Luis Fernando Barillas Email & Phone Number

San Jose, California, United States

- Collaborate across departments (Product, Services, Sales) to develop and implement data-driven growth strategies, directly impacting revenue targets.- Spearhead the creation and execution of high-impact user acquisition campaigns, driving significant growth in new user acquisition and engagement.- Manage and optimize social media presence across major platforms using A/B Testing (Facebook, Instagram, YouTube), achieving a 35% increase in follower engagement and 50% growth in brand awareness.- Leverage data analytics to track and measure revenue performance, identifying key areas for optimization and driving 15% improvement in revenue efficiency.- Develop and present data-driven recommendations and insights to C-suite executives, influencing strategic decision-making and optimizing resource allocation.

-Drive data-driven growth strategies by leveraging AI/ML insights to uncover hidden opportunities and inform strategic decision-making.- Optimize current client portfolio profitability through advanced analytics and predictive modeling, maximizing revenue and client satisfaction.- Spearhead the data transformation journey, utilizing cutting-edge data visualization tools to translate complex information into actionable insights for enhanced business agility.- Deliver seamless customer experiences through the implementation of innovative digital transformation and UX optimization projects, driving user engagement and brand loyalty.- Automate customer-centric processes by leading the implementation of cutting-edge technologies, maximizing efficiency and delivering exceptional customer service.

- Boost customer lifetime value: Design data-driven, ROI-focused marketing campaigns to maximize business opportunities per customer, exceeding revenue targets by 15% in 6 months.- Develop and execute comprehensive commercial strategies to drive sales growth across modern channels, including distributors, construction companies, and institutions.-Dominate Central American markets: Leverage data analytics to tailor digital strategies for Honduras, Nicaragua, and El Salvador, capturing regional market share and establishing brand dominance.Analyze product portfolio performance to identify high-growth opportunities and ensure sustainable profitability, achieving a 5% increase in net income.

-Craft high-impact consumer proposals that exceeded engagement targets by 15% and drove 8% increase in brand loyalty, seamlessly aligning with brand identity and strategic objectives.pearhead the acquisition and evaluation of new business models, identifying and implementing game-changing opportunities that unlocked 5% revenue growth.-Leverage data-driven insights to design winning market strategies for new products, securing a 4% market share within 6 months.-Build and manage comprehensive brand budgets, optimizing resource allocation to achieve 5% cost savings while maximizing campaign impact.-Uncover emerging consumer trends through in-depth market research, informing product development and shaping campaign messaging to stay ahead of the competition.-Utilize data analytics to monitor and control category performance, identifying key insights to optimize decision-making and secure category leadership.

Guatemla

Execution and Monitoring of the projected strategy in the assigned accounts to ensure the achievement of the goals and the profitability of the category.Development of strategic plans for new businessesExecution of planned budgets for correct administration of commercial investments.Design business plans to encourage sell out.Lead negotiations with WalMart, Shell, Puma, etc.Forecasting (S&OP)

Guatemala

Plan and execute market studies for GT and Central America.- Develop brand marketing plan by region.- Manage the marketing budget for Guatemala.- Plan and execute brand launches.- Design and implement promotions by channel.- Lead the advertising agency in Guatemala.- Develop internal commitment activities.- Present results of marketing campaigns.

Guatemala

- Implement processes and controls for the standardization of the management of the marketing department.- Plan, monitor and evaluate pilot projects to assess the profitability of new products.- Creation of the “CIPP” Project for colleges and universities.- Manage marketing projects for different areas.

Guatemala

- Coordinate communication material by product line.- Create and implement the first internal social network of GT.- Support internal brand activities.- Generate weekly newsletters with relevant information.

Master Of Business Administration - Mba, Business Administration And Management, General

Certification, Project Management

PMI certification for project management at the Latin American level.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Activities and Societies: Chess team and audio visual production team.

Postgrado, Business/Office Automation/Technology/Data Entry