Leyla Ben H'Mida Email & Phone Number

Addis Ababa, Ethiopia

- Development and implementation of communication formats aiming to an increase of participation rates of AU citizens who respond to online content published by the AU on social media or via AU communication channels- Capacity development on interactive communications tools and methodologies- Development and implementation of communication formats related to the African Continental Free Trade Area (AfCFTA)- Overall coordination and sound implementation of activities as agreed with the Contracting Authority and GIZ programme team on-site;- Coordination with key project stakeholders and ensuring transparency for the partner;- Continuous monitoring and reporting of work progress;

Tunisia

Conception de la stratégie de communication de la Délégation Mise en œuvre des orientations définies dans la stratégie Supervision et assistance technique à la Délégation Mobilisation de l'expertise court-terme et coordination générale des activités des expert Long-termes Coordination et contacts avec les partenaires des projetsMonitoring et évaluation

Abū Dhabī, Émirats Arabes Unis

• Cover the flow of information between EU-GCC project stakeholders • Design develop and implement activities and actions in a participatory way to support the project goals • Involve the largest possible array of project stakeholders• Build and support the exposure of the activities run under the project • Multiply the effect of the activities developed under the project • Implement and create an interactive trade, investment and economic cooperation electronic platform • Prepare and disseminate a fortnight digital newsletter• Creation and dissemination of information on trade and investment opportunities in GCC and in EU through the web platform, mailing and events• Compile and disseminate case studies / best practices EU-GCC business • Information / training sessions to EU enterprises on relevant topics for facilitating business and investment with GCC • Coordination and building synergies with relevant stakeholders • Regular consultation / coordination with GCC and country specific public and private actors.

Gouvernorat De Tunis, Tunisia

*French version follows • Provide training to ANETI staff• Prepare and implement a press and public relations plan over a year which takes into account the agency's communication plan, the calendar of national and international events as well as the vision and objectives of ANETI• Ensure a transfer of skills for the benefit of Agency staff• Reposition the Agency as the benchmark in terms of support for young promoters in an extremely vague context.Gestion des relations presse de l’ANETI• Assurer une formation au personnel de l’ANETI • Préparer et mette en œuvre un plan de relations presse sur une année qui prend en considération le plan de communication de l’agence, le calendrier des évènements nationaux et internationaux ainsi que la vision et les objectifs de l’ANETI • Assurer un transfert de compétences au profit du personnel de l’Agence• Repositionner l’Agence comme étant la référence en terme de soutien aux jeunes promoteurs dans un contexte extrêmement flou.

Tunis

•Develop a methodological note specifying the approach taken to achieve the mission, including stakeholders to be consulted and an implementation schedule, in line with the needs of the Instance Nationale d’Accès à I’Information (INAI) and the constraints of the project;•Prepare an INAI needs assessment report based on interviews with various stakeholders and an in-depth analysis of the existing legal framework of the right of access to information, the existing strategic plan, other external and internal documents relevant to the engagement and case disclosure procedures;•Elaborate the communication strategy (internal and external), responding to the needs assessment report and the orientations previously validated according to the expectations of the mission. •Prepare and finalize the communication action plan in accordance with the strategy and the expected results of the mission. The action plan will translate INAI's communication strategy into planned and budgeted objectives and actions over time and act as a practical frame of reference for its implementation in an operational manner;•Define monitoring and evaluation mechanisms to ensure the implementation of the communication strategy, as well as the achievement of defined results;•Develop a note of recommendations on the specific areas of communication capacity building for INAI members, based on an analysis of the needs and functions of the members in the proceeding to achieve the plan action;•Identify the most appropriate means of communication for a wider dissemination of information and the promotion of the activities of the Forum and help to support the design and implementation of various communication tools and supports to improve the visibility of the Instance;•Facilitate workshops to help develop the strategy and action plan;•Maintain a smooth communication between the monitoring committee and the DRI team in all stages of the project.

Assistance to young entrepreneurs in the interior areas Training in Marketing with the objective of• Set the course for entrepreneurs and businesses• Clarify and identify difficulties related to markets and / or products• Design the marketing strategy of all participants• Design roadmaps and forecasts over the next three years.

Gouvernorat De Tunis, Tunisia

*French version follow #SamsungFastTrack : Startup’s challenge intended to 10 projects • Coaching and training of 10 project teams• Provide the necessary and complete training for carrying out the work as well as the necessary coaching for the contractors assigned to it• Training to be provided: Business Modeling, Value Proposition Design, Minimum Viable Product and testing, validation of market hypotheses.• Challenge entrepreneurs for and through projects• Preparation of the participants to the Pitching dayProgramme #SamsungFastTrackCoaching et formation de 10 équipes projet Fournir la formation nécessaire et complète pour la réalisation des travaux ci-dessus décrits ainsi que le coaching nécessaire pour les entrepreneurs qui lui sont assignés• Formations à assurer: Business Modelling, Value Proposition Design, Minimum Viable Product and testing, validation des hypotheses marché. • Challenger les entrepreneurs pour et par les projets

Gouvernorat De Tunis, Tunisia

*French version follow • Development of a training curricula and support in pre and post company creation, according to an approach by the action, answering the needs diagnosed and allowing a rise in competence of the actors working in the accompaniment of the target populations in the coworking spaces;• Capacity building: strengthen the technical capacity to train and develop new approaches based on capacity building needs according to the needs of young project leaders, in order to support them in starting their businesses;• Develop and consolidate the coworking spaces members’ capacities to mentor young project leaders.• Développement de curriculums de formation et d’accompagnement en pré et post création d’entreprise, selon une approche par l’action, répondant aux besoins diagnostiqués et permettant une montée en compétence des acteurs œuvrant dans l’accompagnement des populations cible dans les espaces de coworking ;• Renforcement de leurs capacités techniques à former et à développer de nouvelles approches en fonction des besoins en termes de renforcement de capacités selon les besoins des jeunes porteurs de projet, afin de les appuyer à lancer leurs entreprises ;• Un appui afin de développer et de consolider leurs capacités en matière d’accompagnement et d’encadrement au profit des jeunes porteurs de projet.

Gouvernorat De Tunis, Tunisia

*French version follow• The elaboration of an in-depth diagnosis of Kairouan's cyberparc and its ecosystem: collect, process and analyze all the necessary information in order to assess the positioning of Kairouan's cyberparc in the entrepreneurial ecosystem and its regional environment.• The development of a marketing positioning for Kairouan's cyberparc and designing a new business model. • The design of an operational plan that would reinforce the impact of the cyberparc at the regional level and improve its visibility among the entrepreneurial ecosystem.• Value Proposition Design workshop conduction and three new values to be proposed. • Business Model Canvas workshop conduction and proposition of an enhanced business opportunities and a new services catalogue.• Conception of a three years change conduction road map. • Conduction of entrepreneurs Focus Groups (Qualitative studies) in Gafsa and Monastir for the second phase launching.• L’élaboration d’un diagnostic approfondi du cyberparc de Kairouan et son écosystème : collecter, traiter et analyser toutes les informations nécessaires afin d’aboutir à l’élaboration d’un diagnostic du positionnement du cyberparc de Kairouan dans l’écosystème entrepreneurial et son environnement régional. • L’élaboration d’un positionnement marketing du cyberparc de Kairouan et la conception d’un nouveau modèle de Business Model. Définir les actions qui viendraient renforcer l’impact du cyberparc au niveau de la région et améliorer sa visibilité vis-à-vis des partenaires et autres acteurs de l’écosystème entrepreneurial régional.

Tunisie

• Accompagnement Marketing de jeunes promoteurs et de population à risque dans le cadre de l’Initiative pour la stabilisation économique et l'emploi des jeunes o Zones couvertes : Kef, Siliana, Beja, Kairouan, Gabes et Gafsao Nombre de promoteurs : 35 accompagnés

Tunisie

• Accompagnement marketing d’entreprises dans le cadre de l’Initiative Développement Economique régional et Emploi (IDEE)o Aramys Group (Cite Ibn Khaldoun)o La Pratique Electronique(Beni Khiar)o Link Software International (Pole El Ghazela)o Tunipellets (Zaghouen)o Pole Technologique de Bizerte

Tunis, Tunisie

• Perception study of the Tunis Stock Exchange and the conception of the communication strategy• Identification of the brakes and motivations of each target vis-à-vis the sector of the Stock Exchange• Development of a strategy, a communication and public relations action plan in the short and medium term; aiming to increase qualitatively and quantitatively the number of the transactions, facilitate access for local and foreign investments.• Development of a plan for regular impact measurement and evaluation

Gouvernorat De Tunis, Tunisia

Design of the communication strategy in preparation to the new executive board election, the vote on the new 2018 finance law and the participation of the Chamber in the societal project.Élaboration d’une stratégie de communication dans l’objectif de réajuster l’image de l’association et des chefs d’entreprises ainsi que la sensibilisation sur les prestations offertes par l’UTICA

Mogadishu-Somalia

Support and advise a team of senior officials in the Office of the Prime Minister on establishment of and elaborate communication system/framework to ensure buy-in of all stakeholders and communication of development results by the government within the government machinery, to the Somali population and to the international community.

Baghdad-Iraq

• Develop and maintain strong relationships with senior comms in the Government Of Iraq (mainly the Ministry if the Interior of the Governments of Iraq and Kurdistan) and other partners, assess the effectiveness of existing approaches to Explosive Threat Management comms and to provide expert communications advice.• Design and execute a wide range of comms plans to advance awareness, build public understanding, and generate support and resources for UNMAS Iraq • Ensure permanent and regular visibility as well as the presence of donors in line with their own guidelines like the EU, UK, Italy, Finland etc.• Develop a comprehensive comms strategy with one plan, key themes and agreed messaging to ensure communication effort moves from raising awareness to supporting and fully explaining programme delivery across Iraq.• Build relationships with key media outlets and contacts, monitor and respond to media inquiries.• Support the Programme in building and maintaining a network of key partners in UNAMI.• Support the Programme in drafting budgets, financial agreements and project proposals• Maintain up to date information available on all platforms such as UNAMI and UNMAS website and social media to improve visibility and promotion of achievements and progress of relevant projects and interventions.• Develop a supporting social media strategy and encourage greater use of social media to engage key audiences, particularly young people, in the reform agenda and celebration of national unity.• Draft and/or edit a variety of materials including speeches, news releases, issue briefs, talking points, correspondence, video scripts, and all social media platforms.• Assist the Programme in ensuring on coverage of UNMAS activities and projects through various media channels, including news stories, factsheets, newsletters and website articles.• Develop in-house audiovisual promotional material (Illustrator and Adobe Premiere)

Gouvernorat De Monastir, Tunisia

Design of a communication strategy and plan based on the qualitative and quantitative study with the objective of:• Promote the profession• Educate parents about dropping out of school• Increase the number of students

Gouvernorat De Tunis, Tunisia

Design of the communication strategy - 2016, 2017 and 2018

Tunis

Development of a communication strategy for the EquiMedEv program• Contribute to the sustainable development of the Mediterranean Basin territories by promoting the economic sectors linked to the breeding and training of horses.• Promote a joint offer of integrated Mediterranean tourism in rural regions.

Tunisie

Touchpoints est une agence spécialisée dans le marketing de proximité. o Gestion de projets : Event, PR et Retail Management  Teleperformance (Call center leader in Tunisia) Tabarka Jazz festival CESMA : Center of Strategic Studies for North Africa United Nations Mine Action Service (UNMAS Libya) United Nations Support Mission In Libya (UNSMIL) Libya Institute for Advanced Studies (LIAS) Henkel Cosmetics Groupe Impact

Tunisia / Libya

*French version follow• Development of the marketing strategy of Samsung in Tunisia and Libya (Mobile, Home Appliances, TV and IT) 2011, 2012 and 2013.• Design, implementation and supervision of the communication strategy plan activities (Tunisia / Libya).• Public and press Relation management: PR events, press conferences, PR revues (HQ and RHQ), Press releases editing, talking points and speeches editing.• Digital Marketing strategy design, implementation and management 2011, 2012 and 2013.• Distributors launching ceremonies set up.• Brand Keeper of Samsung Electronics in both Tunisian and Libyan territories.• Flagship Model “Unpacked‟ launch in Tunisia and Libya for Galaxy SII, III and IV.• Floor sales Man trainings.• New model launching events.o Brand Keeper Samsung o Développement de la stratégie de communication de SETN en Tunisie et en Libye (Mobile, Electromenager, TV et IT)o Conception, mise en place et contrôle des actions de communication (Tunisie / Libye)o Gestion du pool des agences (media, PR, Communication et BTL)o Retail marketing manager

Tunisie

• Launch of the MVNO Elissa in Tunisia• Below The Line, communication strategy implementation: management of the two brands -Tunisie Telecom and Elissa street and promotional events• Design, implementation and supervision of all Below The Line operations of the brands Tunisia Telecom and Elissa 2009 and 2010Mobile, land line and Internet operator o Brand Keeper of ‘Tunisie Telecom’ and ‘Elissa’o Development of operational marketing strategy o Design, implementation and supervision of all BTL operations of the brands Tunisia Telecom and Elissa 2009 and 2010

Tunisie

*French version follow • In charge of the entire communication strategy and plan 2008 and 2009• Design, implementation and supervision of the activities• New model launching event and PR.• Assistance of the brand managers in setting annual targets and control flow.• Research, analysis and market data: financial, technological, demographic• Analysis of market reactions.• Reporting on activities on a periodic basis to HQ.Concessionnaire automobile : Fiat, Hyundai, Iveco, Mercedes et Mitsubishi o Conception de la stratégie marketing de toutes les marques o Assistance des brands managers dans l’élaboration des objectifs annuels, contrôle et ajustements des réalisations. o Recherche, analyse et suivi des données du marché : financières, technologiques, démographiques…o Analyse des réactions du marchéo Edition de rapports périodiques d’activités et reporting aux maisons mères o Élaboration de Business plans (Alfa Romeo / Hyundai VP).

Tunisie / Algérie

*French version followLaunching and managing of the agency as the first PR agency in Tunisia and Algeria. In charge of • Written communication (consumer magazines, internal revues, publications).• PR: press relations and public management (Henkel, Tunisair, European Union).• Event (Nestlé, Henkel KGaA, LG Electronics, France Telecom, Emaar, Grandi Nave Veloce, Eruopean Union, Oneteck, ATB, SFBT, Carrefour, the Malaysian Ministry of Tourism, P&G, Renault …).• Crisis Communication (France Telecom).• Promotional Communication (conceptualization promotions and contests, coordination with regulatory bodies (advocacy organization of consumers, ministries...) and support the legal defense of the organizers.o Communication écrite, (consumers magazines, revues internes d’entreprise, publications)o RP : Relations presse et publique (Henkel, Tunisair, European Union)o Communication évènementielle ( Nestlé, Henkel KGaA, LG Electronics, France Telecom, Emaar, Grandi Nave Veloce, Union Européenne, Oneteck, ATB, SFBT, Carrefour, Ministère du tourisme malaisien, P&G, Renault …)o Communication de crise (France Telecom)o Communication promotionnelle ( Conceptualisation des promotions, jeux et concours., coordination avec les organismes de tutelle (organisme de défense du consommateur, ministères, huissiers notaires, notaires …) et Prise en charge de la défense juridique des organisateurs

Tunisie

• Working with agency colleagues to devise an advertising campaign that meets he clients’ brief and budget.• Presenting alongside agency colleagues (particularly the account managers), the campaign ideas and budget.• Working with the account managers to brief media, creative and research staff and assisting with the formulation of marketing strategies; liaising with, and acting as the link between the client and the advertising agency by maintaining regular contact with them ensuring that communication flows effectively.• Present creative works to clients for review and / or approval.• Handling budgets, managing campaign costs and invoicing clients.• Writing clients reports.• Monitoring effectiveness of campaigns.

Tunis, Tunisie

Budgets traités : oRelancement de Schwarzkopf Shampooing, Promotions coloration Soyance et Brillance, Suivi Selecta marque leader de cahiers, Suivi CDS,Suivi confiseries Triki

Tunis, Tunisie

• Data collection, data analysis and impact on clients' media investments• Integration of the Internet in media planning and purchasing thanks to a detailed impact and efficiency study

Maitrise, Marketing

Activities and Societies: AIESEC 1996 - 1998

Education record