Agency Brand ServicesBrand Positioning & Development: accomplished brand positioning and development, including successful rebranding initiatives.Strategic Business Planning: proficiency in designing and executing comprehensive business strategies, plans, and procedures.Operational Management: competence in overseeing and streamlining daily operations for clients.Strategic Marketing Planning: expertise in crafting strategic marketing plans and compelling storytelling to achieve client objectives.Digital Marketing: Adept at optimizing online presence and achieving digital marketing goals.Global Brand Leadership: leading global brand projects, contributing to international brand expansion.Omnichannel Communication Strategy: development of omnichannel communication strategies for effective customer engagement across multiple platforms.Cross-functional management: cross-functional management and staffing, ensuring efficient team performance and seamless strategic execution.Company Culture & Vision: establishment of policies aligning company culture with the client's vision.Go-To-Market product development: guiding go-to-market product development strategies.Distribution Analysis & Planning: analyzing, planning, and strategically rolling out distribution for clients.

As Senior Director at Christian Lacroix, I played a pivotal role in shaping and leading diverse divisions. My tenure was marked by responsibilities aimed at expanding the brand's ecosystem and driving business growth while ensuring the brand's unwavering consistency. It taught me the value of original creativity, innovation, and brand stewardship. It was a journey marked by the pursuit of excellence, whether in product development, partnership building, or marketing.I led the inception and management of the Home & Lifestyle Division, which became a thriving entity under my stewardship. Simultaneously, I spearheaded the launch and management of the Eyewear Division, diversifying the brand's product portfolio.Strategic Partnerships and Collaborations: I initiated, developed, and managed strategic partnerships and co-branding efforts, including collaborations with Avon, Evian, Habitat, and Air France.Business Development and Strategic Planning: responsible for strategic planning and business development, including comprehensive business plan analysis and forecasting.Contract Negotiations and Financial Responsibility: negotiated major agreements with various stakeholders and held budgeting and P&L responsibilities, overseeing the financial health of the divisions I managed.Creative Direction and Brand Consistency, ensuring creative compliance from the Creative Director down to the studio team, and maintaining brand cohesion.Developed range plans in alignment with creative briefs and requirements. Meticulously managed the sourcing of manufacturers and suppliers, emphasizing quality and consistency throughout the supply chain.Analyzed, adjusted, and reported on the sales and distribution network to optimize market presence and reach. Orchestrated the organization of launch events and participation in business trade fairs.Creatively coordinated photography and video marketing materials, granting approval for all marketing tools.

Management of the Disneyland Strategic Alliances and Sponsorship portfolio

Overseeing the implementation of the marketing strategy in 12 markets and 49 countriesSupervision of the brand identity consistencyCross-fertilisation, synergies and economies of scaleEvent manager for the Fox Kids Cup: 20 countries, 400 participants, broadcasted in over 50 million homesDevelopment of pan-European trade and consumer merchandising