Lauren Felix (Macpherson) is a Director, Media Strategy and Activation at Bayer. She possess expertise in digital strategy, interactive marketing, strategy, integrated marketing, digital marketing and 12 more skills. Colleagues describe her as "I had the privilege of working with Lauren, an exceptional leader who truly listens, trusts, and empowers her team, creating a collaborative and supportive environment. She built the Canadian Media Team from the ground up and led the business to impressive growth, even during the challenges of COVID. Lauren’s leadership, strategic vision, and genuine care for her people made a lasting impact on both the team and the business, setting her apart in every way. I feel lucky to have worked with her and highly recommend her for any future endeavors—she’s incredible." and "Prior to working under Lauren, I heard colleagues sing her praises from afar. Her ability to think strategically and execute with excellence demonstrated a clear understanding of the modern marketing process. After being supported by her as my direct manager I can confidently say she is not only skilled in digital marketing and brand building, but is also a great team leader. Her authentic and direct style drives action and gives her the ability to provide powerful feedback. I grew personally and professionally as a result of Lauren's leadership and I know she has had similar impact on others."