Graduate Professor Of Luxury
Current
New York, Ny, Us
The SKEMA GLM (Global Luxury Management) and NYU Luxury Marketing program stands as the epitome of luxury education, unrivaled in its mission to inspire and elevate the next generation of luxury leaders. In partnership with New York University and SKEMA Business School in Paris, the prestigious marketing program offers an exclusive and unparalleled opportunity for an intimate exploration of the American luxury market and its future.Every year, more than fifty rising luxury leaders from Paris, representing esteemed brands across diverse industries, embark on a multi-week journey of specialized graduate programming in the vibrant setting of New York City. Here, they immerse themselves in the intricate tapestry of the American luxury landscape, uncovering its unique dynamics, brands, opportunities, and innovations. Leyda Hernandez, acclaimed luxury entrepreneur, and professor, illuminates the extraordinary nuances of the American luxury consumer, the transformative power of storytelling, and the cutting-edge trends shaping the industry. This transformative experience features daily instructional sessions, illuminating interviews with top luxury CEOs, and private visits to companies excelling in meeting the needs of this diverse market.From classroom insights to real-world immersion, this program shapes visionaries ready to lead the industry into a new era of innovation and excellence.