Luis Filipe Lages is currently Full Professor (Professor Catedrático) and Director of the VCW Lab at Nova SBE- Nova School of Business and Economics, Portugal. For the last two decades he was a Visiting Scholar in different universities across the globe such as LBS, Korea University, MIT and Stanford University. He has teaching, research and business experience in governmental and nonprofit forums in several countries across the globe.He has been working on Space Business and Earth Observation (EO). Currently he is coordinating the innovation, marketing, commercialization, and sustainability strategies of EO services in two large EU H2020 projects: NextLand (agriculture, forestry) and NextOcean (maritime, fishery and aquaculture). He loves to be challenged, help to solve complex problems, create value while thinking with no box, question established practices, and to use late-adopters and his VCW- Value Creation Wheel meta framework to find solutions for paradoxes and difficult challenges. His personal drive is to help individuals, organizations and society to solve paradoxes and complex problems.Among others, his work was featured in the Harvard Business Publishing, Springer, Time magazine, Wall Street Journal, WSJ TV, as well as other American, Brazilian, Cypriot, and Portuguese media. He has spent more than 20 years studying the practices and drawbacks of hundreds of projects in the fields of Decision Making, Value Creation, Innovation, International Business, Marketing, and Tech-Transfer.He was recipient of the "2018 American Marketing Association Research in Excellence Award", one of the most prestigious global awards in the marketing field. His scientific papers have been published in more than 40 top peer reviewed journal articles and over 100 conference proceedings. Among others, he is/was on the Editorial Board of the Journal of International Marketing and International Marketing Review (research at Google Scholar).

The Value Creation Wheel (VCW) is a meta framework which helps to solve real problems, challenges and paradoxes for companies, governments, society, and individuals. The VCW results from two decades of partnerships across the world. It has been applied as a problem-solving tool in companies across different sectors (from start-ups to Fortune 500 companies) and in schools of different countries specialized in different fields (from business to science, engineering and medical schools). He is Director of the VCW Lab at Nova SBE, which has been working with international students, researchers and all types of organizations, ranging from start-ups and NGOs to large organizations and Fortune 500 (e.g., Airbus, Credit Suisse, Mastercard, Thomson Reuters). In 2020/2021, the VCW Lab at Nova SBE was a recipient of over 1M€ in EU funds for two major H2020 projects (NextLand and NextOcean), which will help to address innovation, commercialization and tech-transfer challenges in Agriculture/Forestry as well as Fishing/Aquaculture in the context of Space and Earth Observation for the next four years.To find out more about VCW products/services see: www.ValueCreationWheel.com

Value Creation, Problem Solving, Innovation and Entrepreneurship

Value Creation, Problem-Solving, Marketing, Innovation and International Business

Marketing and International Business

Main publications from this period at Stanford University:Lages, Luis Filipe & David B. Montgomery (2005), "The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical testing of the mediating role of pricing strategy adaptation" European Journal of Marketing, 39(7/8), 755-784.Lages, Luis Filipe & David B. Montgomery (2004), "Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium sized exporters" European Journal of Marketing, 38(9/10), 1186-1214.

Main publication from this period at MIT:Lages, Luis Filipe, Sandy D. Jap & David Griffith (2008), "The role of past performance in export ventures: A short-term reactive approach", Journal of International Business Studies, 39(2), 304-325.