Lezaan Ashley Email & Phone Number

London, England, United Kingdom

Overseeing the deployment, onboarding and performance of new marketing technologies in Hays (e.g. Salesforce Marketing Cloud, Tealium)Main responsibilities:Project management of all non-IT components of Martech roll-outLiaison with IT and Web & Digital Products team on technical requirements, issue resolution etc. Management of relationship with implementation partnersManage SFMC user training programmes for all countriesTrack performance of business units, channels and campaigns, and intervene where performance is not on trackConsult with regional marketing teams to understand the broad scope of marketing activity being carried out, and local context / challenges / opportunitiesIdentify successful local marketing campaigns and ideas which can benefit other Hays businessesCapture and record marketing best practice, creating a library of case studies and reusable campaignsProvide in-country marketing teams with recommendations for ideas to test, based on best practice from other teams, and track the execution and success measurement of these recommendationsHands-on development and deployment of group digital marketing campaigns / emailsManaging a team of in-house and contracting SFMC Specialists

London, England, United Kingdom

London, England, United Kingdom

Managing and implementing acquisition strategies globally for TTC Brands in line with the vision of the business. Taking ownership of all technologies towards increasing customer acquisition, engagement, and bookings for TTC Brands. Managing a team of Acquisition Email Specialists to deliver impactful and timely CRM projects. Accountabilities- Managing and implementing acquisition strategies globally for TTC Brands in line with the vision of the business. - Taking ownership of all technologies towards increasing customer acquisition, engagement, and bookings for TTC Brands. - Managing a team of Acquisition Email Specialists to deliver impactful and timely CRM projects. Implementing and optimising the CRM acquisition strategy for the businesses. This includes the development of new customer segments, journeys, campaigns and automations. - Ensuring the successful use of cross-channel initiatives that drive conversion and brand awareness for the TTC Tour Groups. - Working with the Head of CRM, Define KPIs and review projects against agreed objectives. - Continually working to optimise email segmentation, dynamic content and journey builder functionality with the view of increasing engagement while easing team workload where possible through automation.- Keeping up to date with new technologies that could enhance acquisition CRM activity.

Bromley, United Kingdom

Working with global and regional marketing teams to deliver the digital road map through digital marketing channels, with a strong focus on global CRM, managing the email function and the global implementation of Salesforce. Responsibilities: • Planning, managing & implementing digital strategy with an emphasis on developing eCRM strategy and programs. • Implement and drive global eCRM strategies with regional variations and set the KPIs for success. • Work with regional marketing teams to optimize eCRM and digital marketing campaigns through measurement and analysis and make recommendations on future campaign development. • Manage CRM acquisition programs and advise on journey and automation best practice. • Customer segmentation and targeting with the use of Salesforce and Marketing Cloud. • Global and internal cross-functional team communication & digital marketing alignment. • Plan and manage the build of automated, adhoc and lifecycle campaigns driving engagement, retention and conversion rates. • Manage agency output against spend/ budget.

Responsible for CRM campaign management of consumer and digital segments across the customer life cycle. (B2C) Responsibilities included: • Create, manage and execute campaigns including complex multi-channel lifecycle campaigns and triggered emails and text messages (SMS) across different segments. • The overall end-to-end, cross-functional management of CRM campaigns driving commercial marketing, product life cycle development and cross-functional campaign operations. • Brief and guide Emagine (Salesforce equivalent) technical and CRM operational teams. • Customer segmentation and targeting capabilities driving engagement, conversion and retention rates. • Assessing channel budget against estimated return and ensuring optimal targeting of customers. • Assisted the team with achieving the revenue targets through integrated multichannel CRM activity. • Aligning CRM campaigns to ATL marketing schedules / strategies in accordance with global marketing teams. • Managing quarterly campaign roadmap against revenue targets across various revenue streams

Johannesburg Area, South Africa

Leadership of the digital marketing team, consisting of a team of 5 to deliver digital marketing campaigns and digital product launches such as App Stores, Chat Services, Music & Gaming services. Responsibilities: • Development of the commercial marketing strategies for all new telecommunication products related to content and apps including music streaming, video on demand, mobile TV, gaming and chat services. • Retentions and usage marketing campaigns for the existing customer base. • Created campaigns and analyzed performance across digital media platforms. • Managed media performance and digital marketing budget. • Designed and implemented strategies and procedures for data/ comm's integration from brand and product teams to successfully segment and target prospects and existing customers. • Alignment of digital marketing strategy to global brand strategy and regional ATL roadmap.• Managed creative and media agencies from a creative output and budget perspective. • Managed the creative design process and creative sign off process with the regional and global brand teams.

Develop and deliver Brand strategy and New Corporate Identity. Manage all marketing executions for the brand and drive awareness and acquisition for new business and resources.

Professional Diploma, Digital Marketing

The course is exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory.

Bachelor'S Degree, Marketing & Business Management

Activities and Societies: Professional Touch Rugby (Central & Northern Gauteng colours)This degree is equivalent to without honoursOxford.

High School, Grade 12