Luiz Felipe Duarte Do Pateo

Luiz Felipe Duarte Do Pateo Email and Phone Number

Sócio and Head de Educação Digital @ IC EDUC
State of São Paulo, Brazil
Luiz Felipe Duarte Do Pateo's Location
São Paulo, São Paulo, Brazil, Brazil
Luiz Felipe Duarte Do Pateo's Contact Details

Luiz Felipe Duarte Do Pateo work email

Luiz Felipe Duarte Do Pateo personal email

About Luiz Felipe Duarte Do Pateo

- 25+ year experience in business development, sales, marketing and trade, successfully building a solid career developed in large multinational companies, such as Empreendedores Compulsivos, Stokke, Henkel, Brilia Led, Newell Rubbermaid, Arcor Group, Hershey's and BDF Nivea.- Strong experience as Country Acc. Manager, Marketing Manager & Key Account Manager, from competitive, international sales cultures across Latin America, implementing company strategies: developing brand, distribution and sales in retail environments, for branded goods with excellent results. - Mastery of marketing related activities: strategic marketing planning, communication, promotion, media, digital marketing, e-commerce, CRM and trade marketing.- Innovative and entrepreneurial profile, with a focus on developing and launching new products, portfolio management through financial and marketing analysis, regionalization of international strategies and negotiations with partners, customers and suppliers. - Result-oriented, with a focus on business management through P&L; development of plans for revenue growth, continued improvement in profitability and cost reduction; annual marketing / sales investment planning. - Experience in structure and development of customized in-company educational programs and consulting diagnostics.- Active leadership profile, especially for motivating, training, development, and management of sales & marketing teams, internal & external sales personnel, promoters, as well as relationships with cross-functional teams.- Knowledge in Market Research from the briefing to vendor selection and methods, experience in using and monitoring databases like AC Nielsen, Euromonitor GKF to market analyzes.- Experience with guiding and supporting customer service department to the benefit of customers regarding orders, complains, logistics coordination and consumer after sales service. - Strong multi-cultural, entrepreneurial, negotiation and key account management skills.

Luiz Felipe Duarte Do Pateo's Current Company Details
IC EDUC

Ic Educ

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Sócio and Head de Educação Digital
State of São Paulo, Brazil
Website:
iceduc.com.br
Employees:
14
Luiz Felipe Duarte Do Pateo Work Experience Details
  • Ic Educ
    Sócio And Head De Educação Digital
    Ic Educ
    State Of São Paulo, Brazil
  • Ic Educ
    Partner & Head Of Digital Education
    Ic Educ Oct 2022 - Present
    São Paulo, Brazil
    IC Digital is a subsidiary of IC Educ. Our mission is to transform the Incompany Education thru innovative, modern, efficient use of digital tools like in a fun & serious way.
  • Ic Educ
    Associate Consultant
    Ic Educ Feb 2022 - Oct 2022
    São Paulo, São Paulo, Brazil
    Associate Consultant for special B2B educational projects in entrepreneurship, intra-entrepreneurship, marketing, pricing, planning, innovation. We work in a amusingly serious way.
  • Empreendedores Compulsivos
    Board Member
    Empreendedores Compulsivos Jul 2016 - Present
    São Paulo Area, Brazil
    EMPREENDEDORES COMPULSIVOS (Compulsive Entrepreneurs) is a Brazilian initiative to promote entrepreneurship education in a collaborative and multifaceted way.Our challenge is to EDUCATE, CHALLENGE, EMPOWER and TRANSFORM, through collaborative and playful experiences of high impact, both in-class and virtual.- Act as Marketing Director to define, develop and develop and implement marketing strategies to support sales and increase brand awareness.- Act as Sales Director for in company educational programs, lectures & consulting- Structure commercial management: pricing policies, prospecting, sales follow-up and post sales.- Direct management of key accounts such as Dupont, Itau, Colégio Objetivo, etc.- Lead consulting diagnostic processes to understand Client needs and develop ad-hoc activities and materials. - Development and elaboration of educational programs, trainings products, workshops and customized content for SME’s and large corporations- Manage consultants team to ensure hi-level deliveries.- Conducting lectures, events and workshops on marketing, sales, entrepreneurship and lidership.
  • Fundação Vanzolini
    Education Program Specialist
    Fundação Vanzolini Mar 2023 - Mar 2024
    São Paulo, São Paulo, Brasil
    Specialist responsible for the structure and content of the new technical course in administration for secondary schools in the state of São Paulo.
  • Senac
    Post - Graduation Invited Professor
    Senac Sep 2018 - Sep 2023
    São Paulo, Brazil
    Invited Professor for Business Management Post- Graduation Course, in the following subjects: entrepreneurship, marketing, leadership, negotiation, project management.
  • Stokke As
    Country Account Manager - Brazil / Argentina / Uruguay (Latin America South)
    Stokke As Apr 2016 - Apr 2018
    São Paulo Area, Brazil
    Responsible for managing business, sales and marketing in the region (Diretor of Sales and Director of Marketing roles). Reporting in to the Area Sales Manager LATAM & Africa.Key responsibilities include: develop and secure high quality & selective distribution and sales within the region: Distributors, Key Accounts and Retail Outlets with the region, in accordance with Stokke distribution strategy.- Develop further quality distribution projects: branded areas, shop-in-shops, Stokke–only shops.- Lead, develop and implement product & sales training programs to store sales teams. - Improve and maximize sales with retailers through merchandising and strategic account management.- E-commerce development: partnership with main stores, shop in shops and prepare for future stokke.com web shop set up.- Local Marketing Management activities: increase Stokke brand awareness & create demand in the region aligned with RMM: PR, events, social media, influencers, in-store communication, etc.- Lead the consulting project for evaluation & improvement of import and value chains & current distribution model x local branch in the region, to improve market competitiveness. (RRP, tax gains, P&L, inventory and lead times)- Coordinate adjacent local activities: regulatory, import/logistics, management of after sales service.
  • Henkel
    Regional Category Marketing Manager - Latin America South (General Home Improvement)
    Henkel Dec 2013 - Sep 2015
    São Paulo Area, Brazil
    Responsible for managing the General Home Improvement adhesives category (Cascola Brand) in the Latin America South area, representing 35% of Consumer Adhesives division. Reporting in to the Marketing Director Latin America South.Key responsibilities includes: regional marketing plan development and strategies implementation, brand & portfolio management, communication media plans on-line & off-line, promotions, regional projects management, innovation, market analysis, competition and consumer knowledge, technical and educational assistance programs, budget management, P&L controlling (pricing, results and margin management) and team building program. - Managed the implementation of technical & educational programs and the development of strategic partnerships. - Developed new platforms for digital communication as the brand application and blog. - Coordinated R & D projects to reduce costs and product launches.
  • Universidade Anhembi Morumbi
    Invited Teacher - Bachelor Degree
    Universidade Anhembi Morumbi Aug 2011 - Dec 2013
    São Paulo, Brazil
    Invited Teacher for Bachelor Degree courses of Business Administration and Marketing in the following subjects: marketing, entrepreneurship, business management, negotiation, sales planning.
  • Brilia Led
    Interim Marketing Director
    Brilia Led May 2013 - Aug 2013
    São Paulo Area, Brazil
    - Marketing Director responsible for structuring and startup of marketing, trade marketing and customer service areas, defining processes, policies, planning, campaigns, and also the hiring of staff and partner agencies.
  • Newell Rubbermaid
    Sr. Brand & Channel Marketing Manager, Baby & Parenting Essentials (Graco)
    Newell Rubbermaid Apr 2011 - Mar 2013
    São Paulo Area, Brazil
    Reporting in to the Latin America General ManagerResponsible for Graco brand in BrazilResponsible for the Brazilian operation startup: portfolio strategy, launches, brand and communications management, trade marketing activities, pricing, margin management, budget, results and team building. Responsible for defining and implementing the brand media strategies offline and digital, including media plans, website and the creation of new fan page on Facebook, which has become a market reference for the category. Developed the new PR strategy, with a return of R$ 1.6 million in spontaneous media, 5 times greater than in 2011. Defined a more competitive portfolio for Brazil, with 25 new SKUs, achieving projected sales for 2012. Elaborated and approved with the Executive Leadership Team the business plan for the introduction of the brand in the mass channel without conflicting with the specialty channel, obtaining additional sales of USD 500k in the first year.  Created and implemented the trade marketing strategies, increasing visibility and sellout of products at the POS. Coordinated an extensive mapping research: market size, competitors, retailers and rout-to-market.  Developed with the Head Quarter R&D team an entire new product line suited to the Latin American Market.
  • Grupo Arcor
    Senior Product Manager – Triunfo Biscuits & Panetones
    Grupo Arcor Jan 2010 - Apr 2011
    São Paulo Area, Brazil
    Brands that represent 48% of the revenue of the business division. Reporting in to the Triunfo Marketing Manager.Responsible for portfolio management, product launches, brand management, communication strategies, and strategic business planning: demand, pricing, margin management, mix, budget and results. Increased market share from 6.7% to 7.7%. Led the development project to the line of healthy products, Cereal Mix, which added 8% in sales for the brand. Managed the renewal strategy of Triunfo packaging with a quick transition without out-of-stocks or write-offs. Led a cross-functional team to launch new products, flavors and packaging. Planned and implemented communication and promotional campaigns to consumers, resulting in a 20% average increase in sales during the period of the activities. Responsible for strategic planning of Panettone campaign, including research, development of new products and marketing and trade marketing activities.
  • Grupo Arcor
    Senior Product Manager – Aymoré Biscuits
    Grupo Arcor Mar 2008 - Jan 2010
    São Paulo Area, Brazil
    Brand that represents 40% of the revenue of the business division. Reporting in to the Aymoré Marketing Manager.Responsible for portfolio management, product launches, brand management, communication strategies, and strategic business planning: demand, pricing, margin management, mix, budget and results. Result turn around: from 10% loss to the break-even in the first year. Leader of a multifunctional team for projects like the development of a new platform of products for children, healthier and using Disney license, other new products, flavors and packaging for the Aymoré brand.  Developed marketing campaigns and consumer promotions, including the first one using the SMS technology in the food industry, resulting in return of more than 1 million messages.
  • The Hershey Company
    Wal-Mart Key Account Manager
    The Hershey Company Jan 2006 - Mar 2008
    São Paulo Area, Brazil
    Direct report in to the Global Director of Wal-Mart International (USA) and dotted line to the local Sales Director.Responsible for managing the Wal-Mart Brazil account national-wide, in all banners and formats.Responsible for the commercial budget, price policies, investments and final P&L.Leader of a sales team of eight direct reports and 80 sales merchandisers, indirect report. Account result turn around: from 15% of loss to 10% profit in two years. Sales increase of 60% in the first year with the recovery of Wal-Mart South division and a 55% increase in the second year.  Led Top to Top meetings with the Senior Executives of the client, resulting in reduction of 10 p. points of the contract. Awarded as Supplier of The Year 2006 in the food category.
  • The Hershey Company
    Brand Manager
    The Hershey Company Jan 2005 - Dec 2005
    São Paulo Area, Brazil
    Responsible for the brands: Kisses, Big Kiss for export, Ioiô Cream, Visconti, Hershey’s Cereal and New Business, representing 45% of revenues of the Brazilian branch.Responsible for portfolio management, product launches, brand management, communication strategies and trade marketing activities, demand, pricing, margin management, mix, budget and results. Development of the Hershey’s Cereal line, reaching the 3rd position in the first semester after launch.  Managed the redesign of logo and packaging of Kisses brand. Brazilian leader of the "World Largest Kiss" international project, a product developed for the US market. Implemented portfolio renewal and the launch of new products, leading cross-functional teams.
  • The Hershey Company
    Senior Marketing Assistant
    The Hershey Company Aug 2003 - Dec 2004
    São Paulo Area, Brazil
    Responsible for the brands: Ioiô Cream, Hershey’s Creme and Visconti granulates. Relaunch of Ioiô Cream and Visconti lines, with new logos and packaging. Creation of a new character and a new kids' platform of communication.
  • Beiersdorf
    Marketing Assistant - Nivea Brand
    Beiersdorf Jan 2001 - Mar 2002
    São Paulo Area, Brazil
    Assistant for Nivea Body, Sun and Creme brands, which represent 25% of the local revenues. Responsible for portfolio management, communication, demand and budget.
  • Beiersdorf
    Marketing Intern - Nivea Brand
    Beiersdorf Jan 1999 - Dec 2000
    São Paulo Area, Brazil
    Intern for Nivea Body, Creme and Soft brands.
  • Rede Bandeirantes De Televisão
    Marketing Assistant - Temporary
    Rede Bandeirantes De Televisão Nov 1997 - Feb 1998
    São Paulo Area, Brazil
    Responsable for product launches and PR activities
  • Padu Consultoria E Promoções Ltda.
    Promotions Assistant
    Padu Consultoria E Promoções Ltda. Feb 1995 - Sep 1997
    São Paulo Area, Brazil
    Responsable for promotional activities and researches for the real state market.

Luiz Felipe Duarte Do Pateo Skills

Marketing Management Brand Management Market Planning Business Planning Marketing Strategy Market Analysis Cross Functional Team Leadership Trade Marketing Competitive Analysis Brand Development Management Budgets Teamwork Marketing Marketing Research Strategic Planning Strategy Product Development Digital Marketing Forecasting Fmcg Marketing Communications Shopper Marketing Product Marketing Negotiation Business Strategy Latin America Pricing Crm Social Media Marketing Social Media Multicultural P&l Management P&l Integrated Marketing Staff Training Income Statement Product Launch Food Industry Consumer Products Luxury Goods Ac Nielsen Team Leadership Business Development Sales Management Luxury Brand Marketing Brand Developement Market Research Innovation Budgeting Cosmetics Sales Leadership

Luiz Felipe Duarte Do Pateo Education Details

Frequently Asked Questions about Luiz Felipe Duarte Do Pateo

What company does Luiz Felipe Duarte Do Pateo work for?

Luiz Felipe Duarte Do Pateo works for Ic Educ

What is Luiz Felipe Duarte Do Pateo's role at the current company?

Luiz Felipe Duarte Do Pateo's current role is Sócio and Head de Educação Digital.

What is Luiz Felipe Duarte Do Pateo's email address?

Luiz Felipe Duarte Do Pateo's email address is lf****@****ail.com

What schools did Luiz Felipe Duarte Do Pateo attend?

Luiz Felipe Duarte Do Pateo attended Fundação Getulio Vargas, The Wharton School, Escola Superior De Propaganda E Marketing.

What skills is Luiz Felipe Duarte Do Pateo known for?

Luiz Felipe Duarte Do Pateo has skills like Marketing Management, Brand Management, Market Planning, Business Planning, Marketing Strategy, Market Analysis, Cross Functional Team Leadership, Trade Marketing, Competitive Analysis, Brand Development, Management, Budgets.

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