As CMO at Integrail, I lead our marketing efforts with a focus on making Agentic AI accessible and impactful for our customers. My role includes shaping our go-to-market strategy, developing clear and meaningful messaging for both our company and product, and building a talented team to drive growth. My goal is to show businesses how AI Studio can change the way they work, helping them adopt AI-driven solutions that genuinely make a difference.Since joining Integrail, I’ve led the launch of our company and AI Studio, establishing a brand and messaging that resonates with our audience. We’ve doubled our user base month over month for eight consecutive months, with over 5,000 users signing up within our first two months. Along the way, I’ve built a dedicated marketing team and created a strong foundation for ongoing growth, positioning Integrail as a key player in the AI space.

Company & product messaging, sales enablement, content creation.

Lift-off Marketing is a boutique marketing firm with networks in North America, Europe and Asia. We have over 20 years’ experience in cloud computing, storage, AI and data management. We specialize in bringing new paradigms to market, community building, developing integrated go-to-market strategies and creating thought leadership. Our marketing services include strategic messaging, branding, marketing communications (PR/AR), events organization, channel marketing, demand generation, lead nurturing and campaign management. Our product marketing services include product strategy, category creation, roadmap development and content creation.

I joined Excelero as Vice President Marketing when the company was still in stealth mode. Four months later, we officially launched the company, with strong, measured visibility through press, analysts and bloggers. I manage all (product) marketing for the company, and have helped drive the company toward becoming the industry leader in Elastic NVMe Software-defined Storage. I have also had a strategic role in business development for technology alliances (NVIDIA, Mellanox, Micron, Lenovo) and helped secure the most recent round of funding.Key Achievements at ExceleroFacilitated consistent 50% growth QoQNamed Gartner Cool Vendor, 2x storage product of the year, and garnered ~10 other awardsGrew the demand generation database 5xDeveloped and presented monthly webinars with 300+ registrations and >50% attendance150+ Press/analyst briefingsDeveloped ~50 sales assets each year: data sheets, presentations, videos, blogs, etc.Ran all marketing efforts with the highest possible budget efficiency

Open19 was conceptualized in 2016 by LinkedIn and HPE to optimize data center and edge solutions, enabling efficiency and flexibility. LinkedIn and their partners decided to build and engage a community around the Open19 Concept to create a market shift: a collection of companies would collectively solve data center problems as if they were one mega data center. Today, the Open19 Foundation is a fast-growing community of companies from different parts of the data center and edge eco-system from components supplies through system suppliers and integrators to data center operators.I joined Open19 as and active marketing board advisor in the earliest days and helped grow the organization through 2019, when the foundation counted over 20 member companies and thousands of members. I helped with early messaging, the Open19 website, AR/PR efforts, community building and the two first Open19 summits (2018 & 2019).

I joined Scality as Vice President Product Marketing when the company was gearing up to cross the chasm. While at the company, we grew from 30 to 150+ employees. My team facilitated growth through strategic alliances (HPE, Dell, Cisco), developed an arsenal of marketing assets and sales tools, and built a rich ecosystem of ISVs whose products and services complemented Scality’s.Key Achievements at Scality:Grew marketing team from 2 to 15Onboarded more than 50 ISV partnersDoubled Alliances revenue YoYBuilt Customer Success program, boosting PR opportunities and mindshareShared organizing responsibility for 20+ trade shows / year

DDN recruited me based on my work evangelizing object storage. At DDN, I managed product marketing for its Web Object Scaler (WOS) product, and I helped DDN become a market leader in object storage. I executed the launch of WOS2, gave dozens of product presentations to customers and built a wide ecosystem of sales and ISV partners.Key achievement: the launch of WOS360My Responsibilities: Outbound marketing activities for WOSStrategy, messaging and positioning and developed marketing programs to drive demandEngaging with end users to understand their rapidly evolving needs for technologyDeveloping product strategy, positioning and messaging Sales enablement – communicating the value proposition of the products to the sales team and developing the sales tools Creating competitive intelligenceSpeaking at industry conferences and act as an evangelist for the technology

I helped bringing CloudCamp from the US and UK to Europe. I organized the first 10+ events in Europe and helped organizing or spoke at dozens of events worldwide.

I joined Amplidata as Director of Marketing as the company secured seed funding. I helped launch the company and develop the market for object storage - a new paradigm at the time. I educated customers and influencers on the benefits of object storage and established Amplidata as a leading innovator in the space. In 2012, I helped launch the company in the US.Key achievement: create the object storage category and establish Amplidata as an innovation leader in that new space.My responsibilitiesCorporate Marketing: Define strategy, messaging and visionAnalyst and Press Relations Demand GenerationEvent OrganizationProduct MessagingSales EnablementContent CreationCompetitive Intelligence Customer Success Marketing ISV Partners Ecosystem Building Strategic Alliances BD

Product Manager of the OVM Cloud Platform.My responsibilities: Cloud Evangelist & Community BuildingExpert in knowing customers, market, and competitionOwn product definition from vision, roadmap to detailed product requirementsDrive product strategyInfluence engineering teams to invest and iterate on the right product featuresRun effective beta programs and collect continuous customer feedbackMake business decisions to drive product adoptionPartner with sales and marketing to deliver high quality product collateral, and influence pricing, packaging and positioningPresent to customers and partners

At Sun, I joined the Product Management team to help build the Sun Cloud. I was the integration liaison with the Q-layer engineering team in Belgium. After we were acquired by Oracle, I joined the OVM Product Management team.Key achievement: do the first ever live demo of the Sun Cloud during the launch week at Cloud Expo PragueMy responsibilities:Cloud Evangelist & Community BuildingExpert in knowing customers, market, and competitionOwn product definition from vision, roadmap to detailed product requirementsDrive product strategyInfluence engineering teams to invest and iterate on the right product featuresRun effective beta programs and collect continuous customer feedbackMake business decisions to drive product adoptionPartner with sales and marketing to deliver high quality product collateral, and influence pricing, packaging and positioningPresent to customers and partners

I joined Q-layer as Marketing Manager when the company was still in stealth mode. I had an essential role in making the company an early Cloud Innovator which led to being acquired by Sun Microsystems. Key achievement: facilitate selling the company to Sun MicrosystemsMy responsibilities:Develop and execute a communications strategyManage the PR agency to reach and exceed their goalsBuild an influencer communityDraft PR collateral such as blog posts, press releasesWrite sales enablement assetsCreate sales presentationsMaintain the website and blogSource content for the company’s monthly newsletterCreate video scriptsEvents organizationDemand GenManage the CRM (Salesforce)Track and measure the success of demand efforts

I joined Esko as marketing manager for the EMEA and Latin American markets. I managed a marketing budget of 1.5M EURO.Key achievement: massively increase marketing effectiveness, which led to our team winning the 2006 marketing award.My responsibilities:Organize eventsattend trade showsPR and media buyingManage a team of 5 SDRs and 2 marketing managersWork closely with a huge sales team and enable the teams to overachieve

Datacenter Technologies was the first technology startup I joined. I reported to the CEO, helped build the company brand and messaging and became the liaison between the US and Belgian teams.Key achievement: facilitate selling the company to Veritas/SymantecMy responsibilities:Develop and execute a communications strategy Manage the PR agency to reach and exceed their goalsBuild an influencer communityDraft PR collateral such as blog posts, press releasesWrite sales enablement assets Create sales presentationsMaintain the website and blogSource content for the company’s monthly newsletterCreate video scriptsEvents organizationDemand GenManage the CRM (Salesforce)Track and measure the success of demand efforts

I joined Anubex as an Oracle DBA and Oracle Forms consultant. I touched a lot of parts of the business, including professional services, training and support. Most of my time I spent on external customer projects that would involve migrations from legacy - flat file - systems to Oracle databases. Key customers included Belgian Tax services (BBI), Corona Insurances, Air France and several smaller accountancy and lawyer practices.Key achievement: being in charge of several successful migration projects, from start to finish.My responsibilities: Be the focal technical point of contact at the customerMoving projects forward by eliminating any technical obstaclesTransform customer code Convert customer data structures and data to RDMBSDeploy applications to client systems, including release notes + test reportsDetect, analyze and report problems in testsSuggest product enhancements to the Anubex R&D department

I joined Tree/KSI with a group of 15, selected out of 1500 candidates to be trained in Oracle technologies in Cape Town and to become Oracle consultants. In just 3 months, we would be transformed from a group of ambitious young talent into a team of specialized Oracle professionals. My first assignment after our training was Oracle DBA at Anubex, who got in an agreement with Tree/KSI to hire me as a full-time employee.My responsibilities: Consult external and internal teams with any DBA and oracle Forms related questions.Design and implement Oracle DB and Forms solutions.Support and troubleshootingConsulting R&D team

I joined Victaulic as a Sales Development Representative. Key achievement: start up a new office in Spain (find and organize office space, train staff, start-up logistics).My responsibilities: Generate new customer appointments for the field sales team by means of proactive outbound prospecting via phone, email, and social networking.Work directly with marketing to discover opportunities from leads and set appointments from those leads.Provide high level introductions to prospects.Work closely with Account Executives and Regional Sales Managers to customize outreach efforts.Attend sales meetings, vendor training, and trade shows.Diligently log, track, and maintain outbound activity in CRM.