013Toronto, Canada AreaLed the Mazda 6 launch campaign achieving substantial media cost savings, cultivated insights from regional dealers to refine advertising, strategized and assessed digital campaigns for Mazda 6 and dealers, developed tracking tools for brand metrics, and reported on media effectiveness to Mazda Canada's leadership while ensuring financial accuracy and mentorship of media associates -
Media AssociateExcelerator Media Nov 2009 - Nov 2011Toronto, Canada Area
Lexy Khoo Skills
Lexy Khoo Education Details
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Communication Design -
Advertising Management
Frequently Asked Questions about Lexy Khoo
What company does Lexy Khoo work for?
Lexy Khoo works for The Mantis Group
What is Lexy Khoo's role at the current company?
Lexy Khoo's current role is COO.
What is Lexy Khoo's email address?
Lexy Khoo's email address is le****@****dia.com
What is Lexy Khoo's direct phone number?
Lexy Khoo's direct phone number is +164730*****
What schools did Lexy Khoo attend?
Lexy Khoo attended Swinburne University Of Technology, Sheridan College.
What skills is Lexy Khoo known for?
Lexy Khoo has skills like Media Planning, Digital Strategy, Marketing Communications, Media Buying, Integrated Marketing, Online Advertising, Social Media Marketing, Online Marketing, Digital Media, Comscore, Mobile Marketing, Digital Marketing.
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