• Digital Marketing Instructor and Mentor

• Developed and executed user acquisition strategies, with a focus on paid media and ASO, leading to a 100% increase in registrations and a 40% reduction in monthly investment.• Implemented engagement strategies through CRM campaigns, including push notifications, SMS, emails, WhatsApp, and in-app messages, resulting in a 36% increase in DAU and monthly user retention in the app.• Executed SEO strategies in collaboration with the content and product teams, resulting in over 150,000… Show more • Developed and executed user acquisition strategies, with a focus on paid media and ASO, leading to a 100% increase in registrations and a 40% reduction in monthly investment.• Implemented engagement strategies through CRM campaigns, including push notifications, SMS, emails, WhatsApp, and in-app messages, resulting in a 36% increase in DAU and monthly user retention in the app.• Executed SEO strategies in collaboration with the content and product teams, resulting in over 150,000 monthly users on the e-commerce platform without media costs.• Established a routine and conducted experimentation with a focus on ensuring insights and speed in achieving key performance metrics. Show less

• Responsible for managing/building the Marketing team and strategy to align with company goals.• Build a demand generation engine that delivers targeted, data-driven campaigns across multiple channels, including paid media, email, SEO, social and content marketing.• Collaborate across internal stakeholders to obtain resources for campaign execution - including content/creative, tracking/measurement, campaign budgets, sales buy-in.• Develop an inspiring marketing vision and strategy… Show more • Responsible for managing/building the Marketing team and strategy to align with company goals.• Build a demand generation engine that delivers targeted, data-driven campaigns across multiple channels, including paid media, email, SEO, social and content marketing.• Collaborate across internal stakeholders to obtain resources for campaign execution - including content/creative, tracking/measurement, campaign budgets, sales buy-in.• Develop an inspiring marketing vision and strategy for growth. Show less

• Dedicated on the development of cross-media of advertisement using strategies on Facebook, Google, Linkedin.•Responsible for several qualified Leads Generation based on consumption behavior, presumed income and other variables for HR industrie.• Plan, implement and measure results of digital marketing media plan.

• Analyze and resolve diverse, complex issues via an in-depth knowledge of paid media strategy and delivery across Google, Facebook, Twitter and Microsoft• Day to day analysis of campaign performance as well as develop insights, optimizations and grwth strategies.• Maintain knowledge of industry best practices and new technologies• Manage the progress of campaigns among stakeholders to ensure full execution of each project.

• Manage between 5-10 paid media accounts with aggregate monthly spends ranging from R$500,000 - R$1,000,000 • Manage paid media relationship with partners to ensure strong tactical plans, clear KPIs, program schedules and communication.• Ensure performance through analyzing paid search performance data, and provide insights, learnings and optimization recommendations.• Comfortable leading calls, discussions and meetings with various stakeholders and teams.