Lf Williams Email & Phone Number

London, United Kingdom

Toronto, Canada Area

-Oversaw the Special Markets department; selling titles to major gift retailers and national chains, banks, corporations, toy shops, boutiques, non-profit organizations and more. -Account manager for 500+ recurring customers; presenting books via email, telesales, and in-store/office appointments. -Controlled all aspects of acquiring new specialty sales customers from lead generation, writing pitches, to closing. -Organized our booth for the CGTA Gift Show, which hosts 15,000 attendees over 5 days. This entailed booth set up, creating trade show materials and selling for the duration. -Coordinated seasonal mailings and topical newsletters for all customers. -Continued to increase sales averaging 30% year over year, for a total of 400% since taking over the special markets department.

Toronto, Canada Area

-Managed 350 varied accounts, while working toward generating new business. -Acted as key contact for incoming new customer queries; processed credit applications and initial orders for specialty accounts. -Established the first comprehensive Special Markets customer database. -Revamped overall design and inventory of our booth at the national Gift Show; developed new protocol for promoting our books and taking orders on-site. -Created custom designed booklists for a diverse customer base each season.