Luisina Fernández Long Email & Phone Number

La Trinidad, Provincia De Buenos Aires, Ar

Buenos Aires, Argentina

As the technical leader of the UX/UI Design area, I have a multifaceted role encompassing team management, organizational responsibilities, and providing technical support to both UX/UI designers and frontend developers. Additionally, I play a crucial role in the analysis and estimation during pre-sales stages.Throughout my career, I have been involved in diverse projects, a few notable examples include:Schroders: Within this project, I conducted comprehensive analysis and design of high-fidelity prototypes. Additionally, I contributed to the development of SCSS code and the adaptation of Bootstrap, ensuring seamless integration and optimal user experience.Sadosky: At Sadosky, I took charge of prototyping and screen layout using Material UI for CONICET. By leveraging this framework, I created visually appealing and user-friendly interfaces that aligned with the project requirements.BootCamp: As part of the BootCamp initiative, I successfully executed prototyping and styling for three internal projects. Through my contributions, these projects were able to achieve their intended goals while maintaining a consistent and polished user interface.Pupstrap: At Pupstrap, I dedicated my efforts to adapting and enhancing Bootstrap. Additionally, I actively participated in creating new components with C&S styles. These components, subsequently published on NPM, added value to the development community and further enriched the available resources.In summary, my role as the technical leader of the UX/UI Design area involves a wide range of responsibilities, including team management, technical support, and pre-sales analysis. I have actively contributed to various projects, showcasing my expertise in prototyping, screen layout, code development, and framework adaptation.

Capital Federal

I have performed project analysis tasks using the Scrum methodology, collaborating with Technical Leaders, Functional Analysts, and clients. Additionally, I have expertise in prototyping screens and systems using Adobe XD, as well as styling their components for enhanced user experiences.Here are some notable projects I have been involved in:- Fígaro: Redesigned and restructured an educational management system, implementing Bootstrap and making necessary adaptations. Collaborated with testing and PHP development teams, and created a style guide and user manual for developers.- Dooders: Contributed to a UX project using Bootstrap 5 and React, allowing users to create and download their own avatars.- Anezo de Títulos: Developed a system for uploading and categorizing titles and courses for teachers in Buenos Aires. Created prototypes, designed screens with React and Bootstrap, and provided analysis support.- Angus: Collaborated on the creation of modules for registering animals raised by different producers. Assisted in styling with Bootstrap 3 and participated in client meetings.In summary, my experience includes active involvement in project analysis, prototyping using Adobe XD, and styling component interfaces. Notable projects encompassed the redesign of an educational management system, a unique avatar creation UX project, a specialized title and course upload system for teachers, and the development of modules for animal registration.

I have extensive experience in comprehensive brand design, creating cohesive and visually appealing identities through various mediums such as stationery, editorial pieces, and websites. Additionally, I have expertise in producing social media and blog content, as well as creating engaging photographic and audiovisual pieces.My main objective is to capture the essence of each brand and effectively communicate its message through a consistent and attractive style. Collaborating closely with clients, I strive to understand their specific needs and deliver exceptional results.Each project has been a valuable learning experience for me, as I enjoy the process of crafting something fresh and distinctive with every opportunity that comes my way.

I provided private classes to a diverse range of students, focusing on beginner and intermediate levels of Photoshop, as well as intermediate and advanced levels of HTML5/CSS3. These classes primarily aimed to support students with their university subjects.During the tutoring sessions, I employed a personalized teaching approach tailored to the specific needs and abilities of each student. Drawing upon my expertise and prior knowledge in these tools, I facilitated a comprehensive learning experience. To further assist students in their learning journey, I meticulously prepared and delivered supplementary materials, allowing them to practice and reinforce their newfound knowledge beyond the classroom setting.

Buenos Aires, Argentina

I performed tasks related to screen prototyping and layout, encompassing both maintenance activities and the development of new sections and the redesign of existing ones. I collaborated within multidisciplinary teams, including backend developers, UXers, frontend developers, sales representatives, and marketing experts. Additionally, I specialized in graphic and web design tasks, with a particular focus on UX.

Buenos Aires, Argentina

Planning, creating, and editing content for social media platforms (Facebook, Instagram, and LinkedIn) is a key responsibility of the position. This includes developing a future publication plan, generating content using various photographic equipment, and editing it using Adobe Suite tools. Additionally, there is collaboration in Facebook ADS campaigns tailored to different areas of the institute, with a focus on driving new sales through targeted audiences and specific advertisements.

With experience in website design and updates, institutional copywriting, and content generation, I specialize in SEO/SEM and optimizing campaigns on Google AdWords and Facebook Ads. I possess advanced skills in data analysis and statistical reporting using Facebook and Google Analytics. My strategic approach has led to successful outcomes in terms of visibility, conversion, and campaign enhancement. I am actively seeking opportunities to apply my skills and knowledge in the digital marketing field.

Lanús, Argentina

After completing my studies, I had the privilege of holding a voluntary position at the Aversa Chair of the Typography II course, which I obtained due to my overall GPA being above 7. In this role, I worked closely with the teaching team to support students in their learning and understanding of the fundamental principles of typographic design.My responsibilities included reviewing and evaluating students' practical work. I also provided personalized feedback and guidance to students in their creative process, aiming to help them reach their full potential in the field of typography.Throughout my time at the Aversa Chair, I gained valuable insights into the importance of teamwork, effective communication, and attention to detail in typographic design. This experience has left a lasting impact, providing me with a strong foundation for my future professional development in the field of graphic design.

Buenos Aires, Argentina

I had the opportunity to redesign the existing visual identity of a company and create a website that met their needs.The process of redesigning the visual identity involved creating a new logo and selecting a color palette and typography that aligned with the company's identity. I also developed graphical assets for presentations and sales to potential clients. Additionally, I conducted usability and accessibility tests to ensure that the website design was user-friendly and met accessibility standards.The end result was a refreshed visual identity and a modern website that met the company's needs and enhanced their online presence.

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