Luis Fernando Barillas Email & Phone Number

San Jose, California, United States

- Collaborate across departments (Product, Services, Sales) to develop and implement data-driven growth strategies, directly impacting revenue targets.- Spearhead the creation and execution of high-impact user acquisition campaigns, driving significant growth in new user acquisition and engagement.- Manage and optimize social media presence across major.

-Drive data-driven growth strategies by leveraging AI/ML insights to uncover hidden opportunities and inform strategic decision-making.- Optimize current client portfolio profitability through advanced analytics and predictive modeling, maximizing revenue and client satisfaction.- Spearhead the data transformation journey, utilizing cutting-edge data.

- Boost customer lifetime value: Design data-driven, ROI-focused marketing campaigns to maximize business opportunities per customer, exceeding revenue targets by 15% in 6 months.- Develop and execute comprehensive commercial strategies to drive sales growth across modern channels, including distributors, construction companies, and institutions.-Dominate.

-Craft high-impact consumer proposals that exceeded engagement targets by 15% and drove 8% increase in brand loyalty, seamlessly aligning with brand identity and strategic objectives.pearhead the acquisition and evaluation of new business models, identifying and implementing game-changing opportunities that unlocked 5% revenue growth.-Leverage data-driven.

Guatemla

Execution and Monitoring of the projected strategy in the assigned accounts to ensure the achievement of the goals and the profitability of the category.Development of strategic plans for new businessesExecution of planned budgets for correct administration of commercial investments.Design business plans to encourage sell out.Lead negotiations with.

Guatemala

Plan and execute market studies for GT and Central America.- Develop brand marketing plan by region.- Manage the marketing budget for Guatemala.- Plan and execute brand launches.- Design and implement promotions by channel.- Lead the advertising agency in Guatemala.- Develop internal commitment activities.- Present results of marketing campaigns.

Guatemala

- Implement processes and controls for the standardization of the management of the marketing department.- Plan, monitor and evaluate pilot projects to assess the profitability of new products.- Creation of the “CIPP” Project for colleges and universities.- Manage marketing projects for different areas.

Guatemala

- Coordinate communication material by product line.- Create and implement the first internal social network of GT.- Support internal brand activities.- Generate weekly newsletters with relevant information.

Master Of Business Administration - Mba, Business Administration And Management, General

Certification, Project Management

PMI certification for project management at the Latin American level.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Activities and Societies: Chess team and audio visual production team.

Postgrado, Business/Office Automation/Technology/Data Entry