Laura Fernández Argota Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

· Hyper-personalization of SEM campaigns, achieving up to a +30% increase in conversions for clients like MediaMarkt, Santander, Mayoral, and Decathlon.· Automatic generation of thousands of hyper-personalized ad copies per search term for Google Ads Search campaigns using Ad-machina.· Automatic adaptation of dozens of photo and video creatives to different formats and personalized content with Cloudinary for PMax campaigns.· Management of new automatic translation processes for data sources with Trust Gen AI.I optimize SEM campaigns using Ad-machina, an advanced automation tool that helps me create and optimize ads for Google Search and PMax campaigns. The tool uses intelligent language technology based on Python and AI to automatically generate the most effective creative versions. These versions include different styles and messages that align with how people think and make decisions, based on the client’s product database to ensure ads are accurate and relevant. Additionally, the tool guarantees full synchronization throughout the campaign and allows me to easily create ads in multiple languages, making it an essential resource for enhancing our clients’ marketing results.

Development of performance strategies in Google Ads (Search Network, Display, Remarketing, etc). Parameterization, segmentation, audience creation and bidding. Campaign analysis and optimization.

Spain

Helping German and English speaking companies expand their business to the Spanish market.• SEO Analysis in Spanish• Paid Media• Translation of web contents• Written, graphic and audiovisual content transcreation• Communications: socials, newsletters, blog...

Remote · Freelance

• Creation of annual editorial publishing plan with SEO strategy.• Translation DE/FR>ES and cultural adaptation of editorial content with attention to SEO strategy.• Monthly newsletters and e-mail campaigns with Salesforce Marketing.• Community Management: · Design of social media strategy according to objectives. · Trend research and analysis of relevance for the sector. · Planning and creation of quality content; design of a publication calendar. · Publication of content and account management. · Adaptation of objectives and strategies according to results and new objectives.

Hamburg

Project Management: introduction and adaptation of the business model to the Spanish market. • Marketing & PR Manager. Transcreation of marketing content. • International Key Account Manager. • Web content localization (DE/FR>ES). Management of translations projects with freelancers and a small team. • Administration and management of editorial projects.

Sevilla

• Administrative work and international customer care.• Translation projects of web content.

Mba En Digital Business, Big Data Y Business Analytics, Marketing

New digital business models, Big Data technologies and their application in the business world, business analytics, fundamentals.

Ma In Eastern Asian Studies, Antropología Cultural

This interdisciplinary Master offers a general view on social, political, economic, and environmental issues in East Asia, particularly.

Translation And Interpreting (English And German), Traducción Especializada

Four-year bachelor degree focused on the practical development of all written translation skills (reverse translation, localisation.

High School

Activities and Societies: Theater, Bookclub.