Brand Strategist
CurrentArrivals + Departures is a leading independent Canadian creative agency that sees the world differently. Inspired by travel and the journeys we take with each other and our clients, the A+D name drives us to always arrive at rigorous strategic insights and brilliant creative solutions while leaving well-worn paths in a departure from traditional thinking.As Planner, I'm responsible for defining and implementing the creative brief for new ad campaigns. I provide projects with strategic direction and ensures the creative work not only fits the brand but is also strategically focused.- Write strategically sound & inspiring creative briefs and collaborate with creative teams to shape them- Conduct research and generate meaningful insights and truths - Identify opportunities and guiding how they should be presented- Distill complex information into powerful insights, arguments, and implications for both brand and creative strategy