Leysha Caraballo Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

As Digital Project Manager, I managed the workflow across internal teams and digital volume - email, ads, and data - for over 30 political and nonprofit clients in order to reach deadlines and achieve client fundraising goals. My work has showed me that I am passionate about process optimization and cross team relationship-building. Duties included: • Streamlined program operations by managing the firm’s volume of fundraising emails, ranging from 400-1000 a month, utilizing data management systems and leveraging internal communication systems.• Liaised with the CTO, developers, and the data science department to plan sprints to complete tech projects.• Staffed freelancers according to weekly volume projections and team needs.• Led the Production Team daily meetings to delegate tasks and projects to team members.

Washington D.C. Metro Area

• Produced emails, surveys and landing pages for clients that include Friends of the Earth, Mercy Corps, Sen. Sheldon Whitehouse, and Sen. Raphael Warnock.• Analyzed demographic data and donations through the creation of audience segmentation groups, email domain reports and revenue reports.

Unc Charlotte

• Managed photography staff of 15 people and delegated photo assignments. • Published an issue weekly with over 5,000 copies distributed.• Photographer for events in university and surrounding Charlotte area.

Charlotte, North Carolina Area

• Consolidated member data from multiple sources into a final report on Excel. • Gathered demographic and company information through phone calls to members in English and Spanish.

Durham, New Hampshire

• Documented current metrics in three key areas for 28 residence halls: energy, water, and waste. • Gathered best practices and developed ideas for reducing waste, energy and water consumption. • Determined feasibility of practices at UNH through interviews with stakeholders. • Compiled recommendations for improvement and relevant benchmarks for measuring outreach success. • Created a strategic communications plan with outreach materials to be used in residential newsletters, social media and residential programming.

Charlotte, North Carolina Area

• Assisted the Program and Membership Manager in the following areas: recruitment of new members, communication to current members, tracking membership data and trends, and analyzing data for reports to the WACC staff• Assisted in gathering daily headlines and news articles pertinent for WACC website, blog, publications, and social media outlets: Twitter, Facebook, and LinkedIn• Drafted content for WACC blog and e-newsletter; predominately focused on foreign affairs, international economics, and global education• Designed and drafted content specific to marketing materials and media advisories• Provided event support and managed logistics to include registration, organization of funds, and management of WACC programs

Charlotte, North Carolina Area

• Created emails using Dreamweaver, Adobe Campaign, and Photoshop• Wrote copy for emails tailored to specific audiences• Worked with the 11 Cedar Fair park marketing teams to develop content• Delivered millions of emails based on campaigns, sales, promotions, and pertinent information to subscribers

Charlotte, North Carolina Area

• Gained experience in how a grassroots organization works. • Interviewed local leaders and residents, writing scripts, and helping petition. • Created website for interviews that I conducted. Went National. • Handled Facebook, Twitter, and Greenpeace interface with daily updates.

Environmental Studies | Communication Studies - International Public Relations | Spanish, 4.0

Education record

National Outdoor Leadership School: The course was a 25-day backpacking trip through the Absaroka Range in the Rocky Mountains. During.

Education record

I studied abroad at the Universidad Pablo de Olavide for the Spring 2017 semester. It was an enriching experience to live and immerse.

Education record

Activities and Societies: Varsity Swimming, Cross Country and Track, Yearbook Editor-in-Chief '14-'15, National Honor Society, BCAA.