(Luís) Fernando Pereira Email & Phone Number

São Paulo, São Paulo, Brazil

• Lead Generation: Implementation of campaigns for generating qualified leads using inbound and outbound marketing techniques, focusing on improving the conversion rate.• Growth: Analysis and management of data and KPIs to identify growth opportunities, optimizing sales funnels and promoting the continuous improvement of marketing strategies.• Paid Media: Planning and execution of paid media campaigns on LinkedIn Ads, focusing on maximizing ROI and increasing reach and engagement.•… Show more • Lead Generation: Implementation of campaigns for generating qualified leads using inbound and outbound marketing techniques, focusing on improving the conversion rate.• Growth: Analysis and management of data and KPIs to identify growth opportunities, optimizing sales funnels and promoting the continuous improvement of marketing strategies.• Paid Media: Planning and execution of paid media campaigns on LinkedIn Ads, focusing on maximizing ROI and increasing reach and engagement.• Performance: Continuous monitoring and evaluation of performance and lead conversion by the sales team, generating detailed reports and insights that guide strategic decisions by leadership.• Events: Planning and execution of events (both online and in-person) that enhance brand visibility and establish valuable connections with various stakeholders.• Customer Journey: Creation, mapping, and analysis of the customer journey to identify and enhance touchpoints, optimizing user experience and ensuring consistent and personalized interactions. Show less

• Implementation of strategies for lead acquisition, expansion, and retention through different channels;• Working on all stages of the Growth funnel (acquisition, activation, retention, revenue, and referral);• Development and implementation of knowledge tracks and automation flows in the CRM;• Definition of ICPs, Personas, and GTM for the verticals and their respective products;• Planning and management of Inbound Marketing processes and campaigns for paid ads, traffic, and… Show more • Implementation of strategies for lead acquisition, expansion, and retention through different channels;• Working on all stages of the Growth funnel (acquisition, activation, retention, revenue, and referral);• Development and implementation of knowledge tracks and automation flows in the CRM;• Definition of ICPs, Personas, and GTM for the verticals and their respective products;• Planning and management of Inbound Marketing processes and campaigns for paid ads, traffic, and channels with agencies and suppliers;• Production of weekly reports on results by verticals and products together with the strategic planning team and the commercial team of each vertical. Show less

• Content Marketing and Inbound Marketing strategic planning.• Definition and creation of campaigns and marketing automation.• SEO optimization, Link Building and Content Curation for Blog and Social Media.• Creation and management of ads on Google Ads, LinkedIn Ads, Facebook Ads and Twitter Ads.• Interface with Waggl Inc (USA) to adaptations and translation of e-books, white papers and online seminars for the Brazilian business market.• Interface with the Sales team to… Show more • Content Marketing and Inbound Marketing strategic planning.• Definition and creation of campaigns and marketing automation.• SEO optimization, Link Building and Content Curation for Blog and Social Media.• Creation and management of ads on Google Ads, LinkedIn Ads, Facebook Ads and Twitter Ads.• Interface with Waggl Inc (USA) to adaptations and translation of e-books, white papers and online seminars for the Brazilian business market.• Interface with the Sales team to develop and execute strategies for lead generationand branding.• Management of partnerships and commercial events for advertising and brand awareness (talks, summits, webinars, forums, fairs and congresses). Show less

Creation of visual communication, institutional communication, and monitoring of online and offline media, SEO, Social Media, Email Marketing, Google Ads, and Facebook Ads.

São Paulo E Região, Brasil

Building communication strategies and managing content and all materials used in events, training sessions, and presentations.

São Paulo E Região, Brasil

Development of commercial incentive campaigns and creation of new forms of institutional communication and integrated marketing solutions for clients.

São Paulo E Região, Brasil

Recruitment and selection of candidates for sales teams, management of external sales teams nationwide, and execution and monitoring of strategic commercial actions.

São Paulo E Região, Brasil

Monitoring of production and delivery of promotional materials and negotiation of prices and deadlines with visual communication suppliers.

Advertising

Professional, Emotional And Technological Skills For Times Of Change, Business/Corporate Communications

Trends Course: Building The Future Observing The Present.

Creative Relearning, Creativity

Growth Hacking: Growth Techniques And Strategies, Marketing

Creativity Techniques

Seo: From Basic To Advanced

Emotional Intelligence

Inbound Marketing, Marketing

Google Ads | Remarketing | Youtube Ads, Marketing

Advanced Google Analytics

Especialista Em Produção De Conteúdo, Marketing

Ux & Design Thinking: Experiência Do Usuário Nos Negócios, Marketing

English Language And Literature, General

Digital Communication And Media/Multimedia, Adwords Fundamentals

Bug - Intentional Adaptation To The New Times