Leyi Chen Email & Phone Number

Beijing, China

Assist in the international sales of 4 Chinese films, from acquisition, festival registration, sales, to overseas marketingFilm Acquisition: Review 6 films and provide feedback. Dra overseas distribution proposals and contracts. Help modify 3 film and trailer translations. Organize and attend 5 meetings with producers.Festival and Industrial Research: Keep track on industry dynamics. Collect and visualize data on Box office from 10 countries and regions with Excel. Conduct comprehensive research on film festivals, and complete 6 festival pitches.International Sales: Coordinate email and zoom communication for international buyers. Help create price list for international sales. Collect data on overseas distribution of the film and provide timely feedback and strategy to the producer.Marketing Planning: Write newsle ers to international buyers and prepare overseas News Kit. Release content, interact with users, and plan activities on official social media accounts

Shenzhen, Guangdong, China

Participate in a cutting-edge AI visual arts public welfare project guided by renowned artist Shen ShaominContent Creation: Conduct 3 interviews with families who lost loved ones during COVID-19 and write detailed reportsMaterials Handling: Collect and document 3 stories and photographs of the deceased, ensuring sensitive and respectful handling of all materialsExhibition Preparation: Engage in the production of documentary films, review visual content for art exhibition with the team

Shenzhen, Guangdong, China

Participate in the talent management and organizational structure planning of one insurance company and two technology companiesMarket Research: Desk research on financial performance, organizational structure, and core competencies in the real estate industry. Analyze and compare 7 top companies and 5 thunderbolt companies, and obtain trend results with expert interviewsInternal Analysis: Conduct 20 employee interviews and wrote reports with insights into the culture, human resources, and organizational structureProject Support: Help collect and organize data from 9 international branches of a technology company for analysis with Excel. Visualize changes in organizational structure with PowerPoint Maker

Participate in the development of a sustainable value delivery strategy a leading kitchen appliance company.Desk Research: research and collect common methods of conveying sustainable values, including authoritative certification, self- constructed product sustainable evaluation system, and overall company certificationCompetitive analysis: Compile 13 competitors' evaluation indicators, including product self-inspection, product certification, corporate certification, etc., and form a classification summaryStrategy Delivery: Compile the industry application of each certification, built selection models, conducted feasibility analyses of enterprises, and proposed selection strategies

Industries and Market Research: Lead the team members to collect research data for macro-environment analysis, industry analysis and competitor analysis, summarized key success factors and industry trendsStrategy Planning: Put forward the strategic positioning of "Engage Youth Creation by Rewriting Chinese Stories", supported by the design from three directions: Product Design and Development, Customer Experience, and Sales Channels.

Propose the "Milky Way Project" to provide guidance for the rehabilitation of special children and practical training for college students in related specialtiesBusiness Model Construction: Built a supply and demand platform and business model, proposed marketing strategies, conducted financial analysis and risk control, and proposed key practice time pointsEntrepreneurial Spirit: Wrote a 12-page business plan. Gained an In-depth understanding of the rehabilitation and education industries and improved social responsibility

Bachelor, Global Business Management

Honours: Dean's List Honour (AY2022-2023), Bowen Scholarship, Entrance Scholarship

学士学位, International Business, Mgpa: 3.82

Activities and Societies: Management Association, Campus Host Team, School of Management and Economics News Service, English Debate Team.

Summer Program

Bachelor, Exchange Program