Lance Wagner Email & Phone Number

Dallas, Tx, Us

Atlanta, Georgia, Us

Pittston, Pennsylvania, Us

San Antonio , Tx, Us

– Manages a $70 million omni-channel marketing budget with key responsibilities of increasing brand awareness, store foot traffic, online appointment scheduling, & sales. Most recently increasing brand awareness by more than 30%– Led an extensive creative & media agency RFP resulting in recruiting world-class agency talent. Manages day-to-day agency relationships, SOW, fee structure & staffing plans– Produces 360 brand campaigns by leading creative & media agency through briefing phase to the production, testing, activation, & measurement. Most recently developed the organizations first Content Strategy that lives across paid, owned, and earned media properties. – Develops & executes media test plans to incorporate emerging media vehicles into the mix (Podcast, DOOH, Addressable TV). Constantly pushes for precision-level media targeting to best meet business demands. – Designs qual & quant research on messaging and creative content to optimize to customer segments. Regularly looks for optimizations to increase performance. – Leads customer segmentation to understand psychographic & behavioral traits to influence advertising campaigns– Regularly collaborates & presents recommendations to executive leadership, merchandising, distribution & store operations to ensure organization alignment– Led the project management of one of the organizations most important and visible efforts, launching a new-store concept, POS in-store marketing, with custom market-level media and measurement plans

Dallas, Texas, Us

– Developed & executed data-driven media marketing plans to reach target audience profiles while collaborating with media buying team (including broadcast, digital, social, out-of-home, print & experiential) as thought partners in building the overall strategy– Charged as the lead media strategist for recommending message weights & media mix for promotional campaigns throughout the year– Educates clients on media innovation – most recently Advanced TV which was included in the 2017 media strategy– Supervised & mentored junior staff on day-to-day tasks, processes, & media knowledge – Screens third party media vendors to evaluate offerings & provide agency POVs – Tracks weekly campaign performance to optimize media placements to most efficiently & effectively meet campaign goals & KPIs

– Served as lead researcher in media trends and consumer insights to create the planning framework for local, regional, & national media recommendations – Ensured that planning strategies are followed closely & portrayed in the media buys– Charged with orchestrating the media process from research, planning, buying & stewarding media campaigns amongst the team – Daily tracking of media campaigns to guarantee campaigns are running correctly– Implemented new media buying software across the agency to create efficiencies in the planning & buying process

Nashville, Tennessee, Us

Nashville, Tennessee, Us

• Wrote blog entries, articles, and informational emails about Chamber events• Promoted a call to action marketing campaign for ONE NASHVILLE• Created, updated, and maintained data spreadsheets• Assisted in planning events, meetings, and day-to-day operations• Helped maintain social media accounts