Luiz Felipe Feliciano Barbosa Servilha Veronez Email & Phone Number

Bergamo, Lombardy, It

Greater Boston

Strategy development, implementation of KPIs and BSC for the entire company. Leadership and training of the sales, customer service, and sales operations teams. B2B market analysis for citrus farmers. Pricing policy, sales channel, product development, and publishing strategy planning. Sales forecasting. International Business Development in the US market. Development and monitoring of ROI and FP&A.• Results:• Developed own methodology for portfolio maximization.• Achieved a 300% revenue increase over the last 5 years.

Orlando, Florida, United States

• Business and strategic plan design.• Sales & Operation (S&OP) development and integration.• Negotiations with major players in USA (Walmart, Chuck and Cheese) and international markets.• Strategic planning: Pricing policy, Sales channel, publishing strategy and product classification.• Return of Investment (ROI) and Financial Planning and Analysis (FP&A) development.• Sales & Operation (S&OP) integration between Engineering, Sales, Marketing, Production, Logistics and Clients.• UL/ETL certification process follow-up• Sales Funnel and pipeline management.• Investors and stakeholders plan developmentResults:• Walmart Negotiation – Business plan development for over 4,000 machines across the US.• Network development of operators and representatives throughout the United States.

Campinas Area, Brazil

• Sales & Operation development and management• Strategic planning: Pricing, sales channel, publishing and product classification.• Key Performance Indicators (KPIs) implementation and follow-up• Balanced Scorecard (BSC) implementation and follow-up• Budget development for all departments.• Sales Funnel and pipeline management through Customer Relationship Management (CRM)• Return of Investment (ROI) and Financial Planning and Analysis (FP&A) plan development and follow-up by product, client, campaign and channel.Results:• Revenue growth: 5% growth in 2014; 10% in 2015. 10% in 2016 and 15% in 2017.• 50% growth in new customers prospection• 47% saving in purchasing and stock value.• 30% of inactive clients back

São Paulo Area, Brazil

• Market Intelligence: Sell-in / sell-out prices monitoring.• Analysis, forecasts and data consolidation for board report.• Developing District Manager's operation by building commercial campaigns, following up sales evolution.• Return of Investment (ROI) and Financial Planning and Analysis (FP&A) development and follow-up by product, client, campaign and channel.• Key Account contracts and agreements management.• DRE, P&L and Pricing policy per key clients, products, channels and regions.• Sales forecast for product development, Production and Logistics operation.• Key Performance Indicators (KPIs) implementing and consolidating. Balanced Scorecard (BSC) for 80 sales representative and district managers.• Channel strategy to Trade Market team regarding sales campaign and channel strategy.• Return of Investment (ROI) and Financial Planning and Analysis (FP&A) plan development and follow-up by product, client, campaign and channel.Results: • 30% sales growth in 2013.• New products launching sales forecast increased by 20%. • Managing the North District: profitability increase by 65%, best ROI, best portfolio maximization.• Developed own methodology for portfolio maximization.• Sniper project development: Following up the sell-out prices in the market.• Sales and Operation (S&OP) integration between Sales, Marketing, Trade marketing, Production, Logistics and Clients.

Região De Campinas

• Key Performance Indicators (KPIs) implementing• Balanced Scorecard implementing• Return of Investment (ROI) and Financial Planning and Analysis (FP&A) development.• Sales and Operation (S&OP) development and management.• Digital Marketing Management(SEO, SEM, E-mail MKT, Social Networks and Marketplaces);• Pricing policy development.• Promotion, Advertising and publicity plan, managing outsourced agencies.• Branding: Development, registration and management.• Media, communication, events and trade shows schedule and operation management.• Portfolio research and development.• Sales Funnel and pipeline management.Results:• 20% savings regarding investment in outsourced digital marketing agency.• 40% savings in SEO & SEM advertising investments.• 20% Revenue growth in 2012.• Sales and Operation (S&OP) processes integration

• Mercosul and Europe negotiation support, following up and aftermarket development.• Logistics management – Modals: Roads, Railway and Sea.• Claim process management.• CVM projects development • SAP integration – Key User• New factory plant integration.Results:• Improved the workflow and reduced the claim process time in 50%• Reducing volume at the port (revenue stalled at the port is not considered earnings) by nearly 40%.

• Negotiations with customers in Europe, Africa, Middle East and Central America• Claim process and aftermarket management.• Markup, Pricing and Sales Forecast.• International sales documentation management: Proformas, orders and letters of credit.• CVM projects.Results:• Commercial BSC implementing and BI reports developing.• Increase of 20% in the Middle East sales profitability.

• National negotiation support.• Claim process and aftermarket management.• Supply Chain process: Orders input, PCP schedule, Customer service, logistics planning.• CRM system integration – Key user

Professional Certificate, Leading In A Remote Environment

Professional Certificate, Leadership

Master Of Business Administration - Mba, Business Administration And Strategy

Graduate Studies, Marketing

Bachelor’S Degree, Administration, Majoring In International Business

Associate Degree, Business Administration