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Transformational, high-impact executive with a track record of setting strategy, spearheading execution, and delivering results. Creates enterprise value, profitable revenue growth, and quick wins through a mix of marketing, product, and operations expertise. Passionate about solving large, complex problems to scale companies and build high-performing teams. ➣ Driving results and rapid revenue growth for companies $25M to $250M to $1B+As part strategist and part operator, I guide organizations at critical junctures. Even when faced with flat or declining investments, I maximize returns and drive unparalleled efficiency.➣ Metrics are my compassI focus on tangible ROI performance aligned with business objectives. From initial touchpoints to closed deals, I convert demand into opportunities. Data-driven, I concoct precise recipes to boost revenue, expand margins, and optimize investments.➣ Expert in building and leading diverse, high-performing, and highly engaged teams“Lisa combines ambitious objectives with a leadership style grounded in empathy, professionalism, and thoughtful strategy. She has consistently pushed boundaries, supported my growth, and facilitated access to crucial resources for marketing initiatives, always emphasizing measurable outcomes and tangible impacts.” Rhea Vitalis, Vice President, Marketing, Sphera“Lisa is a true leader. Combining her positive attitude with her deep business knowledge, strategic sensibility, laser focus on results and customer orientation she is one of the best executives I have the pleasure to work with. I continue to pick up how she turns “good” into “great” in everything she does.” Peter Kahn, Senior Director, Marketing Intelligence, CDKMy approach is to seek first to understand, listen actively, learn from diverse perspectives, and embrace change as an opportunity to grow. My "why" is to ignite the hidden potential in myself and others so that together we can achieve greatness.
Safeguard Global
View- Website:
- safeguardglobal.com
- Employees:
- 1665
-
Chief Marketing OfficerSafeguard GlobalChicago, Il, Us -
Global Chief Marketing OfficerSphera 2022 - PresentChicago, Illinois, United StatesA direct report of the CEO, recruited by Blackstone to lead go-to-market strategy and global marketing function of 40+ across product, digital, analytics, field, PR, brand, communications, and creative for a $1.4B portfolio company. -
Chief Marketing OfficerEverspring Inc. 2020 - 2022Chicago, Illinois, United StatesLed B2B2C marketing team for Carrick Capital portfolio company in new customer (student) acquisition on behalf of 30+ university partners through product, partner marketing, B2B, digital, mar-tech, SEO, campaign management, and a full-service internal creative agency. -
Head Of Product & B2B MarketingCars.Com 2018 - 2020Chicago, Illinois, United StatesJoined to productize Cars.com, a first-time effort at Cars.com. Selected by CTO to lead CX transformation, aligning user experience, GTM, and process reengineering. -
Vice President, Global Product StrategyCdk Global 2017 - 2018Chicago, Illinois, United StatesRecruited by CEO to lead three strategic initiatives: Revenue growth for $1.6B Dealer Management System (DMS) business, Customer Success, and new product, CDK Connected Car, to drive service loyalty for major OEMs. -
Senior Director, MarketingCox Automotive Inc. 2016 - 2017Greater Atlanta AreaLed end-to-end marketing organization of 50+ across product, brand, field, key account, campaign management, and growth consulting. Responsible for Manheim and wholesale brands with $2.6B in annual revenue. -
Senior Director, Marketing And EcommerceHertz 2014 - 2016Bonita Springs, FlBrought in as a member of the senior leadership team to divest the $2B equipment rental business from Hertz Global holdings. My work included establishing a new brand, visual identity, and digital experience. -
Nissan Executive Development ProgramNissan Motor Corporation 2009 - 2014San Francisco, Ca, Franklin, Tn, And Chicago, IlSelective, global development program, consisting of strategic, high-impact rotations over five years. Served as Operations Chair, 2011 - 2013.Senior Manager, Aftersales, San Francisco, CA (Turnaround Management, Dec 2013 – Jun 2014)Chief Marketing Manager, Global EV Portfolio, Franklin, TN (Product, Feb 2012 – Nov 2013)Manager, Process Engineering, Smyrna Assembly Plant, Smyrna, TN (Engineering, Sep 2010 – Jan 2012)Regional Manager, Loyalty Performance, Midwest Region, Chicago, IL (Field Sales, Aug 2009 – Aug 2010) -
Manager, Software Group Acquisitions FinanceIbm 2002 - 2009San Francisco Bay AreaLed due diligence for 3, $1B+ acquisitions: Ascential, FileNet, and Cognos.
Lisa Farrar Skills
Lisa Farrar Education Details
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Master Of Business Administration - Mba -
Finance And Economics (Double Major)
Frequently Asked Questions about Lisa Farrar
What company does Lisa Farrar work for?
Lisa Farrar works for Safeguard Global
What is Lisa Farrar's role at the current company?
Lisa Farrar's current role is Chief Marketing Officer.
What is Lisa Farrar's email address?
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What is Lisa Farrar's direct phone number?
Lisa Farrar's direct phone number is +160262*****
What schools did Lisa Farrar attend?
Lisa Farrar attended Northwestern University - Kellogg School Of Management, The College Of William And Mary.
What are some of Lisa Farrar's interests?
Lisa Farrar has interest in Career, Kids, Cooking, Exercise, Investing, Traveling, Collecting Antiques, Electronics, Home Improvement, Reading.
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Lisa Farrar has skills like Leadership, Mortgage Lending, Mortgage Banking, Fitness, Loan Origination, Residential Mortgages, Sales, Loans, Fha, Refinance, Credit, Banking.
Who are Lisa Farrar's colleagues?
Lisa Farrar's colleagues are Hannah Sudell, Angelia Decouto, Daniel Angeles Mendoza, Pradeep Kumar Yadav, Iuliana Dreglea, Louis Daniël Van Zyl, Lina Harraz.
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