Luis Felipe C. Email & Phone Number

Ciudad De México, México

Mexico City Area, Mexico

Adjunct professor for Entertainment Business Management Bachelor students as "Entertainment Industry Case Study Analysis", "Sponsorships and Fundraising” and "Public Opinion" subject teacher. Developing and managing the class syllabus meeting department and University standards.Planning and creating up to date lectures, in-class discussions, and current in real life case studies that help students see from a sales and commercial perspective how sponsorship deals are done and how assets are evaluated. Creating and supervising multidisciplinary teams for their final sponsorship commercial project. Implementing a “Shark-Tank” type final presentation for the alumni inviting key industry leaders to evaluate their commercial and sponsorship proposals as a part of their final exam. Participating in professional development activities within the faculty and other Universities.

Mexico City Metropolitan Area

Founded the agency that specializes in creating and executing brand experiences and below the line marketing strategies. Created the company´s business plan, strategy and structure participating in all of the business development process. Recruited and trained personnel to ensure the company´s vision, objectives and goals were fully met. Direct responsibility for the oversight, hands on participation and delivery of all large scale projects in the company. Achieved and maintained a yearly double-digit sales growth through the company´s existence maximizing profits and lowering project costs. Acquired and retained high profile accounts via research, keen business understanding and constantly adding value to our business proposals. Negotiated and built strong rapport with the leading industry suppliers translating in better credit and payment terms. Continuous pipeline development with new and qualified prospects annually by presenting company´s services and negotiating with top marketing directors, general managers, and government officials. Handling of all the company´s financial and administrative operations and decisions and establishing annual budgets. Key Accounts include: Schneider Electric, Telcel, Alsea, Boehringer Ingelheim, Fox Networks, Editorial Televisa, Ragasa, YouTube, Alpla.

Mexico City Area, Mexico

Lead new business generation activities including customer acquisition and general sales strategy with municipalities, state and federal governments as well as political candidates and parties. Overall account management increasing revenue, profits and repeating customer rates by more than 15% during 2019. Constructed the agency´s actual sales process implementing tools such as forecasts, pipelines, P&L statements and KPI´s. Established strong business relationships with key public figures from government dependencies and media owners and leading directors. Involved in the creative and storytelling process for content creation, design and overall key communication material. Nominated for political consultants of the year at the 2019 Reed Awards by Campaigns and Elections Magazine Latin America. Received the Reed Award for Best Government Campaign Award given by Campaign and Elections Magazine Latin America. Clients include: CONCAMIN, Sectur Puebla, Municipio Atlacomulco, Municipio Cd. Neza, Municipio Naucalpan, Alcaldía Gustavo A. Madero.

Creatividad Y Espectáculos

In charge of five account executives and two service managers providing clients with a consistently high level of customer service and satisfaction. Strengthen business relationships with the group´s most important accounts: Coca-Cola, Banamex, Grupo Modelo, Telcel & Telmex by continuously proposing creative solutions that meet their marketing and promotion objectives. Increased key account revenue by more than 14% in two years reaching US$13.2 million during 2010. Generation of annual and quarterly forecast for all key account executives. Achieving annual targets whilst maximizing profits at the group´s required margins.Acquiring a thorough understanding of key customer needs throughout research and negotiations. Only company within the group responsible for new and incremental sales, rather than accrual operations from pre-negotiated budgets. Serve as the link of communication and negotiation between key accounts and internal teams. Prepare regular reports of progress and forecasts to internal and external areas using key account metrics.

Under my direction indoor media sales grew by more than 40% reaching for the first time in the company´s history a total annual revenue of US$1.2 million. Created and managed a team integrated by one junior manager and five account executives. Designed and implemented the commercial strategy for the company, setting targets, performance plans, and objective standards with commission and variable compensations for sales representatives. Responsible for the annual sales projection and forecast and quarterly revenue estimates. Develop key relationships with existing clients as well as with new prospects and clients such as media agencies, brand managers, marketing directors, etc.

Masters, Economics

Bachelor, Business Administration

High School